Chloé Vs See by Chloé: What Are The Differences?

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There are many similarities between Chloé and See by Chloé, so this article explores the differences in order to help you pick which brand is best for you.

Chloé and See by Chloé are both French luxury brands, perfect for anyone looking to add a little Parisian chic to their wardrobe. Both of these brands are French in origin and always deliver effortlessly cool clothing and versatile bags that are essentials for any modern woman. But there are also differences between these brands, such as their price ranges and their target audiences.

This article will explore the history of each brand, the differences between the two, and the top products from each fashion house before finally coming to a conclusion on Chloé vs See by Chloé. If you are wondering which brand is best for you, just keep reading!

Chloé vs See by Chloé

The History of Chloé

This French luxury fashion house was founded by Gaby Aghion in 1952 and has been creating gorgeous ready-to-wear collections and accessories ever since. At first, Gaby Agion designed the collections, then in 1966, Karl Lagerfeld became the main designer.

His designs ensure Chloé is one of the most popular brands in the 1970s, earning some famous customers, including Grace Kelly and Jackie Kennedy.

The fashion house was refreshed in 1997 when Stella McCartney became the creative director and focus on creating feminine designs for sophisticated working women.

After Phoebe Philo and Hannah MacGibbon as creative directors, in 2011, Clare Waight Keller took over and continued to create designs that are universally popular with modern women, looking for stylish clothing and elegant bags.

Now, Gabriela Hearst is the creative director of Chloé and brings an American-Uruguayan touch to the designs.

The History of See by Chloé

The See by Chloé brand first began as a diffusion line to the main line of the Chloé brand. It was established in 2001 under the leadership of Phoebe Philo and has now become a sister brand to Chloé. See by Chloé was intended to be more readily available and accessible to the public, with lower price tags and more trend pieces that followed the currently popular styles.

The clothing collection from See by Chloé always has a hip, youthful edge, while the covetable accessories include designer bags, shoes, and small leather goods. The See by Chloé brand is perfect for those of you looking for a little everyday luxury at a slightly more affordable price tag, but with the same sophisticated French aesthetic as the Chloé line.

The contemporary, relaxed Parisian aesthetic of the See by Chloé brand is a favorite of many celebrities in the United States, including Blake Lively, and Kendall Jenner.

The Differences between Chloé and See by Chloé

There are some key differences we need to explore that will help you decide whether Chloé vs See by Chloé is best for you.

1. Price Range

One of the most important things to take into consideration is the price range of each brand. Chloé bags range between $520 and $7,200 depending on the size and material they are crafted from.

In contrast, See by Chloé handbags are on offer for between $195 and $595, displaying how See by Chloé is a significantly more affordable brand and perfect for those of you looking for your first luxury handbag.

The difference in price range also gives you an idea of the quality and craftsmanship of each brand, with Chloé bags often include more luxurious leathers than the materials offered by See by Chloé.

2. brand Aesthetics

The brand aesthetics of See by Chloé and Chloé are also relatively different, and this will have an impact on what brand best suits your personal style.

While both Chloe and See by Chloe embody a relaxed, bohemian-chic aesthetic, Chloé is aimed more at elegant, chic working women who are looking for sophisticated and smart work clothing and accessories with a feminine edge. Chloé pieces are often made in versatile, neutral colors with classic, timeless silhouettes that ensure you always look stylish.

See by Chloé, on the other hand, is aimed at younger women and so is more of a trend-led brand, with luxurious, fashionable pieces. There is often more decoration and embellishment, more bohemian elements, and brighter colors.  

Changes to See by Chloé

It is important to note that it was recently announced that the See by Chloé brand is going to be discontinued. This was announced by the Chloé CEO, Riccardo Bellini who stated the brand wanted to focus on one main line and strengthen its position as an upscale luxury label.

Chloé has grown in popularity, with the gorgeous new collections from Gabriela Hearst, and the Chloé label wants to focus its attention on these collections and slowly fade out the See by Chloé over the next two years.

Top Products from Chloé and See by Chloé

There is a whole range of stunning products from each brand, so we have picked a couple of our favorite bags from Chloé and See by Chloé so you can get an idea of the style of each brand to help you decide which one is right for you.

1. Tote Bags
Beige, ivory and blue Chloe Medium Woody Linen Tote
Get this on Nordstrom
Blue and white See by Chloe Laetizia Colorblock Tote
Get this on Nordstrom

The Chloé Woody Linen Tote is a must-have bag for the summer. Crafted from sturdy linen canvas, this tote features Chloé branding on the webbing straps that also decorated the bag itself, while the top-stitched leather adds an extra luxurious touch.

The open-top bag is super spacious and fitted with a handy wall pocket, with plenty of room for all your everyday essentials, including beach essentials for the summer.

The See by Chloé Laetizia Colorblock Tote is a fantastic everyday tote bag, that is large enough to fit all your busy day must-have items. The paneled tote mixed blue and white denim with logo-branded canvas to create a striking design.

The tote is fitted with two top handles to slide over your shoulders, while the open top ensures easy access to the roomy interior, fitted with a handy wall pocket so your important items are within easy reach.

2. Shoulder bags
Black Chloe Marcie Calfskin Leather Satchel
Get this on Nordstrom
Grey See by Chloe Small Joan Leather Shoulder Bag
Get this on Nordstrom

The Marcie Calfskin Leather Satchel is a classic Chloé design that will never go out of style and will quickly become a go-to in your wardrobe because of its stunning design and practical interior.

The curved front flap is subtly decorated with top stitching and embellished with gold hardware. Inside you will find a zip pocket and slip pocket to keep everything organized.

The See by Chloé Mini Joan Leather Crossbody Bag encompasses the boho vibe of this luxury brand. This bag is made from smooth and shiny leather with a plush suede front flap for a tactile finish and then is embellished with gold ring hardware with whipstitched detailing.

The Joan bag features a detachable leather top handle as well as a longer shoulder strap to ensure endless styling options. The interior is also fitted with zipper, wall, and smartphone pockets to help you stay organized.

3. Crossbody bags
Black Chloe Marcie Medium Saddle Crossbody Bag
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Black See by Chloe Mara Crossbody Bag
Get this on Nordstrom

The Chloé Marcie bag is so popular that it is also available in a crossbody style. This adorable little curved bag features the same topstitched front flap, which opens to reveal a lined interior fitted with a slip pocket.

The gleaming gold hardware adds the perfect luxurious touch, while the leather strap can be worn on the shoulder or across the body. This bag is also available in a variety of neutral colors to suit any personal style.

Similar to the Marcie bag, the See by Chloé Mara Crossbody Bag is a timeless handbag that is a best-seller for the brand.

Crafted from textured leather, this bag has a curved saddle bag silhouette that is reminiscent of the brand’s equestrian heritage, which is accentuated with gold-tone hardware, including studs and oversized ring decoration. The interior of this compact bag is fitted with a card slot pocket.


Chloé and See by Chloé are both fantastic French brands with a stunning range of ready-to-wear clothing and accessories but it really depends on your style as to which brand is best for you.

Head to Chloé if you are looking for smarter clothing and bags that ensure a timeless, sophisticated look – a style that will stand the test of time. On the other hand, if you are looking for more of a youthful style and are on a budget, then See by Chloé is the brand for you. With more trend-led collections and eye-catching, bold designs, all at an affordable price, See by Chloé is great for fashionable pieces with that Parisian touch.

Whatever your budget and style, both brands have some fantastic pieces to choose from so you are bound to find something you love from Chloé and See by Chloé. But you will have to pick up your See by Chloé luxury items soon since the brand is being discontinued over the next two years.

We hope you found this article on Chloé vs See by Chloé helpful! For more luxury fashion content, check out the links below.

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