How I Got 5 Million Pageviews On Pinterest With Little Effort
Just last mont I celebrated going semi-viral on Pinterest and reaching 3 million Pinterest views – I felt excited and thrilled to see this kind of growth on my Pinterest profile.
ow, one month later I’m sitting on 5 million Pinterest views and counting. So, how did I achieve this and what’s been the impact of it on my blog? Does reaching 5 million Pinterest view even matter?
To answer that bluntly – no, it doesn’t matter. What matter is how many of those 5 million people actually end up on your blog.
Fortunately for me, those 5 million Pinterest views have translated to over 90,000 monthly pageviews on my blog. Now THAT’s worth something, because I can monetize it.
So, if you’re looking to increase you’re Pinterest pageviews, make sure that they translate to blog pageviews too.
So, How Did I Get 5 Million Pageviews On Pinterest?
(Note: These figures are based on my own results. Have a look at the typical results across all Tailwind members here!)
First and foremost, we have to talk about my content strategy. I switched up my content strategy pretty drastically in the beginning of September. During the summer, I was getting 70% of my traffic from Google, which amounted to 900-1000 daily unique visitors from Google.
However, Google had a major core algorithm update in the beginning of August which hit my site really hard. I’m still not sure why my site was hit, but I lost 50% of my Google traffic and since then I haven’t been able to recover it.
I hired a page speed optimisation specialist in the hopes that he would be able to speed up my site, and I personally went through meticulous steps to try to regain my rankings, but to no avail. What happened instead is that I lost a further 10% of my traffic – right now, it’s sitting at around 400-500 daily visitors from Google.
So, what has this got to do with Pinterest? Well, everything! I saw that my strategy with Google was failing, and it was giving me a lot of stress and anxiety.
Being a full-time blogger and having 50% of your traffic taken away from you for what appeared to be a completely random reason was incredibly stressful. Fortunately, I didn’t lose any of my income that month, but I knew that I had to find another traffic source for my blog.
I had heard that many bloggers had achieved astronomical growth very quickly with Pinterest, so I knew that it would be the best hope for me to quickly regain my traffic.
Creating The Right Content
My strategy with Google had been to create a lot of very niche posts that would target small keywords and get ranked in Google. I was happy if I got 500 monthly page views on a certain post per month, because I was writing dozens of them. Heck, I even paid writers to write them for me some times.
However, because these posts were so niche specific, they hadn’t achieved great popularity on Pinterest, which is completely understandable. I knew that if I wanted to achieve success on Pinterest, I needed to start writing different content. Content, that would resonate with as many people as possible and get shared loads.
So, instead of going after very niche keywords, I started going after very BROAD keywords. Keywords like “Halloween Makeup” and “Fashion Inspiration” and others that were popular both on Pinterest and in my niches.
To get popular on Pinterest, you’re better off targeting keyword that are ALREADY popular on Pinterest. I’m sure that there are some people out there who have managed to grow a decent income and a decent Pinterest profile from some obscure niches, but that isn’t the norm. Stick to topics that are popular on Pinterest, like recipes, parenting, fashion, DIY and beauty.
Find a couple of bloggers that are already succeeding on Pinterest and copy what they are doing. A quick tip here – check Buzzsumo to see what the most shared articles on Pinterest are from your favourite bloggers, and see if you can write your own version of the article and add more value to it.
I consistently use both Buzzsumo as well as Pinterest and Tailwind in order to find out what content is already popular on the platform, and then create my own articles based on that.
Taking The Pinterest Traffic Avalanche Course
Okay, so there were a couple of shortcuts that I took when I grew my Pinterest traffic. First and foremost, I signed up to the Pinterest Traffic Avalanche course, which is created by Alex and Lauren from Create and Co. I had previously taken their Six Figure Blogger signature course, which blew my mind, so I knew their Pinterest course had to be good too.
Before taking this course, I had been frantically searching for any articles related to Pinterest marketing, and it came to the point where I was reading contradicting advice from several different blogs. People were writing about their posting schedules and different tips, and often times it was like comparing apples to oranges.
Furthermore, many of the blogs weren’t being 100% transparent in their strategy: often, they were giving very vague advice and I was left feeling that I had just wasted 10 minutes of my time.
So, instead of diving deeper into articles about Pinterest marketing, I set out to read reviews about different Pinterest courses – I wanted to see if they could provide more value than free blog posts.
The answer is yes – it was great to have a blueprint for success from people who actually drive almost half a million monthly pageviews to their blog from Pinterest. There was no questioning what tactics would work and what wouldn’t – these guys had tried it all and were giving me their best advice.
From 1 Million To 2 Million Pinterest Pageviews…
Gaining traffic on Pinterest was just about following their advice down to a tee. And guess what? It worked. My growth didn’t come over night, but you can see from the graph how it’s beginning to work from Mid-September: this is when I had my first pin go viral, and it made my profile explode from 1 million to 2 million Pinterest pageviews in a matter of 3 days!
After that, I continued to use the tactics in Pinterest Traffic Avalanche, and I also added Tailwind Tribes to my repertoire, which further boosted my Pinterest pageviews to 5.7 million! I will talk more about Tailwind Tribes in the next section.
The most important lessons that I learned from Pinterest Traffic Avalanche were to do with strategy and pin design. The ninja secrets were amazing for coming up with new content and Lauren’s tips on pin design were the reason why my pins originally went viral.
So, should you buy this course? Absolutely. If you’re not yet achieving the results that you want with Pinterest, the Pinterest Traffic Avalanche course is an amazing tool to start with. It doesn’t matter if you’re a beginner or an advanced user of Pinterest – if you’re not happy with your results, there’s probably room for improvement. That being said, if you are on track to smashing your Pinterest goals and think you already know everything about Pinterest, this course will be too basic for you.
The only thing that I didn’t like was that the course didn’t lay out any strategy for Tailwind Tribes, which is why I had to do a lot of work trying to figure out the best ways to use the platform. However, everything worked out well for me, and I ended up boosting my Pinterest pageviews to 5.7 million by using my own strategies. (Note: These figures are based on my own results. Have a look at the typical results across all Tailwind members here!)
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Use Tailwind Tribes To Grow Your Traffic
As I mentioned, Tailwind Tribes has really been my ultimate secret to reaching 5 million monthly Pinterest views. Although the scheduling side of Tailwind is great by itself, I wouldn’t have achieved the explosive growth that I experienced without Tailwind Tribes. (Note: This is based on my own results. Have a look at the typical results across all Tailwind members here!)
Why are Tribes so powerful? Well, they work like Pinterest group boards were meant to work – they have the potential of putting your content in front of millions of people.
When you share a pin to Tailwind Tribes, you need to share at least one other pin from another member in the Tribe. This way, you’re almost always sure that someone will re-pin your content from Tribes to one of their boards, and from there other users will be able to share and interact with your pin too. It has a compounding effect which can be very powerful if done right.
I have a very aggressive strategy with Tailwind Tribes and I am currently using the Unlimited PowerUp package which let’s me be a part of an unlimited number of tribes and post as many pins to my tribes as I want per day. I also use catchy headlines to create curiosity in people, and design beautiful pins in Canva which look professional, so that users are more likely to click over to my blog.
Keyword Your Pins And Boards Properly
Proper Pinterest SEO is a must if you are serious about achieving long-term traffic from Pinterest. Remember, Pinterest is a search engine first and foremost, and not a social media platform. Treat it as such!
You want to make your pins as easily discoverable as possible by using keywords on both your boards and image captions.
Check out my article on Pinterest SEO – How To Rank #1 or simply watch the detailed tutorial below for my best tips!
Use Catchy Headlines To Create Curiosity
This one is a big one. You need to give Pinterest users a reason to click away from your site and head over to yours. Lame headlines just won’t do the trick, and people are more likely to scroll past your images.
My two favourite ways of creating catchy headlines is by 1) creating numbered lists and 2) including “How To” somewhere in the title. Readers love these. Headlines that include lists, such as ” 5 Ways To Explode Your Blog Traffic” are my favourite, because I know that they’ll be a relatively quick read – I can just skim through them and if I don’t like what I see, I can click away.
Also, make sure to add intriguing adjectives into the title that evoke emotion, such as best, incredible, ultimate, mouth-watering, etc. Here’s a list of 300+ more powerful words to use in your titles.
Use Tailwind To Schedule Your Pins
I’m sure that you’ve read this everywhere – you need Tailwind to grow your Pinterest traffic. Well, you don’t necessarily need it, but it makes things a heck of a lot easier. My audience lives mostly in the US, whereas I live in the UK, which means that the peak times for me to post pins to Pinterest would be from 1 am to 5 am. I’m never going stay awake just to manually pin to Pinterest at this time, so I need Tailwind in my life.
My blog traffic also hugely increased after I started implementing my exact Tailwind strategy. I go through my entire Tailwind strategy in Explosive Traffic With Tribes by using the Tailwind Plus Plan and you can get a free month of Tailwind to try for yourself by clicking here
Tailwind let’s you schedule all of your pins in a matter of minutes, which is a huge time saver. It also schedules all of your pins at the optimal times, which makes a huge difference to your Pinterest profile growth.
P.S. Don’t Forget About Design
Of course, you need to create amazing pins that make readers want to click over to your blog too, but I’m sure we all already knew that, right? Canva is my absolute favorite place to create pins, and it’s free too!
The best pins have a ratio of 600:900 (long vertical) and pins with a clearly legible title in the image work best. So, forget about using fancy fonts that are barely readable on your pins. Yes, using them to highlight a word or two is fine, but you should be able to see the most important words in the pin in a matter of a millisecond – that’s how long you have when people are scrolling through their Pinterest feeds.
Better yet, highlight the most important words in a contrasting color to the background to bring it to the forefront of the pin!
But Most Importantly…
There’s one thing that I left unmentioned in my list and that is….*drumroll please* patience.
Patience, patience, patience. It would be impossible to become a successful blogger if you didn’t have enough patience. Granted, it took me only 2 months to go from 1 million Pinterest views/mo to 5 million Pinterest views/mo, but before that it took me almost a year to get to 1 million Pinterest views!
So, if things are taking a bit longer than you wanted them to, remember to be kind to yourself. Work hard and focus on creating content that resonates with your audience, but remember that everything takes time.
Which Of The Techniques Works Best?
There’s no way of saying that one technique is better than the other, because they all work in harmony. However, I have to say that I gained the biggest impact with Tailwind Tribes – they were hands down the main reason why my Pinterest traffic exploded.
I had been following all the other tips that I mentioned here for a loooooong time, so I can be sure when I say that I changed nothing else in my Pinterest strategy when traffic started to really take off for me.
I always thought that I needed more Pinterest followers to gain substantial traffic to my blog – the biggest bloggers out there had hundreds of thousands of Pinterest followers, so no wonder that they were getting hundreds of thousands of visitors to their blogs, right?
However, I quickly realized that with Tailwind Tribes, I didn’t need to gain a huge audience before I was able to put my content in front of a lot of people – with the help of other people spreading your content, it didn’t really matter how small my account was.
If a pin got picked up by a ‘power pinner’ (aka someone who has a lot of influencers and followers on Pinterest), my pin would be successful and attract a lot of views!
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Pinterest IS an amazing tool! Kat Sullivan is AMAZING! I have learned so much from her and she is just a really genuine person!
Hi Jennifer! I couldn’t agree more! 🙂 Love her stuff as well!
I have been struggling with Pinterest. I only get about 20 visits a day and I have implemented many tips and tricks and not much has changed. I am just really looking to get some results and see my traffic grow.
I can completely understand that, I felt the same way when I started with Pinterest. Luckily, it gets better with time! For me, what changed the situation was Tailwind Tribes, which you might want to look into if you haven’t already! 🙂
Let’s hope that these tricks will help me !
Thanks for the tips !
Best of luck! x
Yep, I took the Create and Go courses as well. They are amazing teachers and Tailwind Tribes have been great. How many pins to you pin daily? Pinterest has been rocky for me. When my account had less monthly views I had more traffic to my site. Go figure. By the way, I’ve been starting to drive into Google SEO.
Hi Rebecca! Awesome to hear that Tailwind Tribes are working for you too! 🙂 I’m pinning 30 pins a day and seeing great results with it.
And that’s a shame – if the clicks are low then perhaps you can try targeting different keywords in your pin descriptions? It might be that you’ve optimized your pins for the “wrong audience” that isn’t as interested in your pins?
And that’s great to hear about Google traffic – Pinterest and Google work together, so if your Pinterest traffic goes up, you should see that reflected in your Google traffic too 🙂
Yo, wonderful advice. We’re empowered by your articles here. Hopefully in the near future i’m going to be putting up quality blog pages just like this. Thumbs up!!
I love your content and have found some great tips on your blog to help my blog pick up speed! I was wondering if you had tips on creating a visually appealing collage to round up the products I am recommending for my gift guides? Thanks for all your help already!
Hi Autumn, I’m glad you’ve found my tips useful! 🙂 (I love your name btw!) My top tip would be to use the same color scheme throughout your gift guide pin, so that nothing sticks out like a sore thumb. You don’t have to use just one color, but if you pick colors that compliment each other, the final piece will look much more put together.
I would also encourage you to go on Pinterest and look at what other people have created and what you think looks good to your eyes, and then create something that has a similar vibe in your creation!
I read every single word of this blog post and I’ve leraned a lot.
I started my own blog a few months ago. I was starting doing great with Pinterest but I was so taken into so many other things that I could not be as consistent as I wanted.
Now I’ve lost the traffic I was getting from Pinterest and I need to start it all over again. Hopefully with your tips this time I’ll make it happen.
Hi Jose! That’s a shame to hear. Hopefully your Pinterest account will pick up traffic again soon!
Great post Maria… I’ve signed up for a Tailwind trial off the back of this and gone through the Tribes tutorials. It looks pretty neat from what I’ve seen.
Thanks Paul! Best of luck with your Pinterest marketing.
I have a new pinterest account and I can’t find my pins or website in the Pinterest search. I have keywords and everything. Is this normal? Am I banned?
Hi Peter, this is normal – there’s nothing to worry about! It usually takes some time to see results with Pinterest, and even a bit longer to start ranking for the keywords in search! 🙂
It’s been 5 months since I have opened my Pinterest account but still, I’m not able to get traction to my account.
And I have seen you mention Pinterest Traffic Avalanche can you write a detailed review of this course. It would be helpful.
Hi Mani, 5 months isn’t that long in the overall scheme of things, so don’t give up! 🙂 It can only go up from here. Pinterest can be pretty hard to learn at first, but once you’ve mastered it it’s smooth sailing.
And sure, I’ll consider doing a detailed review about the course!
5 month isn’t that long? How much time do you think it will take till you see something like 1000 page views/month in the blogging niche? 1 year? 6 month? I know it’s hard to tell…is it normal to have just a few page views after some month?
Hi Sarah! That’s really hard to tell – it depends mostly on your Pinterest and Google strategy, as well as the keywords that you go after. For both Google and Pinterest, the going gets easier after 6 months. At least Google has a “sandbox” which penalises new websites. I don’t think there is such a thing for Pinterest, but for sure your popularity on the platform matters, and the more time passes, the more popular your account will become. I hope this helps!
Great tips! Have you changed any of your techniques since Pinterest has gone through some changes recently? I was hitting several million views a month on Pinterest at the beginning of the year, with a few pins going viral (1 million+ views and hundreds of clicks to blog). Now I’m struggling just to get 500 views a day on my blog. Thanks!
Hi Ann, that sounds so frustrating! Personally, I haven’t changed my strategy too much on Pinterest. I still pin old content like I used to, but I make sure to create at least one blog post per week with 3 original pins that I schedule out. One thing that I have changed is that I no longer pin my pins to multiple boards – I stick to one board that is super specific and includes the keywords that I want to rank for on Pinterest! I hope that you’ll be able to get your traffic back!
I really enjoyed reading this post and if you have like a pinterest growth course i would very much like to purchase it…
Great Pinterest tips – thanks; I’ve found tailwind great for scheduling, but no so great for actual website hits… I guess it’s because you’re in the mix with other bloggers. Group boards seem to have more impact. Might have to check out your book.
Canva is great, I love it!
I’ve been on Pinterest for a few months now and getting nothing more than a few k impressions a month. It was only recently I worked on the design element and am yet to touch tailwind tribes properly. As you mentioned, patience is key I guess. I’m making better pins now and would love to see my Pinterest traffic increase. Over time, it may work out for me. Just hope that it does. Great post! Always good learning from those who already know what they are talking about!
Hey, thank you for this informative post. I just getting started with blogging. I’ve got a good monthly impression on Pinterest, though my blog does not related to what I have been pinning. I’m trying to get my pins to get me blog page views. I think tailwind tribe you discussed on the post, would do. Thank you 😊.
I was using Pinterest for over a year as well as Tailwind tribes but my traffic never really took off ever. The most impressions I ever got was 40k a month and that only translated to a few clicks to my blog posts.
Then around September of 2021, my impressions tanked and never came back so I gave up using Pinterest.
Luckily Google was a lifesaver with many thousands of blog views.
I’m just starting with Pinterest again and hoping it will be better this time around!
Thanks for the great tips.