Versace Jeans Couture Vs Versace: What’s The Difference?

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Versace is a well-known Italian fashion house, but seeing the Versace Jeans Couture label as well can cause a lot of confusion, so we’re here to clear everything up with this article on Versace Jeans Couture vs Versace.

Versace is an instantly recognizable brand, with their iconic head of Medusa logo and gold on black prints, that has been creating incredible ready-to-wear collections and stunning accessories since the 1970s.

Lilac outfit for Versace prefall 2023
©Launchmetrics Spotlight

Versace Jeans, or Versace Jeans Couture Clothing, may not have such a long history, but it continues to create totally irresistible clothing and accessories. If you are wondering what the differences between these two labels are and which one is best, then we are going to give you all the answers!

This Versace Jeans Couture vs Versace article will cover a little of the history of each of these Italian luxury brands, the key differences you need to know about, and an exploration of some of their top products before coming to a conclusion.

Versace jeans Couture vs Versace

The History of Versace

The Versace brand was founded by Gianni Versace in 1978, and after only four years of creating gorgeous ready-to-wear collections, the brand expanded into jewelry, accessories, and home furnishings.

The Versace brand was quickly becoming famous all over the world, known for dressing Elton John, Michael Jackson, as well as Diana, Princess of Wales, and subsequently being described as the Rock n’ Roll designer.  This was only shortly before the instant success of Elizabeth Hurley on the red carpet in ‘that dress’ – this was a black Versace dress, held together with oversized gold safety pins down both sides.

Donatella Versace has been the creative director of the Versace brand since 1997, creating world-famous dresses just like her brother, including the green Versace dress worn by Jennifer Lopez to the Grammy Awards. Still to this day, Versace continues to be one of the biggest Italian fashion brands out there with thousands of Versace boutiques all over the world!

The History of Versace Jeans Couture

To put it simply, Versace Jeans Couture is a diffusion line of the Versace brand. This means it offers its own line of clothing that is targeted to a specific group of people, but still under the famous Versace brand name. The first diffusion line to be created was Versus Versace in 1989, and since then more diffusion lines have been launched, including Versace Jeans.

After the Versace brand was bought by Michael Kors holdings in 2018, the brand decided to absorb the Versus clothing line into the Versace Jeans line, to create Versace Jeans Couture. Since 2018, Versace Jeans Couture has become very popular, offering slightly more affordable clothing but still with that classic bold Versace design.

The differences between Versace Jeans Couture and Versace

Here are the main differences between the main line and the popular diffusion line that you should know about.

1. Target Market

The main difference between the Versace Jeans Couture and Versace clothing lines is the target market they are aimed out. The impact of having different target markets is that the style of clothing and the price of the clothing are both very different.

Versace Jeans Couture is aimed at a younger audience, with the brand often attracting customers between 20 and 30 years old – this being said they obviously do have clothing and accessories that can appeal to people of any age.

The Versace label, on the other hand, is designed to appeal to a slightly older audience. Versace offers many classic, timeless items, particularly bags and accessories that are effortlessly stylish and will stand the test of time.

2. Price range

On the whole, Versace Jeans Couture clothing and accessories are much more affordable than the pieces offered by Versace.

Most Versace Jeans Couture clothes, shoes, and bags are available for a lower retail price, available between $75 and $1,000, while most main label Versace clothing, accessories, and leather goods are sold for between $125 and $6,800, with most clothes retailing for over $500 – obviously depending on the design, size, and materials used.

3. brand style

Due to the different target markets, Versace Jeans Couture and Versace offer very different styles of clothing. Versace Jeans Couture often incorporates many new trend-led elements into their designs, including bold prints, bright colors, and oversized silhouettes.

Dua Lipa And Donatella Versace
Dua Lipa and Donatella Versace for Versace Prefall 2023 | ©Launchmetrics Spotlight

This appeals to a younger audience, where streetwear brands are popular, so Versace Jeans Couture has sought inspiration from streetwear and athleisure for their designs.

Versace, on the other, has a more classic approach to design, often using sultry designs with timeless appeal. After all, the founder, Gianni Versace, famously said “You dress elegant women. You dress sophisticated women. I dress sluts“. This goes to show how sex appeal is ingrained in the main label’s DNA.

The differences in the styles of each of these collections are perfectly shown in the top pieces that are pictured below.

Top items from Versace Jeans Couture and Versace

There are so many incredible pieces to choose from both Versace Jeans and Versace, so we have just picked a couple of our favorite pieces we feel you will love!

1. Clothing
Black Versace Wrap-Front Jersey Midi Dress with Medusa Detail
Get this on Neiman Marcus
Black, gold, and white Versace Jeans Couture Ruched Logo Baroque Print Mini Dress
Get this on Neiman Marcus

There are loads of clothing on offer from both brands, everything from athleisure wear, work clothing, swimwear, and casual clothing – so there is bound to be something that suits your lifestyle.

We love the stylish and sexy look of this Versace Wrap-Front Jersey Midi Dress, with an expertly draped silhouette and a plunging neckline. The all-black dress is embellished with a glittering gold Medusa head at the hip, adding a glamorous finishing touch to this striking dress.

The youthful aesthetic of the Versace Jeans Couture line comes through in this Ruched Logo Baroque Print Mini Dress, decorated with an eye-catching gold and white Versace print and finished with self-tie shoulders. The dress has a body-con fit with a deep v-neckline – perfect for an evening out pair with black strappy heels.

2. Handbags
White and gold Versace Small La Medusa Handbag
Get this on Nordstrom
Purple and gold Versace Jeans Couture shoulder bag
Get this on FarFetch

We love the style of handbags from both the Versace Jeans Couture and Versace lines – there is so much stunning choice!

Made from luxurious white leather, this Small La Medusa Handbag is the ideal bag for your everyday essentials. The bag is decorated with the mythological figure and Versace logo of the Medusa head and finished with a gold chain strap, leather crossbody strap, and leather top handle.

The oversized gold baroque buckle on this Versace Jeans Couture bag is attention-grabbing against the purple faux leather. We love that you have the option of a gold chain link shoulder strap or an adjustable and detachable leather crossbody strap, meaning you can style this bag in many different ways!

3. Shoes
Black and gold Versace La Medusa Pointed Toe Pumps
Get these on Nordstrom
Black Versace Jeans Couture buckle-detail sandals
Get these on FarFetch

It is really worth checking out the shoes on offer from both Versace Jeans Couture and Versace, as there is a wide variety of totally irresistible heels, sandals, and sneakers.

These La Medusa Pointed Toe Pumps are a classic shoe you really need in your wardrobe. Crafted from glossy black leather, the shoes have a sharp silhouette and are finished with a flared 3.5-inch heel. For that quintessentially Versace look, the front of the shoe is embellished with a gold Medusa logo.

Everyone needs a pair of black heels, and we think these Baroque-buckle sandals from Versace Jeans Couture are perfect for any occasion. With an ornate gold buckle on the ankle strap and another gold buckle decorating the strap over your toes, you can wear these heels anywhere!


Both Versace Jeans Couture and Versace are amazing brands with a stunning range of clothing and accessories, but it really depends on your personal style and budget as to which label is best for you.

If you have a little more money to spend and are looking for some classic pieces that you can wear for years to come, then Versace is the brand for you. Whereas if you are on a little more of a budget and are looking for trendy pieces, with a bold, striking look, then Versace Jeans Couture is the perfect brand for you!

We hope you found this article on Versace Jeans Couture vs Versace helpful! For more luxury fashion content, check out the links below.

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