Thinking of getting your first Armani piece? If so, here’s a guide on the difference between Armani vs Armani Exchange.
The Armani group is one of the most popular luxury fashion brands in the market, in competition with other famous brand names like Ralph Lauren and Marc Jacobs.
This prestigious Italian fashion house has made a mark on the fashion industry, and while it is iconic and famous, there is still much confusion between the Giorgio Armani brand, Emporio Armani brand and Armani Exchange, which is a sub-label of Armani.
Armani has many different sub-labels under its brand, with the main lines being:
- Giorgio Armani: The most expensive line with sleek and sophisticated designs fit for the office
- Emporio Armani which targets a younger demographic for a more affordable price, and carries both sleek and casual styles similar to Giorgio Armani. (It’s said that Emporio Armani is meant to be a “gateway” for new consumers to get familiar with Giorgio Armani’s designs at a cheaper price.)
- Armani Exchange: Meant for street fashion lovers and offers the most affordable prices.
- Armani Jeans for denim.
- EA7 for activewear.
- Armani Collezioni (formerly known as Giorgio Armani Le Collezioni) which is another one of its diffusion lines with a relatively affordable price tag .
- Armani Junior, which produces luxury wear for babies, toddlers, kids, and teenagers.
In addition to all these fashion lines, Armani also offers beauty products, hotels, home decor, furniture, and more. No wonder that there is so much confusion about the difference between all of these lines!
So what are the important differences between Armani and its sub-label, Armani Exchange? Are these similar in pricing? What’s so different about their respective styles? Let’s get right into it.
The Main Differences Between Armani vs Armani Exchange
1. Target Audience
When the name Armani comes to mind, one will think that it’s a very pricey label. Well… they’re not wrong.
Giorgio Armani is the main brand of luxury clothing, formal wear, and high-quality business wear. Giorgio Armani’s target demographic is wealthy people from “old money” who are in the 35-50 age range, or even older.
Emporio Armani offers similar styles to Giorgio Armani for the wealthy Millennials and Zoomers, but with slightly more casual undertones.
Judging by social media, Emporio Armani is also what you’re thinking of when you think of Armani: It has a whopping 17.6 million followers compared to its luxury counterpart Giorgio Armani’s 2.8 million.
Emporio Armani’s logo is also possibly the most instantly recognizable one of the Armani logos with its signature striped eagle between the two names.
Armani Exchange caters more towards street-style enthusiasts and young adults who want designer clothes without paying too much for them. Most of their clothing caters to modern trends and fast-fashion street style.
This means that Armani Exchange’s aesthetic relies more on trendy pieces and street-style inspired wear compared to Giorgio Armani’s style which is sleek, minimal, and slightly old school.
In terms of price range, Giorgio Armani starts from $400 and goes all the way up to $14,000 (or more) for stunning special occasion gowns.
Emporio Armani‘s prices are slightly lower, but still very high for the average consumer. The prices start at $100 for t-shirts and go typically to $2,000 for outerwear and fancy dresses. If you’re a fan of branded briefs, you can also buy a pack of 3 boxers for $45.
This is in stark contrast to Armani Exchange, where its pieces start as low as $30 and can go up to $300.
Since both Giorgio and Emporio Armani’s pieces are expensive, exclusive, and luxurious, they are only available in specialized designer stores. Armani Exchange is more widely available with over 270 stores in 31 countries.
3. Beauty Products
Last but not least, it’s worth looking at Armani vs Armani Exchange in the beauty industry, or the lack thereof.
Both Giorgio Armani and Emporio Armani’s names are used in conjunction with Armani Beauty products, with Giorgio Armani producing fragrances, skincare and makeup, and Emporio Armani deodorants and fragrances.
As for now, Armani Exchange is only focused on fashion.
While these three labels come from the same brand, they’re actually very different in terms of style and pricing.
Giorgio Armani and Emporio Armani‘s luxury clothing is unrealistically expensive, which means only wealthy people and celebrities can afford to wear them. Giorgio Armani is especially exclusive and not readily available, which is why it also comes with a steep price tag.
If you’re someone who likes modern trends, Armani Exchange clothes are at a more affordable price. Its affordability makes it possible for you to wear these clothes on a daily basis! It’s way more available, with hundreds of stores worldwide.