Gucci vs Versace: How Do These Luxury Brands Compare?

*Disclosure: This post may contain affiliate links, which means that I get a commission if you decide to make a purchase through my links, at no cost to you. Read my disclaimer for more info.

Gucci and Versace are some of the most iconic Italian fashion brands that are recognized all over the globe. But when it comes to Gucci vs Versace, which is the better value for your money?

Both brands hail from Italy and their latest styles can be seen gracing every fashion week’s runways. If you’re ever confused as to what’s in style, checking out both brands’ websites can provide you with some much-needed trend insight. 

Both Gucci and Versace create and carry unique designs and attention-grabbing statement pieces. Some items carried by both brands are clothing, fragrances, handbags, sunglasses, and other accessories that can take an outfit from “drab” to “fab”. 

In order to help you decide what brand is the better investment for your hard-earned cash, we’ve compiled some history and facts that you should know about both Gucci and Versace. In addition to this, we’ve picked a few of our favorite items from both fashion brands to compare.

Because both brands are quite expensive, it’s important to do your research before grabbing your credit card from your purse. 

To learn more about the differences between Gucci and Versace, sit back, grab a glass of red wine, and continue reading.

It’s All Gucci


Gucci is a luxury fashion house that’s based in Florence, Italy. When shopping at Gucci, you’ll find lines of handbags, footwear, ready-to-wear clothing pieces, accessories, fragrances, and more.

The designer brand also has a line of home decor for serious Gucci fanatics. Gucci has been around for decades and was founded by a man with an awfully unique name, Guccio Gucci, in 1921. (These types of double names were all the rage in Italy at the time!) 

Gucci got its start by producing luxurious clothing, equestrian equipment, and travel items for Italy’s upper class. Since then, it’s maintained the same classiness and sophistication while staying ahead of the current fashion trends. 


When you think of Gucci, you might think about the brand’s signature “Guccissima” pattern that’s embossed onto high-quality canvas fabric. The pattern features the interlocking double G logo, like you can see above in the pants and bag.

In terms of specific colors, Gucci incorporates a lot of red and green. Many of the pieces covered in the Guccissima pattern also feature red and green stripe detail. 

As Gucci is very popular right now, it’s also slightly more expensive than Versace. However, both brands use equally great production methods, luxurious fabrics, and unique design elements in every piece.

All About Versace


Like Gucci, Versace is also an Italian luxury fashion house that was founded by Gianni Versace in 1978. The brand is best known for creating high-quality, ready-to-wear fashion and accessories. It also has an haute couture line that is sold under its even more expensive brand, Atelier Versace


Everything that Versace carries is opulent, expensive, and highly sought-after. Its unique Medusa logo was picked as Gianni Versace felt that the brand’s collection has the spell-casting effect on people, just as the mythical Medusa did.

People fall in love with Versace and have no way back. 

Over the past few decades, Versace became internationally recognized for its ultra-glam gala pieces, theatrical costumes, and menswear.

Gianni Versace liked to play around with designs, combining classic and timeless styles with overt sexuality. Unfortunately, the founder’s life was cut short in 1997 in a bizarre assassination. Ever since then, the Versace brand has been carried on by his sister, Donatella.

Gucci vs Versace Logos 

Both brands exude Italian maximalism, so it’s no surprise that almost every piece sold by Gucci and Versace adorn their internationally recognized logos.

White Gucci logo t-shirt
Get this on Gucci
White Versace logo hoodie
Get this on Versace

The Gucci logo comes in a few different ways. Firstly, there’s the simple text logo that is often used on fragrances and beauty products, then there’s the brand’s name with double G’s underneath, and finally, the simple double G, which you can see in its Marmont line.

Versace’s logo is much more intricate and features the head of Medusa, a well-known mythological greek figure.

Gucci vs Versace Brand Aesthetics


In terms of current popularity, Gucci takes the cake for sure. This could be because so many huge celebrities like Rihanna, Harry Styles, Jared Leto, Dakota Johnson, and Big Sean are always photographed in Gucci, and there’s never-ending hype about the brand on social media.

Both brands definitely have their own unique style as well. Versace often embraces bold colors (especially gold!) and eye-catching prints.

One of their most famous prints is their Barocco or baroque print, which reminds us of Rome and Ancient Greece. The print looks excellent in skirts, scarves, and even bathrobes!

Even though the majority of Versace’s designs are flamboyant and attention-grabbing, the brand also makes more simple, timeless pieces that can be dressed up with accessories, especially in its Atelier Versace collection.

While Gucci also has fun with prints, its style isn’t quite as wild as Versace’s. They’re a little more eclectic, but also have a huge focus on simple pieces that are adorned with logos and prints.

Because of this, Gucci tends to draw in a younger demographic while Versace has some difficulty appealing to the modern fashionista.

Gucci vs Versace: Our Top Picks

1. Shoulder Bags

Black Gucci Marmont shoulder bag
Get this on Gucci
Black Versace Virtus quilted bag
Get this on Versace

A shoulder bag is a staple in everyone’s wardrobe as they are comfortable to wear for extended periods of time. They also allow you to go hands-free so that you can hold your drink, school books, or latte from Starbucks. 

Everyone’s all-time-favourite Gucci bag is no doubt the Black Leather GG Marmont Small Matelasse Shoulder Bag. It’s covered in chevron-print leather and has gold hardware with the brand’s signature double G on the front.

It’s sleek. It’s playful. It retails for $2,350. And It’s the absolute best. 

Versace also has a similar shoulder bag, the Versace Virtus. The bag is made from high-quality Nappa leather and has the most stunning gold-tone metal “V” on the front. The letter is embellished with dainty acanthus leaves.

The Virtus shoulder bag can be added to your bag collection for $2,275, which is slightly less than the Gucci Marmont. It also comes in smaller and larger versions, and in a beautiful smooth finish.

It’s safe to say that in this category between Gucci vs Versace, Gucci comes out on top.

2. Statement Bags

Green Gucci statement bag vs Versace statement bag
Get this on Gucci
Bright blue Versace statement bag vs Gucci
Get this on Saks Fifth Avenue

Once you have a black everyday bag and a couple of other neutral handbags in your collection, you can start searching for the perfect statement bag.

Gucci and Versace have plenty of trendy options that will elevate any fashion look that you wear. While both brands have a heavy focus towards logomania print canvas bags at the moment, you can definitely find dyn and colorful bags from their collections too.

Gucci’s Jackie 1961 Small Shoulder Bag in emerald green snake print is as edgy as bags come, and will bring a pop of color to an otherwise uncolorful outfit.

This shoulder bag comes with two straps so that it can be worn on your shoulder, across your body, or carried by the top handle, and it includes a buckle closure to keep your belongings safe. This Jackie Bag costs $4,000, but if you don’t care for the snake print, other Jackie bags retail for a much more affordable $2,500.

The La Medusa Medium Handbag by Versace is crafted from Italian leather and is adorned with the medusa plaque on the very front. The bag features two detachable shoulder straps—one leather and one chain that matches the bag’s color.

Fashionistas can choose between colors like red, orange, bright blue, navy blue, brown, lilac, black, and more – the bright blue is perfect for a pop of color. The La Medusa Medium Handbag costs $2,525.

3. Sunglasses

Gucci vs Versace sunglasses: how do they compare?
Get this on Saks Fifth Avenue
Gucci vs Versace sunglasses: how do they compare?
Get this on Versace

If you’re looking for a chic pair of designer glasses, you can’t go wrong with a pair from Gucci or Versace. The type of style you should opt for depends on your face shape but cat-eye frames are always a safe bet. 

The Cat-eye Frame sunglasses in Black from Gucci are sophisticated, feminine, and will match perfectly with any outfit. The sunglasses feature the brand’s double G logo on the arm and sold grey lenses that will keep your sensitive peepers safe from the sun.

These cat-eye sunnies retail for $420, which really isn’t bad for a high-quality pair of sunglasses. 

Keeping with the cat-eye theme, Versace’s Cat-eye Medusa Medallion sunglasses look quite similar to the pair from Gucci. However, the arms on either side are much thicker and adorn the brand’s signature Medusa on an enamel medallion. These sunglasses cost $290. 

4. Sandals

Women’s Slide with Double G in black matelasse leather
Get this on Gucci
La Medusa Leather Slide Versace in Black
Get this on Versace

Because you wear sandals daily for at least three months of the year, it’s perfectly okay to splurge on a pair that won’t break or go out of style quickly.

While Gucci and Versace have very different styles when it comes to clothing and footwear, both brands carry simple, classy sandals that can be dressed up or down. 

Gucci’s Slides with Double G in black matelasse leather can be tossed onto your feet as you run out the door as there are no ties, straps, or clasps. The slides, which come in black or brown, are made from chevron leather and have a textured torchon Double G on the top of each sandal. These cost $690.

Versace also carries a similar style of sandal for women, the La Medusa Leather Slide. Each sandal is crafted from quality calf leather and there’s a black medusa plaque on the top of each slide.

These sandals feature a square-toe, which is extremely trendy right now. A pair of the La Medusa Leather Slides cost $650.

Conclusion On Gucci vs Versace


We fully support investing in clothing, accessories, handbags, or footwear from either brand but if we had to choose, Gucci has our top vote.

While both luxury fashion houses create unique pieces that will withstand the test of time, Gucci’s pieces are made for a younger demographic and super on-trend right now.

Despite being slightly more expensive than Versace, it’s totally worth the extra money. 

However, if your personal style is edgier and you tend to gravitate to bold prints instead of feminine, romantic styles, Versace will have more pieces that you’ll find appealing. 

But either way, you’ll get your money’s worth out of any purchase you make from either Italian fashion house. 

Get More Luxury Fashion Ideas

Louis Vuitton vs Louboutin: What’s the Difference?

Ralph Lauren vs Polo Ralph Lauren: What’s The Difference?

10 Most Beautiful Designer Sunglasses For Small Faces

Browse All Luxury Fashion Posts

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.