Gucci vs Versace: How Do These Luxury Brands Compare?

We only feature products that we hope you will love. We may earn a commission if you decide to make a purchase through our links, at no cost to you.  

Gucci and Versace are some of the most iconic Italian fashion brands that are recognized all over the globe. But when it comes to Gucci vs Versace, which is the better value for your money?

Both brands hail from Italy and their latest styles can be seen gracing every fashion week’s runways. If you’re ever confused as to what’s in style, checking out both brands’ websites can provide you with some much-needed trend insight. 

Both Gucci and Versace create and carry unique designs and attention-grabbing statement pieces. Some items carried by both brands are clothing, fragrances, handbags, sunglasses, and other accessories that can take an outfit from “drab” to “fab”. 

In order to help you decide what brand is the better investment for your hard-earned cash, we’ve compiled some history and facts that you should know about both Gucci and Versace. In addition to this, we’ve picked a few of our favorite items from both fashion brands to compare.

Because both brands are quite expensive, it’s important to do your research before grabbing your credit card from your purse. 

To learn more about the differences between Gucci and Versace and work out which brand is best for you, just keep reading!

It’s All Gucci

Gucci is a luxury fashion house that’s based in Florence, Italy. When shopping at Gucci, you’ll find lines of handbags, footwear, ready-to-wear clothing pieces, accessories, fragrances, and more, for both men and women. The designer brand also has a line of home decor for serious Gucci fanatics.

Gucci has been around for decades after being founded in 1921 by Guccio Gucci. Guccio learned a lot about high-quality luggage, used by the wealthy and elite, during his time as a bellhop at the Savoy Hotel in London and brought this knowledge back to Italy to create his own range of luxury luggage. Since then, it’s maintained the same classiness and sophistication while staying ahead of the current fashion trends. 


When you think of Gucci, you might think about the brand’s signature GG Supreme canvas fabric that is used to create many high-quality Gucci products. The pattern features the interlocking double G logo like you can see above in the pants and bag.

In terms of specific colors, Gucci incorporates a lot of red and green stripes into their accessories and clothes, and over time it has become synonymous with the Italian fashion house.

As Gucci is very popular right now, it’s also slightly more expensive than Versace. However, both brands use equally great production methods, luxurious fabrics, and unique design elements in every piece.

All About Versace

Like Gucci, Versace is also an Italian luxury fashion house that was founded by Gianni Versace in 1978. The brand is best known for creating high-quality, ready-to-wear fashion and accessories. It also has an haute couture line that is sold under its even more expensive brand, Atelier Versace


Everything that Versace carries is opulent, expensive, and highly sought-after. Its unique Medusa logo was picked as Gianni Versace felt that the brand’s collection has a spell-casting effect on people, just as the mythical Medusa did.

Over the past few decades, Versace became internationally recognized for its ultra-glam gala pieces, theatrical costumes, and menswear.

Gianni Versace liked to play around with designs, combining classic and timeless styles with sensual pieces to create clothing that was completely irresistible. Unfortunately, the founder’s life was cut short in 1997 in a bizarre assassination. Ever since then, the Versace brand has been carried on by his sister, Donatella, who has continued to design opulent clothing and accessories, just as Gianni would have wanted.

Gucci vs Versace Logos 

Both brands exude Italian maximalism, so it’s no surprise that almost every piece sold by Gucci and Versace adorn their internationally recognized logos.

White Gucci logo t-shirt
Get this on Gucci
White and gold Versace Studded Medusa Crop Top
Get this on Versace

The Gucci logo comes in a few different ways. Firstly, there’s the simple text logo that is often used on fragrances and beauty products, then there’s the brand’s name with double G’s underneath, and finally, the simple double G, which you can see in its Marmont line.

Versace’s logo is much more intricate and features the head of Medusa, a well-known mythological greek figure. You may also see the La Greca pattern on many Versace pieces and around the border of the Medusa head logo.

Gucci vs Versace Brand Aesthetics

In terms of current popularity, Gucci takes the cake for sure. This could be because so many huge celebrities like Rihanna, Harry Styles, Jared Leto, Dakota Johnson, and Big Sean are always photographed in Gucci, and there’s never-ending hype about the brand on social media.

Although, there have been many famous Versace dresses worn by celebrities on the red carpet over the years, including Jennifer Lopez, Scarlett Johansson, Lizzo, and most famously Elizabeth Hurley in that safety pin dress on the red carpet with Hugh Grant.

Both brands definitely have their own unique style as well. Versace often embraces bold colors (especially gold!) and eye-catching prints.

One of their most famous prints is their Barocco or baroque print, which reminds us of Rome and Ancient Greece. The print looks excellent in skirts, scarves, and even bathrobes!

Even though the majority of Versace’s designs are flamboyant and attention-grabbing, the brand also makes more simple, timeless pieces that can be dressed up with accessories, especially in its Atelier Versace collection.

While Gucci also has fun with prints, its style isn’t quite as wild as Versace’s. They’re a little more eclectic, but also have a huge focus on simple pieces that are adorned with logos and prints.

Because of this, Gucci tends to draw in a younger demographic while Versace has some difficulty appealing to the modern fashionista.

Gucci vs Versace: Our Top Picks

1. Shoulder Bags
Black Gucci Marmont shoulder bag
Get this on Gucci
Black Versace Virtus quilted bag
Get this on Versace

A shoulder bag is a staple in everyone’s wardrobe as they are comfortable to wear for extended periods of time. They also allow you to go hands-free so that you can hold your drink, school books, or latte from Starbucks. 

Everyone’s all-time-favourite Gucci bag is no doubt the Black Leather GG Marmont Small Matelasse Shoulder Bag. It’s covered in chevron-print leather and has gold hardware with the brand’s signature double G on the front.

It’s sleek. It’s playful. It retails for $2,550. And It’s the absolute best. 

Versace also has a similar shoulder bag, the Versace Virtus. The bag is made from high-quality Nappa leather and has the most stunning gold-tone metal “V” on the front. The letter is embellished with dainty acanthus leaves.

The Virtus shoulder bag can be added to your bag collection for $2,325, which is slightly less than the Gucci Marmont. It also comes in smaller and larger versions, and in a beautiful smooth finish.

It’s safe to say that in this category between Gucci vs Versace, Gucci comes out on top.

2. Statement Bags
Brown and blue Gucci Jackie 1961 python small shoulder bag
Get this on Gucci
Blue Versace La Medusa Small Hobo Bag
Get this on Nordstrom

Once you have a black everyday bag and a couple of other neutral handbags in your collection, you can start searching for the perfect statement bag.

Gucci and Versace have plenty of trendy options that will elevate any fashion look that you wear. While both brands have a heavy focus on logomania print canvas bags at the moment, you can definitely find fun and colorful bags from their collections too.

Gucci’s Jackie 1961 Small Shoulder Bag in brown and blue tone python leather is as edgy as bags come, and will bring a pop of color and print to any look.

This shoulder bag features an ostrich leather trim, for an extra luxurious finishing touch, and gleaming gold hardware to add a little extra glamour. A piston closure secures the interior of the bag, which features two interior pockets, and will keep all your belongings safe. This Jackie Bag costs $6,500, but if you don’t care for the python leather finish, other Jackie bags retail for anywhere between $2,500 and $4,000.

The La Medusa Small Hobo Bag by Versace is crafted from Italian leather and is adorned with the medusa plaque and chunky chain on the front. The bag features an adjustable shoulder strap that can be styled shorter over the shoulder, or extended and worn across the body.

We love the spacious interior of this bag, with interior zipper and wall pockets to keep everything organised, while the bright blue shade will add an eye-catching feature to any outfit. The La Medusa Small Hobo Bag costs $2,150.

3. Sunglasses
Black Gucci Cat eye sunglasses
Get these on Gucci
Black Versace 53mm Cat Eye Sunglasses
Get these on Nordstrom

If you’re looking for a chic pair of designer glasses, you can’t go wrong with a pair from Gucci or Versace. The type of style you should opt for depends on your face shape but cat-eye frames are always a safe bet. 

The Cat-eye Frame sunglasses in Black from Gucci are a statement and sophisticated pair of sunglasses that will match any outfit perfectly. The glossy black sunglasses feature the brand’s double G logo on the arm and solid grey lenses, with 100% UV protection will keep your eyes safe from the sun.

These cat-eye sunglasses retail for $435, which really isn’t bad for a high-quality pair of sunglasses. 

Keeping with the cat-eye theme, Versace’s 53mm Cat-eye sunglasses have a sleeker, more minimalist look compared to the Gucci sunglasses. However, there are also some similarities, including the black frames, grey lenses, and the fact that the arms are decorated with the brand’s famous logo, in this case, the signature Medusa logo in glittering gold.

These sunglasses cost $290, which is super affordable for a pair of stunning sunglasses you will wear for years and years to come. 

4. Sandals
Women’s Slide with Double G in black matelasse leather
Get these on Gucci
Black Versace Medusa slides
Get these on Neiman Marcus

Because you wear sandals daily for at least three months of the year, it’s perfectly okay to splurge on a pair that won’t break or go out of style quickly.

While Gucci and Versace have very different styles when it comes to clothing and footwear, both brands carry simple, classy sandals that can be dressed up or down. 

Gucci’s Slides with Double G in black matelasse leather can be tossed onto your feet as you run out the door as there are no ties, straps, or clasps. The slides, which come in black or brown, are made from chevron leather and have a textured torchon Double G on the top of each sandal. These cost $750.

Versace also carries a similar style of sandal for women, the La Medusa Flat Slides. Each sandal is crafted from quality calf leather and there’s a gold medusa medallion on the top of each slide.

These sandals feature a square toe, which is extremely trendy right now. A pair of the La Medusa Leather Slides cost $775.

Conclusion On Gucci vs Versace

We fully support investing in clothing, accessories, handbags, or footwear from either brand but if we had to choose, Gucci has our top vote.

While both luxury fashion houses create unique pieces that will withstand the test of time, Gucci’s pieces are made for a younger demographic and super on-trend right now.

Despite being slightly more expensive than Versace, it’s totally worth the extra money. 

However, if your personal style is edgier and you tend to gravitate to bold prints instead of feminine, romantic styles, Versace will have more pieces that you’ll find appealing. 

But either way, you’ll get your money’s worth out of any purchase you make from either Italian fashion house. 

Get More Luxury Fashion Ideas

Louis Vuitton vs Louboutin: What’s the Difference?

Ralph Lauren vs Polo Ralph Lauren: What’s The Difference?

10 Most Beautiful Designer Sunglasses For Small Faces

Browse All Luxury Fashion Posts

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.