Welcome to a completely new section on my blog – the money & business side. I know that for my regular readers this might be a bit of a strange addition to my blog – after all, I’m primarily a fashion blogger who occasionally throws in some beauty product reviews and focuses on writing about superficial and girly topics.
However, I’ve always been motivated by money and money is what originally drew me into the blogger and influencer world, so I thought it would only be natural to start sharing my progress with you. After all, I personally mostly read blogs that somehow revolve around the topics of personal finance, not so much fashion.
Other Income Statements
Fashion Blog Income Report June 2018
Why I Want To Publish Income Reports
As I already mentioned, making money is what initially drew me into the blogging world, so for me it only feels natural to start talking about business, money and personal finances on my blog too.
Also, I haven’t come across any other fashion blogger who has published income reports – income reports that you can find online are mostly in the “make money blogging” niche, which is very different to fashion blogging. I think that fashion bloggers are needlessly hush-hush about their income, and I really don’t see why. Personally, I think it’s time to be more transparent and discuss the business side of fashion blogging too.
I know that when I first started out, I was reading blogging income reports day in, day out and always found them really useful. However, as they were always from a different niche, I wasn’t sure if I would be able to reach similar income levels with my own blog. So, if you’re a fellow fashion blogger, I know your struggles.
Another reason why I want to start publishing income reports is to simply keep track of my earnings a little better. It’s nice to be able to see the progress you make month on month, what’s working and what isn’t, and just to reflect back on the month.
Anyhow, enough rambling – let’s get into the income report!
Show Me The Money: How I Made $3300
Fashion Blog Income Report: Amazon Affiliate Earnings
Amazon is currently my top earnings platform and I wanted to include a screenshot of it here – I don’t think there’s much point in including screenshots from all my revenue streams because it would be a bit much to keep up with, but I wanted to include a few just so there’s a level of trust between me and you, who’s reading this report.
Also, seeing my conversion rates and total items sold might be useful for some of you, if you’re looking to compare your analytics with mine!
Update: I took out my RewardStyle screenshot as someone noted to me that it may be against RewardStyle’s terms of service.
Amazon US – $1159
Amazon UK – $181
Rewardstyle – $443
ShopStyle – $34
Share A Sale – $55
Total Affiliate Income – $1872
Instagram – $915 (Read: How To Make Money On Instagram)
Blogging Sponsorships – $400
Total Sponsorship Income – $1315
AdSense (Blog) – $62
AdSense (YouTube) – $20 (for 13k views)
Total Ad Income – $82
Total Income: $3269
Upwork – $163 (Hiring freelancers)
Tailwind – $10
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Tailwind Tribes Powerup – $20
(Tribes are free to use to a certain capacity even if you’re not on Tailwind – give them a try here!)
Hostgator Hosting – $10
Blogging Courses/Ebooks: $17
(There might be other small expenses which I haven’t accounted for in this income report. Also, taxes haven’t been deducted from the earnings yet.)
Total Expenses: $225
Net Earnings: $3044
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Fashion Blog Income Report: Traffic
As you can see, my traffic has been pretty consistent throughout the month, however there is a noticeable dip in traffic in the last few days – I’m not sure what has caused it, and I’m doing my best to figure it out.
Before I get into the specifics about what happened for my traffic in June, I wanted to discuss the history of my blog a little bit.
If you’ve been following me on Instagram before I started focusing on my blog, you would know that I’ve had this blog for quite some time now – 1 year and 6 months to be exact. However, before January 2018, I really didn’t have a specific plan or a goal for my blog. I treated it as an extension to my Instagram, and didn’t put it into focus. Instagram was my main priority.
However, in January 2018 I decided to change my strategy. Instagram was proving to be less and less successful for me, as the algorithm kept making things more and more difficult: I still haven’t recovered from the algorithm update, and my account is still not growing. At all.
So, instead of treating my blog as an extension to my Instagram, I switched up my content to be less about my daily outfits, and more about fashion in general – this way I didn’t need to photograph myself all the time or edit my own pictures.
I also started writing blog posts more like informational articles: no longer was I writing about how my day had been, what I had been up to, etc. And it worked. Big time.
I learned the ins and outs of SEO and started ranking on the first page of Google for the articles that I was writing. And ever since I’ve employed this strategy, my page views have grown between 20%-30% every single month without fail, which feels pretty darn good!
Right now I’m roughly at 43k monthly page views, and about 900 users visit my site every day. This is 20% better than last month!
As of now, 83% of my traffic comes from Google, and about 6% comes from Pinterest.
What Worked In June
Hiring From Upwork
As you may see from my June expenses, I started experimenting with hiring freelancers. In particular, I hired writers to write a few articles on my behalf. Gasp! How could I hire other people to write my articles?!
Well, some of the articles on my site are not personal at all. Actually, most of them aren’t. The articles that I hire writers for include my fashion roundup posts that just include descriptions of products. Quite frankly, the text isn’t even necessary in the articles – I know that most people come to these posts just to get links to the relevant product pages but in the eyes of Google, all blog posts should be at least 1000 words long to be relevant. So, my solution was to hire help.
And boy am I glad that I did! Writers on Upwork work for a very affordable price – you can normally find people to write for $15-$20 per 1000 words, which is really convenient considering that it normally takes me at least a couple of hours to write up a blog post.
Oh, and in case you’re wondering, I always read what the writers write, and only accept posts that follow a similar style to my own writing and opinions. I think this is key when you’re trying to create a strong brand online.
However, this doesn’t mean that I will stop writing, not at all! I will still continue writing on the topics that I find most interesting, or where I feel like my personal opinion brings value. I will just hire a little help here and there when blogging gets a little bit hard to manage.
Focusing On SEO
I continued to focus my efforts on articles that would rank well in Google. To do this, I continued to target keywords that had low competition, but still some search volume. (I use the Keywords everywhere plugin for this!)
Next Steps & Goals
Using Tailwind Tribes To Grow Traffic
As you can see from my expenses, I also started experimenting with Tailwind Tribes. With 1900 sessions per month, my Pinterest traffic is nothing to brag about, but I’m determined to make it work.
So many other bloggers get amazing traffic from Pinterest, so I know that it can happen to me too – I just need to pay more attention to it.
In June, I already made some advances in my Pinterest traffic: compared to May, my Pinterest traffic has already grown by 50%! (I had 1281 sessions from Pinterest & Tribes in May, and 1939 in June.)
This has all come from purchasing the Tribes Powerup option on Tailwind – I purchased the ‘Tribes Max’ powerup option, which allowed me to pin 200 pins per month to an unlimited number of boards. Of course, I joined as many relevant boards as I could, and pinned as much as I could.
However, I was feeling so optimistic about Tailwind Tribes that immediately after I had used up my 200 pins, I upgraded further to ‘Tribes Elite’, which allowed me to pin 400 pins per month. I will keep you updated in next month’s income & traffic report on how things go!
Applying To MediaVine
I don’t currently have that many ads on my blog – as you can see, my ads are only in the sidebar and don’t earn me that much money ($62 to be exact), however I’m finally ready to start putting more ads on my blog.
As you may know, other blogging networks like MediaVine and AdThrive pay a lot more for ads than Google AdSense, so I’m hoping that ads will increase my income a little in the following months!
I’ve read that with my traffic, I could be making an additional $300-$600 per month just from ads, and I’m ready to test out if that’s true! I applied to be apart of MediaVine about a week ago but I haven’t been accepted on the platform yet, so I’m keeping my fingers crossed that everything runs smoothly here on out.
As much as I would love to dedicate more time to YouTube, it doesn’t really seem to be making much sense right now as the income is so low. I’m focusing primarily on my blog, but I will still keep uploading a video once every few weeks on my channel.
I would also like to find a video editor for my videos – keeping my fingers crossed that I can find someone relatively soon!
This month was good in terms of sponsorships – I made about $1300 for 5 sponsorships, which is great. However, campaigns still make about 50% of my income online, which is a daunting figure. I’m gradually working on improving my income from other sources, so that I don’t have to depend on brands to make a living.
Increasing Domain Authority
My Domain Authority at the moment is 25, and I haven’t taken any measures to increase it in the past couple of months. However, I know that brands pay more per sponsored posts the higher your domain authority is, so at some point, I will make an effort to consciously increase my domain authority either by hiring someone or by focusing on it myself.
I might not make the efforts in July, but I will definitely focus more on DA in the next few months.
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Fashion Blog Income Report June 2018