Rolex’s Latest Price Increase: All The Important Details
Just like many other luxury brands, Rolex has recently increased the prices of their incredible watches – this article has everything you need to know about the Rolex price increase in 2022.
Rolex has become well known for its luxury watches since they were founded in London in 1905. Now based in Switzerland, Rolex creates some of the most expensive and in-demand watches in the world.
The brand has three main watch lines, the Oyster Perpetual, Professional, and Cellini all of which have distinct styles and are made to the highest standard – which is why Rolex watches are so sought after. A Rolex watch has always been a great investment piece, but the recent price hikes have made their luxury watches an even better investment.
If you have your eye on a Rolex watch, you need to see the brand’s recent price rises – in 2022, there have already been two. This article is going to tell you everything you need to know about the Rolex price increase in 2022, how it affects you and why it’s happening.
Rolex Price Increase 2022
All Rolex watches increased in price over the last year, some more than others, and some even twice. The Rolex price hikes have affected the steel sports and professional watches more than the Oyster Perpetual watches or Rolesor models.
The average price increase was around 3-4% in both European and American markets at the beginning of the year, and a further 4-7% for the UK and European markets now in September. We are going to give the exact details for specific models below.
New Prices in USD
| Watch Model | Old Price | September ’22 Price | % Increase |
| Datejust 31, ref. 278240 | $6,850 | $7,100 | 3.6% |
| Datejust 36 All-Steel, ref. 126200 | $7,050 | $7,500 | 6.4% |
| Datejust 41 All-Steel, ref. 126300 | $7,900 | $8,150 | 3.2% |
| Oyster Perpetual 36, ref. 126000 | $5,600 | $5,800 | 3.6% |
| Oyster Perpetual 41, ref. 124300 | $5,900 | $6,150 | 4.2% |
| ‘Black’ Submariner Date, ref. 126610LN | $9,150 | $10,100 | 10.4% |
| ‘Kermit’ Submariner Date, ref. 126610LV | $9,550 | $10,600 | 11% |
| Submariner No-Date, ref. 124060 | $8,100 | $8,950 | 10.5% |
| GMT-Master II Pepsi, ref. 126710BLRO | $10,550 | $10,750 | 1.9% |
| Cosmograph Daytona, ref. 116500LN | $13,150 | $14,550 | 10.6% |
| Milguass Z-Blue, ref. 116400GV | $8,300 | $9,150 | 10.2% |
New Prices In Eur
| Watch Model | Old Price | September ’22 Price | % Increase |
| Datejust 41 Steel Oyster Bracelet, ref. 126300 | €7,400 | € 7,750 | 4.7% |
| Datejust 41 Steel Jubilee Bracelet, ref. 126334 | €9,300 | € 9,550 | 2.7% |
| Datejust 36 Steel Oyster Bracelet, ref. 126200 | €6,850 | € 7,150 | 4.4% |
| Oyster Perpetual 41, ref. 124300 | €5,750 | €5,850 | 1.7% |
| Oyster Perpetual 36, ref. 126000 | €5,450 | €5,550 | 1.8% |
| Oyster Perpetual 34, ref. 124200 | €5,150 | €5,200 | 1% |
| Milguass, ref. 116400GV | €8,600 | €8,750 | 1.7% |
| Cosmograph Daytona Steel, ref. 116500LN | €13,700 | € 13,900 | 1.4% |
| Cosmograph Daytona Yellow Gold Bracelet, ref. 116508 | €35,400 | €40,200 | 13.6% |
| Submariner Date Steel Black, ref. 126610LN | €9,500 | € 9,650 | 1.6% |
| GMT-Master II Steel Pepsi, ref. 126710BLRO | €10,100 | € 10,250 | 1.5% |
The price increases in the European market are relatively modest compared to American ones, as the prices were already increased by about 4% at the beginning of the year.
This second price increase in the UK and Europe comes mostly down to the value of the euro and sterling decreasing compared to the dollar.
New Prices In GBP
| Watch Model | Old Price | September ’22 Price | % Increase |
| Datejust 41 Steel Oyster Bracelet, ref. 126300 | – | £6,750 | – |
| Datejust 41 Steel Jubilee Bracelet, ref. 126334 | – | £8,400 | – |
| Datejust 36 Steel Oyster Bracelet, ref. 126200 | – | £6,250 | – |
| Oyster Perpetual 41, ref. 124300 | – | £5,100 | – |
| Oyster Perpetual 36, ref. 126000 | – | £4,800 | – |
| Oyster Perpetual 34, ref. 124200 | – | £4,550 | – |
| Milguass, ref. 116400GV | – | £7,700 | – |
| Cosmograph Daytona Steel, ref. 116500LN | £11,600 | £12,150 | 4.7% |
| Cosmograph Daytona Yellow Gold Bracelet, ref. 116508 | – | £35,350 | – |
| Submariner No-Date Steel, ref. 124060LN | £7,150 | £7,500 | 4.9% |
| Submariner Date Steel Black, ref. 126610LN | – | £8,450 | – |
| GMT-Master II Steel Pepsi, ref. 126710BLRO | £8,400 | £9,000 | 7.1% |
We weren’t able to find many of the prices of specific watch models in the UK market, but we will keep the table updated when the next price increase happens.
Why Has There Been a price increase?
There are many different reasons for this price rise and how it is going to affect you if you are thinking of buying a Rolex watch anytime soon.
Firstly, all luxury brands increase their prices usually at least once a year to reflect inflation and any price rises in the production of the watches. What is surprising, however, is how much the Rolex prices have increased.
1. inflation
The rate of inflation across the US market and European market is higher than normal which means the prices of raw materials and wages have increased, causing the final product – the watch – to increase in price significantly.
2. The Supply Chain
There is also a specific supply chain issue at Rolex. The steel sports watches, in particular, are in high demand and are subsequently almost impossible to buy from Rolex retailers. Rolex may be capitalizing on this high demand by raising the prices as they know customers will still want to buy these watches.
To tackle the supply chain issue, Rolex has to employ more highly trained watchmakers to create their high-quality products, of which there are few available. The fact that there is a shortage of watchmakers means the wages are higher, causing the price of the watch to increase.
3. Exchange Rate Changes
As we mentioned before, UK and European markets experienced a second price increase earlier this month. This is mostly down to the strengthening of the US dollar, and the brand wanting to maintain coherent pricing across its global markets.
Other brands that have recently done a similar price adjustment just in the European and UK market include Chanel, so it’s not out of the norm by any means.
The impact of the price increase
The Rolex price increase will of course affect you if you are buying a brand new watch, but it will also have an impact if you are thinking of buying a Rolex on the secondary market. Since the prices of Rolex watches are increasing, and these watches are so in-demand, the prices of Rolex watches on the pre-owned market have increased, especially if they are limited edition releases.
Best-selling Rolex watches
Rolex has a very wide range of watches available, and it can be a little overwhelming as to which watch you should go for. We have compiled some of the brand’s best sellers so you can find the perfect Rolex for you!
1. Oyster Perpetual Datejust
The Oyster Perpetual is one of the most popular Rolex models and is available in a range of different colors, with different embellishments. The Rolex Stainless Steel and 18K Yellow Gold Oyster Perpetual Datejust Watch is crafted from stainless steel with 18 karat yellow gold central links and bezel.
The face itself is made from mother of pearl and decorated with gold roman numerals and a magnified date display – a classic, timeless watch.
If you are looking for a slightly more glamorous version, this Rolex Stainless Steel, 18K White Gold, and Diamond Oyster Perpetual Datejust Watch is perfect for you.
This watch has a tonal finish, made from stainless steel and white gold with a shimmering white mother of pearl face and sparkling diamond hour markers. The date display, fluted bezel, and jubilee bracelet are the perfect finishing touches.
2. Submariner
We just love the bold look of the Rolex Submariner watch, available here in black and green colorways.
The Rolex Stainless Steel and Black Oyster Perpetual Submariner Date Watch have a chunky stainless steel strap, with a black bezel embellished with silver numbers and a black face with white and silver hour markers. The watch features a date window and automatic movement – making it flawlessly practical.
If you are looking to add a pop of color, this Rolex Stainless Steel and ‘Kermit’ Green Oyster Perpetual Submariner Date Watch is just ideal for you.
The Kermit green bezel really stands out against the stainless steel Oyster bracelet and striking black face with white and silver hour markers. The bezel is a unidirectional rotating Cerachom bezel for that super functional Rolex edge.
3. Daytona
The Daytona watch has a more expensive price tag but the stunning and practical design is totally worth it. The Rolex Stainless Steel, 18K Yellow Gold, and Diamond Oyster Perpetual Cosmograph Daytona Watch combine a stunning mix of metal with a white watch face and diamond hour markers for a totally luxurious look.
The face features three subdials to ensure the ultimate functionality. This edition of the Daytona is available for just $21,995.
The Rolex 18K Everose Gold Oyster Perpetual Cosmograph Daytona Watch has a slightly more feminine edge, as it is crafted from glittering 18 karat Everose gold.
The bezel features a tachymetric scale, while the pale pink face has three black subdials for a striking look. The unique aspect of this watch is the fact that it has a perpetual, self-winding movement! Get your hands on this watch for $82,995.
We hope you found this article all about the Rolex price increase in 2022 helpful! For more luxury fashion content, check out the links below.
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