T3 Cura Hair Dryer Review: How Does It Compare To Dyson?

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If you’re wondering whether to opt for T3 or Dyson’s best-selling Supersonic hair dryer, you’ve come to the right place. Below, you’ll find a full product review of the T3 Cura hair dryer, with a detailed comparison to Dyson’s Supersonic.

You have no doubt heard of the incredible Dyson Supersonic hair dryer, which is widely regarded as the best blow dryer in the world, and while that may be true, it’s also among the most expensive ones at $429. While it has multiple five-star reviews and raving fans, is it actually worth the money? In today’s post, we’re going to do a detailed review of the T3 Cura Hair Dryer and compare it to Dyson’s best seller to help you choose which one to opt for.

T3 Cura Hair Dryer Review

T3 Cura hair dryer in white and gold


T3 hair care is a competing brand of Dyson’s, and has established itself on the market as a premium beauty tool supplier. The brands’ tools range from curling irons to flat irons and hair dryers. One of their most popular products is the Cura hairdryer model, which retails for around $285. However, they also offer more affordable options, such as the Airluxe Dryer.

What separates T3 Cura from competing brands is that its hair dryers are loaded with negative ions, which help hair dry faster and leave it softer for longer. In fact, T3 promises up to 75% faster drying time than regular hair dryers.

A brand representative for T3 even told me that using its products is healthier for your hair than actually leaving it to air dry. While I’m skeptical about that statement, it certainly shows that the product has been designed with minimal heat damage in mind.

Now that you know all the claims that the brand has given, let’s get into the actual T3 Cura review: Does it work, and is it worth the money?

1. Appearance
T3 Cura hair dryer review

First of all, let’s start with the way that it looks: just wow. While appearances have nothing to do with the performance of a product, I consider it very important when purchasing new gadgets.

T3’s Cura is hands down the most beautiful hair dryer that I’ve ever seen. As you can see from the pictures, the sleek design of the hair dryer is very feminine, elegant, and (dare I say) Instagrammable. I have a big appreciation for rose gold details, and that combined with a white exterior is absolute perfection.

If you prefer darker colors, the Cura also comes in black and gold.

2. Settings
White T3 Cura blow dryer


There are three different heat settings and two different speed settings on the T3 Cura that allow you to customize your hair drying experience.

These settings are made to complement different hair textures and varying needs that you may have. For example, if you are looking to blow dry your hair with a brush, the hottest setting may be the best choice to go with, whereas if you just want your hair dried as quickly as possible, the cold setting will be best to maintain the health of your hair.

There is also a lock-in cool air button, which allows you to blast your hair with the coolest air possible while also making sure that the dry time is optimal.

3. Drying Time & Results

Personally, I don’t use hair dryers on a daily basis and only reach out to them if I’m going out immediately after taking a shower. This is mostly because I like to wash my hair in the evening, and I don’t mind waiting for a couple of hours until it dries if I have nowhere to go.

However, if I am traveling or if I’m in a hurry, I always need a hair dryer. With this said, I used the Luxe hair dryer a few months before writing this T3 Cura review and I can’t stress enough how much I love it.

My previous hair dryer was a cheap hair dryer ($50) from Babyliss and for some reason whenever I dried my hair with it, my hair would always get caught up in the airways and I would either have to rip it away or cut it away. Those were some painful, sad times.

Not only is my current Cura hair dryer much gentler on my hair, but it’s also a lot faster. I have straight, long hair that comes down to my chest, and although it’s not very thick, it’s not the finest hair type either. With the Cura dryer, it takes me about 15-20 minutes to fully dry and style my hair, and that’s amazingly fast for me.

The ionair technology also makes my hair a lot smoother and shinier, especially when compared with the hair dryer that I used before.

One thing that I would like to point out though is that this hair dryer isn’t a quiet hair dryer. This is not a problem for me personally, but if it is something that you look for in a hair dryer, maybe this isn’t the one for you.

So, would I recommend it? Definitely! Is it worth the money – yes, I think it is.

T3 Hair Dryer VS Dyson

Now, I know that a lot of you might be thinking about how the T3 Cura compares to the Dyson Supersonic. To be quite frank, they are both amazing hair dryers in their own right, but there are a couple of differentiating features about both appliances.

I have had the chance to try out the Dyson Supersonic hair dryer multiple times both at a friend’s place as well as at the gym, and I wanted to give you a short comparison of the products based on my personal experiences.

1. Price

Now is a good time to point out that T3’s hair dryer comes in two different variations: Cura and Cura Luxe. The only difference between the two is the number of attachments, and the number of heat settings you can choose from.

T3 also has multiple other hairdryers that use the same ion-infused airflow technology, such as the T3 Airluxe and T3 Afar, which is a foldable, compact design that is especially great for traveling.

The T3 Cura retails for $200 and the Cura Luxe for $285, whereas, the Dyson retails for $429. While all three are premium products, the Dyson is definitely more expensive.

2. Attachments

The T3 Cura hair dryer comes with a single general nozzle, whereas the Cura Luxe comes with two nozzles: one for overall hairstyling and one for precise styling, like increasing volume at the roots. A diffuser is not included but can be bought for $30.

The Dyson comes with a whopping 5 attachments: the gentle air attachment for fine hair, the styling concentrator nozzle for precision styling, the smoothing nozzle for an extra sleek finish, the flyaway attachment to lift longer hair and hide flyaways, the diffuser for wavy and curly hair, and the wide tooth comb for curly or coily hair.  This is where Dyson really shines and demonstrates why it’s worth the extra cost, especially if you have curly or coily hair.

The special edition Dyson Supersonic also comes with a compact case for easy storage.

3. Performance

Both the Dyson and the T3 hair dryers are extremely fast hair dryers. Dyson uses the same airflow technology that it does in its vacuum cleaners, which allows the nozzle to distribute air across a wide surface, thus resulting in less heat damage and a quicker drying time. In addition to all this, it also harnesses the power of negative ions.

In contrast to this, the T3 technology only relies on ionic technology to increase the smoothness of the hair and provide a faster drying time.

The Dyson has 3 different speed settings and 4 different heat settings – a level up from the T3 Cura. However, the Cura Luxe hair dryer has 5 heat settings and 2-speed settings.

4. Loudness

The Dyson, hands down. Dyson’s Supersonic hair dryer uses the same airflow principles as Dyson’s other products like the desk fan. It also has a miniaturized air pump in the handle, which allows the hairdryer to dry hair much more quieter than any other hairdryer on the market.

5. Which Is More Travel Friendly?

Again, my vote would have to go for the Dyson. Not only is it extremely lightweight, but it’s also very small compared to traditional hairdryers.

Dyson hair dryer’s appearance may a little bit strange, but it’s what makes it so great for traveling. Also, Dyson products come equipped with a carrying pouch, so it’s clear to see that the product was designed with the traveler in mind.

So, Which is Better, Dyson Or T3?

Overall,  I would argue that both hair dryers perform equally well and that performance shouldn’t be what you need to consider when you’re buying one or the other. Instead, what you should consider are the price point, the attachments (especially if you have curly or wavy hair), the loudness of the hair dryer, the weight and size of it (if you travel often), and to some extent, the appearance.

So, if the price tag is not an issue, I would definitely recommend the Dyson Supersonic. However, if you are looking for a powerful blow dryer that does an equally good job, but lacks the extra features such as the low noise level and extra attachments, go for one of T3’s ionic hair dryers.

It’s worth noting that T3 Cura and T3 Cura Luxe have been discontinued, but the brand’s new Aireluxe model is very similar with even better specs. For instance, it comes with 2 different attachments (a drying concentrator and a styling concentrator) –a diffuser and comb can be bought separately– 5 heat settings for all hair types and textures, 3-speed settings, a lock-in cool shot button and a volume boost switch.

It’s worth noting that while I do think the Dyson Supersonic would be the better option for many people, especially if you have curly, coily, wavy or frizzy hair, I have been very happy with my T3 hair dryer, and I’m not looking to switch any time soon. It’s miles better than my old Babyliss hairdryer! So, if you’re like me and have straight hair that’s quite easy to manage, the T3 is an excellent choice.

We hope you enjoyed this review of the T3 Cura vs Dyson Supersonic hair dryers! For more beauty ideas, check out the posts below.

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