Is Dooney & Bourke A Luxury Brand? Here’s What You Need To Know

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Is Dooney & Bourke a luxury brand, and does it compare with other big names like Louis Vuitton or Gucci? Here’s everything you need to know.

Shopping these days can be slightly overwhelming between all of the trends, do’s and don’ts, and brand names. If you love adding unique and playful items to your wardrobe, you’re likely familiar with the brand Dooney & Bourke. The company designs super fashionable accessories like handbags, bracelets, briefcases, luggage, watches, and more. 


After achieving mainstream success, the brand branched out and created a clothing line filled with sweaters, scarves, and jackets. It also added a footwear line so that its customers can dress in Dooney & Bourke from head to toe.

Because the American company sells high-quality items that can be more on the expensive side, many people are left wondering if Dooney & Bourke is a luxury brand. We’ll address this and more in the article below!

The History Of Dooney & Bourke


Dooney & Bourke was founded in 1975 by Peter Dooney and Frederic Bourke. When the brand first started, it specialized in trendy handbags and everyday bags that quickly gained a cult following. 

Dooney & Bourke felt inspired by America’s rich history in fine leather items, ranging from mail pouches and saddle bags, all the way to early military gear. The two founders worked together to create a distinct blend of classic and contemporary styles, which is the hallmark of every collection launched by the brand.

Cream and brown crossbody bag
Get this at Dooney & Bourke
Monogram crossbody Dooney & Bourke bag
Get this at Dooney & Bourke

Dooney & Bourke launched with the idea that they could make a difference in the leather goods industry. The brand is deeply committed to timeless versatility, durability, quality, and following the current styles and trends. Dooney & Bourke only uses the finest materials and leather craftsmanship to create one-of-a-kind handbags. 

With more than 40 years of experience, Dooney & Bourke have mastered the art of creating dazzling and long-lasting durable handbags that make their lucky owners stand out. 

In the early 2000s, Dooney & Bourke’s bags were highly adored by Hollywood’s most popular celebrities and young women like Lindsay Lohan, Mischa Barton, and Emma Roberts. Mischa even acted as a Dooney & Bourke spokesmodel and posed for several of the brand’s campaigns.

Well-known actress Hayden Panettiere even had the opportunity to design a unique line for Dooney & Bourke, called the “It Bags”, which flew off of the store’s shelves. 

Camel leather handbag
Get this at Dooney & Bourke
Lavender Dooney & Bourke handbag
Get this at Dooney & Bourke

Over the past two decades, Dooney & Bourke has had some serious fun experimenting with graphics. For example, it’s partnered with Disney, using some of the most adorable Disney images on the handbags. The brand also mimicked Louis Vuitton and covered a few of its handbags with interlocking Ds and Bs. 

Like other high-quality brands, there are several counterfeit Dooney & Bourke bags floating around the internet so that people can enjoy its style without spending the big bucks on their expensive handbags. However, knockoff bags are missing many of the brand’s authenticating factors and fall apart quickly.

Faux Dooney & Bourke bags have hardware features that are lighter in weight, have different trimming, and serial numbers. Plus, you know that if a leather bag is selling for under $100, it might be too good to be true. 

Dooney & Bourke Price Point


Dooney & Bourke handbags range in price from $150 to $500, depending on the size and style. Its most popular bags include the Saffiano Shopper, Monogram Hobo, and Florentine Satchel.  

Black Saffiano Shopper
Get this at Dooney & Bourke
Monogram Hobo
Get this at Dooney & Bourke
Cream Florentine Satchel
Get this at Dooney & Bourke

Today, Dooney & Bourke still offers all of its most popular items for women, along with leather goods and clothing for men. Their classic bags come with adjustable straps and different colors, as well as exterior pockets for some.

It also has a sports collection filled with shoulder bags, satchels, and crossbody bags inspired by state football teams like the University of Clemson. There’s no better way to show your support for your state’s college football team than by rocking a school-inspired Dooney & Bourke game around town and to the games.

Is Dooney & Bourke A Luxury Brand?


While the successful Dooney & Bourke brand gave its European peers like Louis Vuitton, Hermes, and Gucci a run for their money when the brand first entered the high-end handbag market with their stylish handbags, it’s been left behind in the dust.

It’s common knowledge that Dooney & Bourke products are made from excellent quality materials, leather, and craftsmanship but the brand certainly is not considered luxury. Designer fashion houses like Gucci, Louis Vuitton, Hermes, Ralph Lauren, Prada, and Versace are on a much different level than Dooney & Bourke. 

Dooney & Bourke is considered an affordable luxury/premium brand on par with other respectable brands like Kate Spade, Michael Kors, and Coach. This makes it a great option for people who want a handbag that’s better quality than the ones sold at retail stores or Aldo.

If you’re unsure of how much you’d use a handbag from a luxury brand, starting with one from Dooney & Bourke can help you gauge this. If you end up using your $400 handbag on a daily basis, you might be ready to spend $1,000 on expensive designer handbags from the likes of Gucci. 

Final Thoughts


In conclusion, Dooney & Bourke is considered an affordable designer brand as opposed to the luxury heavy hitters that dominate the fashion industry.

However, Dooney & Bourke bags encompass a certain quirkiness and sense of fun that many of the bigger labels don’t have. If you’re a sucker for eye-catching prints and stylish designs, a Dooney & Bourke bag might be a better fit for you than Gucci, Balenciaga, or Prada.

Those who already have four to five Dooney & Bourke bags in their collection should most definitely start dabbling into the brand’s footwear and accessories collections as we guarantee that you’ll love them just the same. 

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9 Comments

  1. Patricia Clark says:

    I purchased my first D&B in the summer of 1980. I was in need of a navy blue handbag for a special occasion. The one I purchased was a barrel shaped bag for in my opinion at the time was way too expensive. Time was short so I purchased the bag for $175.00(???) l used that bag from 1980 until 2008. I unfortunately lost it in a move. I have had many other D&B bags and I LOVE 💕 THEM.

  2. I’ve have several D&B bags. I bought my first bag back in 1990 when I graduated HS. I met my now husband who bought me the matching wallet (which I still have). I’ve bought high end luxury bags like LV, Fendi and the likes but D&B has the best quality.

  3. Shawna Jocius says:

    I received my first Dooney and Bourke purse at age 21,, I was so excited but I had also reminisced about the awesome style all the popular girls had in middle school,My personal favorite the Teton tri-colored drawstring. My parents couldn’t afford it at the time so as of last month I’ve owned 6 Tetons I love love love them also am big fan or the Florentine satchel love it

  4. I like D&B’s quality. I have 2 and would love to purchase more — the the colors are problematic for someone who wears icy cool tones in my wardrobe. If D&B offered more choices in that area (instead of the golden brown trim that’s iconic for them), I’d buy more.

  5. Jewel Chaplin says:

    I have several (7) Dooney and Bourke pocketbooks. One I’ve had for over 30 yrs and another 17 + yrs. It’s a heavy cloth colors are red and black tweed. It has gold stitching.It has a D&B in big black letters inside a saddle bag. Attached strap that you can add length. Inside tag light tan with the words Dooney & Bourke made in the USA in a red box. Number on the back A252688. Ornamentation is brass. Used 4 times, is in mint condition. Trying to find information on it , to decide wether to keep or give to Salvation Army. Any suggestions?

    1. Try to resell it, if it is in good condition. If you don’t have luck reselling it yourself, bring it to a consignment shop. Dooney’s do well at consignment shops.

    2. Vickye Wilson says:

      Honey, I will.takeit off your hands

  6. I have between 35-40 D&B BAGS. I would not even think of buying a different brand. They are more than luxury to me. They are the BEST.
    .

  7. I have purchased numerous bags direct from D & B. The romance is over. My last purchase never arrived as the label had been damaged in transit. It was returned to D & B and they gave me a refund. They refuse to replace the bag that I purchased at their sales prices that I had paid for it. They will however resell it to me at full price. What a scam!

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