25 Best Alternatives To Victoria’s Secret For Stunning Intimates

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If you’ve stopped being a fan of over-priced intimates and are looking for better alternatives to Victoria’s Secret, we have just the post for you. Consider purchasing your next set of bras and underwear from one of these brands and stores like Victoria’s Secret instead! 

When it comes to shopping for skivvies, many ladies rely on Victoria’s Secret as the American retailer specializes in dainty panties, well-structured bras, feminine lingerie, and comfortable loungewear. However, the brand has faced some backlash over the last couple of years, causing it to decline in popularity.

The iconic clothing and lingerie company was founded in 1977 and is recognized for its annual fashion shows, which starred supermodels donning expensive, lavish angel wings. But after 24 years, the Victoria’s Secret Fashion Show was officially canceled indefinitely. This was a result of some seriously negative press that the company’s marketing chief garnered.

During an interview, the then-marketing chief stated that he believed transgendered models had no place within the fashion show or the company’s marketing campaigns. As we move toward a progressive and more inclusive society, the general public was angered by these remarks and many boycotted the brand. 

Furthering the bad press, the CEO of Victoria’s Secret’s longtime friendship with the infamous Jeffrey Epstein was also brought to light. 

Since these events have occurred, the brand has tried desperately to rebrand and leave its negative reputation behind. This means straying away from fostering unrealistic beauty standards and creating products suitable for people of all shapes and sizes. 

If this has scared you away from supporting Victoria’s Secret, check out these 25 undergarment stores that carry similar pieces. 

The Best Alternatives To Victoria’s Secret

1. ThirdLove

Nude beige ThirdLove 24/7® Classic T-Shirt Bra
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ThirdLove boasts a collection of underwear and bras for everybody. If you’re on the bustier side, Third Love is a great place to look for bras that’ll make you feel comfortable and sexy.

This alternative to Victoria’s Secret carries 78 different bra sizes, ranging from AA to I, and band sizes from 30 to 48. When it comes to bra sizes, its options far exceed those of Victoria’s Secret.

Third Love also has an active and loungewear collection. Shoppers will also find special “kits” on its website, which are curated packages of several underwear and bras that can be purchased together for a lower price.

Along with underwire bras, Third Love also has t-shirt bras, bralettes, unlined bras, racerback bras, and more. 

2. Bluebella

White Bluebella Isadora Embroidered Mesh Underwire Bra
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Bluebella is a British company that’s been around for almost two decades, which can be attributed to its wonderful selection of modern lingerie, bras, and undies. This brand like Victoria’s Secret carries all of the hottest lingerie trends like bright colors, strappy black styles, delicate lace, and applique.

If you’re looking for a lingerie set that will make you feel insanely confident, Bluebella has oodles of options for you. Compared to Victoria’s Secret, Bluebella doesn’t carry quite as many comfortable essentials and basics: they are more famous for their racy designs.

Everything found on Bluebella’s website is intricately constructed out of high-quality materials. You wouldn’t want to wear any of its fancy undies to the gym under your workout leggings, that’s for sure. 

In addition to having their own website, their designs are also widely sold on Nordstrom and Revolve.

3. Aerie

Black Aerie Superchill Seamless Ruched Bra Top
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Aerie is American Eagle’s sister brand that focuses on creating comfortable bras, panties, and loungewear pieces for real bodies. When it comes to style, Aerie is quite similar to PINK by Victoria’s Secret.

Both brands are perfect for teenagers and young women who are looking for more basic styles. Aerie is also known for its range of sportswear, which looks incredible and is super functional too!

In terms of pricing, the undies and bras sold by Aerie are much more affordable than those sold by Victoria’s
Secret, which means your money will most definitely go further. 

4. Intimissimi

Dusty pink satin sleepwear
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You can probably guess from its name but Intimissimi is an Italian alternative to Victoria’s Secret that specializes in lingerie, knickers, bras, briefs, and PJs for men and women. Its webshop is filled with lace babydolls, silk slips and robes, lace bodysuits, and shapewear.

The brand uses high-quality cotton, lace, and microfibre to create stunning pieces that aren’t over-the-top. Intimissimi’s style tends to lean toward neutral colors so if it’s bright-colored lingerie you seek, Victoria’s Secret is likely the better option. 

5. Adore Me

Cute black lingerie from brands like Victoria's Secret: Adore Me
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Adore Me is a women’s underwear brand like Victoria’s Secret, based in New York City. In addition to bras and panties, Adore Me also offers activewear, sleepwear, loungewear, and bathing suits.

The online retailer carries several collections by popular brands like Period panties by Joyja, Shaping underwear by Nueskin, Maternity by Belabumbum, Cooling Basics by Coolibrium, Beauty by Prestige, Sweatshirts by ReApparel, and Teens by Earth Republic.

Unlike Victoria’s Secret, Adore Me is a subscription-based lingerie boutique. 

6. Natori

Grey Natori Feathers Hipster Briefs
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Natori is just like Victoria’s Secret in its stunning selection of underwear, available in a wide range of sizes.

The founder, Josie Cruz Natori, has drawn upon her diverse background and upbringing to create unique and beautiful lingerie, underwear, clothing, accessories, jewelry, and homeware too!

The bra and lingerie sizes range from A cup to DDD while underwear is available in XS to XL so this brand will fit a wide range of body types. Delicate lace, sheer fabrics, and fun, bright colors are themes that you will see throughout Natori lingerie for a striking look and comfortable feel.

7. Bare Necessities

Deep purple bra and panties from the best alternatives to Victoria's Secret: Bare Necessities
Get this at Bare Necessities

Bare Necessities is an American loungewear, swim, and lingerie retailer. Unlike Victoria’s Secret, Bare Necessities is online-only and claims to be its largest competitor. Its website is a one-stop shop for bras, panties, and sexy lingerie styles.

Bare Necessities’ signature Bra Finder ensures that ladies can find a size and style that fits them perfectly. The lingerie retailer also has an amazing selection of bras and undies for plus-sized women. 

8. Fleur Du Mal

White Fleur Du Mal Frankie Lace Bodysuit
Get this at Revolve

Fleur du Mal, founded in 2012, is a lingerie brand similar to Victoria’s Secret that sells at well-known retailers such as Revolve and Net-a-porter.

Instead of creating uncomfortable lingerie that is almost too fancy, Fleur Du Mal focuses on making pieces that can be worn every day. In addition to selling silky slips and satin lingerie sets, Fleur Du Mal also carries loungewear and bathing suits.

For those tying the knot soon, check out Fleur Du Mal’s Bridal collection. The lingerie brand is slightly more expensive than Victoria’s Secret but we promise that it’s amazing quality. 

9. Tezenis

Brown and pink Tezenis Vented Satin and Lace Slip
Via Tezenis

Unlike Victoria’s Secret, Tezenis has collections for men as well as women. The innovative underwear and clothing brand carries tons of practical bras and undies that can be comfortably worn to the office or the gym.

Tezenis also carries a wide selection of cotton basics covered in playful prints. We love the simple silhouettes available from Tezenis, with lots of fun prints and vibrant colors on offer too!

10. Hunkemoller

White Hunkemoller Daisy Lace Underwire Bra
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Hunkemoller is a Dutch brand with a similar vibe to Victoria’s Secret, with products mainly available in Europe. This means you’ll need to plan a sophisticated European vacation to go shopping at this retailer. Who doesn’t love a good excuse for a holiday?

Hunkemoller specializes in lingerie and undergarments created from bright-colored fabrics, lace, faux leather, and satin. In terms of style, Hunkemoller is extremely similar to Victoria’s Secret. Plus, the trendy lingerie retailer often has sitewide sales and discounts, just like Victoria’s Secret. 


Striped undergarments from LIVELY
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LIVELY is greatly focused on making women feel confident and ready to take on the world. Whether that’s juggling full-time work and being a mom or tackling difficult college courses while having a flourishing social life.

The brand’s bras and undies blur the aesthetic lines of lingerie, swim, and active. Each piece is fashionable, comfortable, and will make you feel sexy as hell. Like Victoria’s Secret, LIVELY often has bundle offers so you can shop and save at the same time. 

12. Chantelle

Best Stores Like Victoria's Secret: Chantelle
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Chantelle is a French lingerie company that was once a pioneer in manufacturing elastic knits. It carries high-quality bras and bralettes, sophisticated bra and undie sets, and essentials. Chantelle prides itself by offering bras from cup sizes A to I.

For those who love romantic lace and hyper-feminine pieces, Chantelle has exactly what you need. In terms of price point, Chantelle’s styles are leaning more toward the expensive side compared to brands like Adore Me, Pretty Little Thing, and Aerie.

But that’s okay, you deserve it!

13. Thistle & Spire

Caramel Thistle and Spire Dryad Bikini Panties
Get this at Revolve

Thistle & Spire is a very inclusive lingerie brand that carries French-inspired bras and panties for every body type.

In addition to its sassy undergarments, Thistle & Spire also sells bodysuits, sleepwear, and sexy lingerie sets. Each piece on its website is like a tiny piece of artwork, which justifies its price point that is slightly higher than Victoria’s Secrets.

14. Skims

Dark brown nude Fits Everybody Scoop Neck Bralette
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Skims has quickly become one of the top brands for underwear, loungewear, and lingerie, especially if you are looking for a wide range of sizes and colors.

Skims, launched by Kim Kardashian in 2019, has focussed on the comfiest and softest fabrics, and inclusive sizes and colors that will suit anyone and everyone!

The selection of bras is particularly irresistible since they are designed to be breathable, comfortable, and move with your body, making them the bra everyone needs in their life! There are also lots of bralettes, underwear, dresses, bodysuits, t-shirts, and shorts available – the ideal loungewear!

15. Lounge

Pink Lounge Kaia Intimates Set
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Lounge underwear and lingerie are designed to be incredibly comfortable and sexy at the same time, helping to empower and give confidence to women.

Founders Mel and Dan started this brand in 2015 with their triangle set which was an instant hit. The brand soon expanded into more underwear sets and Lounge Apparel, which includes t-shirts, joggers, hoodies, and sleepwear.

If you love the comfy pieces from Victoria’s Secret, then Lounge is the perfect brand for you with lots of super cute prints to choose from – plus the brand recently collaborated with TikToker Spencer Barbosa in a range of colorful and playful lingerie sets.

16. Simone Perele

Teal Simone Perele 'Caresse' Lace Boyshorts
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Simone Perele is a historic lingerie brand, that was first founded in 1948 by Madame Simone Perele and started as a corset maker.

Madame Simone aimed to create corsets that looked stunning but were comfortable for women to wear too, over the years, this brand has expanded greatly and there is a wide range of gorgeous lingerie on offer, with beautiful fabrics, bright colors, and flattering silhouettes.

The bra sizes range from A to H, making this brand an inclusive option. Simone Perele underwear is a little more expensive than Victoria’s Secret, but it is totally worth it for the stunning designs!

17. For Love and Lemons

White, yellow, and green For Love and Lemons Daisy Blossom Slip
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The American lingerie brand, For Love and Lemons, was founded by two childhood friends in Los Angeles and quickly the brand’s feminine designs were a success!

The 100% women-led team creates beautiful underwear and lingerie, all of which are crafted in socially responsible factories with sustainable fabrics – the perfect lingerie you need in your life!

The brand is best known for its underwear and lingerie with delicate prints, luxe fabrics, and dainty appliques, but there are also dresses, knitwear, swimwear, shoes, and accessories available too, all with the same feminine and luxurious brand aesthetic.

18. Cosabella

Blue Cosabella Never Say Never Racie Racerback Bralette
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Cosabella was founded in 1983 with the desire to create underwear for women that made them feel confident in their own skin, combining functionality with beauty to produce pieces that every woman should have in their wardrobe.

The gorgeous designs celebrate individuality and are super inclusive too so every woman can enjoy Cosabella underwear.

For example, this Never Say Never Racie Racerback Bralette comes in Petite, Extended, Curvy, Ultra, and Super, plus it’s available in lots of different colors to suit any personal style. There is also swimwear, sleepwear, and loungewear available too!

19. Savage x Fenty

Black Savage x Fenty Free Spirit Floral Embroidery High Leg Bikini
Get this at Savage x Fenty

Savage x Fenty is a lingerie brand by one of our very favorite ladies (and role models) on this planet: Rihanna. Through her brand, Rihanna emphasizes inclusivity and confidence. Within the lingerie collection, there are pieces for people of all genders, ages, backgrounds, and body types.

Savage x Fenty marketing campaigns feature models with real bodies. This alternative to Victoria’s Secret carries bras, bralettes, sleepwear, loungewear, and panties in all sorts of styles like cheeky, thong, and Brazilian. It also has a collection for men, which includes boxer briefs, jockstraps, briefs, and sleepwear. 

20. Frederick’s Of Hollywood

We love a company with a fancy name like Frederick’s of Hollywood. This American lingerie brand once had stores within shopping malls but shifted to an online-only store after encountering some money troubles in 2015.

Frederick’s of Hollywood carries a selection of innovative and irresistible lingerie styles like bodystockings, babydolls, chemises, teddys, and corsets.

When it comes to sizing, Frederick’s of Hollywood has an impressive selection that includes plus sizes. You can also snag tons of chic bras and cute panties from its website. 

21. Skarlett Blue

Nude and grey Skarlett Blue Entice Thong
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The New York City-based brand, Skarlett Blue, creates bras and panties that you really need in your life! There are lots of incredible pieces from Skarlett Blue, with delicate lace, fun colors, and feminine designs, that put quality, fit, and comfort at the center.

The sizes range from US 30 to 40 and cup sizes A to H so everyone can feel confident and sexy in their lingerie. The lace and cotton used to make this underwear has been expertly sourced to ensure the highest quality, making the lingerie totally irresistible!

22. Love Vera

Purple Love Vera Strappy Cutout Bra
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Love Vera is focused on representation and inclusivity, closing the opportunity for black women in fashion.

The brand hires black talent from a wide range of backgrounds to increase representation in the fashion and lingerie industry, as well as draw attention to the community aspect of the brand to put women at the center.

The lingerie itself is just stunning, with vibrant colors, floral lace, mesh details, and flattering silhouettes that are designed to empower women in their own skin. Love Vera has a similar price range to Victoria’s Secret, making it a wonderful alternative.

23. Nubian Skin

Nude caramel Nubian Skin Naked stretch-jersey soft-cup bra
Get this on Net-A-Porter

Nubian Skin is a luxury underwear brand that offers options for both men and women. The brand describes itself as designing ‘nude underwear and hosiery for the melanin blessed’ and has been creating beautiful and functional pieces since its founding in 2014.

The brand is split into a range of collections, from comfortable naked and cotton collections to feminine and sexy Jaiye and Rafat collections with feature lace and embroidered details so there really is something for everyone!

We love that there is a men’s range too, with the same high-quality fabrics and practical designs that will make Nubian Skin underwear a staple in any wardrobe.

24. Etam

Pink Etam Amaryllis Embroidered Underwire Balconette Bra
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Etam offers a wide range of underwear, lingerie, swimwear, sportswear, and clothing that combines striking designs, functionality, and sustainability to produce pieces that you will just adore and protects the planet too.

This brand started the We Care program that focuses on creating transparency in the production of their underwear and clothing, reducing the impact on the environment all while supporting women.

There are lots of different bras and panties on offer that cater to all women, including DD+ bras, post-mastectomy bras, period underwear, invisible bras and panties, and shapewear too!

25. Journelle

Black Journelle Allegra Balconette Bra
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Journelle is a fantastic site that offers bras, underwear, loungewear, and accessories from their own brand as well as a range of different designers so customers have lots of gorgeous pieces to choose from.

The brand is run by women who have put lots of time and attention into sourcing fabrics, fit-testing underwear, and creating fashionable designs to create lingerie and underwear that is totally irresistible.

The range of diverse brands and designers available on Journelle means you can find feminine underwear, sexy lingerie, and everyday bras all in one place!

We hope you found this list of the best alternatives to Victoria’s Secret helpful! If you’re looking for more fashion inspiration, check the posts down below.

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