Moynat Vs Goyard: Which French Handbag Brand Is Better?

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French luxury brands, Moynat and Goyard, are known for their high-quality handbags, but what’s the difference between these brands? This Moynat vs Goyard article will tell you everything you need to know.

Moynat is one of the oldest Parisian trunk makers in history, creating travel goods since 1849, before expanding into handbags and smaller leather goods. Moynat has a sleek minimalist style, and all pieces are made with the highest quality materials.

Just like Moynat, Goyard is a French brand that began as a trunk maker in 1853 in Paris before the brand added stylish handbags to its catalog. All Goyard pieces are decorated with the iconic Goyardine pattern, making their bags instantly recognizable.

As you can see, these two brands have many similarities, but if you delve a little deeper, there are significant differences between Moynat and Goyard that will help you to decide which fashion house is right for you.

This article will take a look at the history of each brand, the differences between Moynat and Goyard, and some of the top bags from these brands before coming to a conclusion on Moynat vs Goyard. Keep reading to find out which brand is right for you!

Moynat vs Goyard

The history of Moynat

The trunk maker, Maison Moynat, was founded in 1849 when Octavie and Francois Coulembier opened their first studio in Paris. They soon collaborated with Pauline Moynat, a travel goods specialist, and opened their first store on avenue de l’Opéra.

Moynat was innovative, constantly trying to improve their trunks and luggage, first working on a waterproof material to cover their trunks before designing a new system of lightweight trunks in the early 1900s.

In 1905, the brand bought illustrator Henri Rapin into the company as the creative director. Rapin designed the brand’s logo and monogram, and provided the illustrations for the product catalogs. Henri Rapin was a key figure in creating the Moynat design that we know and love today.

The first Moynat store in Paris closed its doors in 1976 and was not revived until the 2000s. The LVMH CEO Bernard Arnault bought the Moynat brand in 2010 and began the revival of the brand. Flagship stores began to open all over the world from 2011 onwards, including new stores in Paris, London, New York, Tokyo, and Singapore.

The brand now combines its long, decorated history with modern marketing to create an incredible brand well known for exceptional craftsmanship and fabulous bags.

The history of Goyard

Goyard is another historic French brand; however, Goyard went through many iterations before it became the Goyard brand that we know today. The company was originally named Maison Martin in 1792 and was a trunk maker popular with the French aristocracy.

Maison Marin hired a young François Goyard as an apprentice, training him before he then took over the brand in 1852 and changed the name to Maison Goyard. The brand remained as a trunk and luggage maker until the 1890s, when Francois Goyard’s son, Edmond Goyard, took over and expanded the range of products available.

The brand remained in the Goyard family until 1998, when Jean-Michel Signoles bought the company and turned it into the internationally renowned luxury brand it is today. Signoles was a key figure in reviving Goyard’s heritage and artisanal craftsmanship and began to open new workshops across France.

This has caused Goyard to become a brand name associated with luxury, exclusivity, and sophistication. Exclusivity is pushed to the next level as Goyard does not advertise in the traditional ways, and they have no online sales presence. This means that to buy a Goyard bag, you have to visit a Goyard store, which are only in select locations across Europe, North America, China, Korea, and Japan.

Differences between Moynat Vs Goyard

There are several significant differences between Moynat and Goyard that you should be aware of in order to make a decision about which brand is right for you.

1. Price range

Let’s start with the price range – both brands have a pretty limited range of bags as they focus on the materials and craftsmanship to ensure all goods in their collection are made to the highest standard.

Moynat bags range from $240 to $5,900, depending on the size and material, while Goyard bags are available for between $700 and $3,550. This shows how both brands have a similar price point, but there are a few more expensive options available from Moynat.

2. Materials

The materials used between these two brands differ as well. Moynat makes use of taurillon leather, calf leather, and canvas to create their bags – this means there is a range of finishes available, so you can pick the option that best suits you.

Almost all Goyard bags are made from coated canvas and then trimmed with Clamecy cowhide leather. There is a wide range of special colors and classic colors available, but all bags feature the same Goyardine print.

3. Exclusivity

There are also significant differences in the way in which you can get hold of these bags. It’s pretty simple to get your hands on a Moynat bag – you can purchase them through the Moynat website or through online retailers such as 24s.

Goyard, on the other hand, has a limited online presence and does not sell its bags online, or through its own site, or through most department stores (with this said, they do have a presence in a select number of department stores in the US, such as the Bergdorf Goodman on 5th Avenue in NYC).

The prices of Goyard bags are not even available on their website. So, in order to buy a Goyard bag, you have to visit one of the 22 Goyard stores around the world. This makes Goyard bags much more exclusive as they are much more difficult to get hold of and subsequently are a luxury status symbol.

best selling bags from moynat Vs Goyard

There are lots of incredible bags available from Moynat and Goyard, so we have picked a few of the best-selling bags to narrow down the choice. Whether you are looking for a spacious tote or a compact crossbody bag, you are bound to find something you love from these brands.

1. tote bags
Black and tan Moynat Oh! Tote
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Green Goyard Goyardine Saint Louis Tote bag
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Both Moynat and Goyard have some stunning totes available, just like this Moynat Oh! Tote bag. This handy bag has a timeless silhouette and has been crafted from canvas 1920, which has been decorated with the Moynat monogram for a chic finish.

The front of the bag also features a white Moynat logo and a red, white, and blue strap to reference the brand’s French history. This bag is trimmed with cow leather and features leather shoulder straps.

The Goyard Saint Louis tote is one of the most famous tote bags out there, up there with the iconic Louis Vuitton Neverfull tote.

The Goyard St. Louis is again made from coated canvas decorated with the Goyardine pattern and is available in a range of colors – such as this stunning green color. The tote is fitted with a leather shoulder strap and comes with a handy removable pouch to hold any small items so they don’t get lots at the bottom of your bag!

2. Crossbody bags
Black Moynat Flori PM bag
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Black and tan Goyard Goyardine Belvedere II MM Messenger Bag
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The Moynat Flori bag has an irresistible sleek and timeless design! This crossbody bag is made from smooth calfskin leather which has a luxurious glossy sheen and is then embellished with gleaming gold hardware for a glamorous finish.

The curved silhouette gives this bag a sophisticated feel, while the top handle and detachable crossbody strap ensure this bag is super versatile. The press lock opens to reveal an interior fitted with a zip pocket and patch pocket to help you stay organized.

All Goyard bags had a minimalist aesthetic, while visual interest is added in the intricate Goyardine pattern – the Belvedere II Messenger Bag is the perfect example of this.

The Belvedere has a simple silhouette and is then crafted from coated canvas for a durable finish, and trimmed with tan leather. The long crossbody strap is adjustable, while the crossover flap opens to reveal a spacious interior fitted with patch pockets.

3. Top handle bags
Taupe Moynat Réjane BB bag
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Black Goyard Goyardine Mini Saigon
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Top handle bags are so chic and elegant, just like the Moynat Réjane bag. This beautiful bag is crafted from taurillon leather for a stunning, textured finish, and then embellished with sparkling champagne gold hardware, which forms the lock on the front of the bag.

The press lock allows easy access to the roomy interior which is fitted with a patch pocket. The bag also comes with a detachable shoulder strap for ultimate versatility.

The Goyard Mini Saigon bag is a must-have in any luxury bag collection because of the use of unusual materials and stunning silhouette. This bag is again made from coated canvas and trimmed with black leather, but is this time fitted with a carved wooden top handle – so gorgeous!

This top handle bag also comes with a removable and adjustable shoulder strap so you can style the bag in different ways. The front flap opens to a compact interior fitted with a patch pocket.

4. shoulder bags
Navy blue Moynat Baluchon BB bag
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Black Goyard Goyardine Rouette PM Bag
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We love the unique silhouette and versatility of the Moynat Baluchon bag. This bucket bag-like shoulder bag is crafted from navy blue taurillon leather and finished with gleaming golg hardware. This bag comes with a detachable top handle and shoulder strap so you can adapt the bag.

A Moynat logo sits front and center on the bag, while the open top secures a magnetic snap closure. The interior of the bag is spacious and will fit all your everyday essentials.

This Goyard Rouette shoulder bag is super stylish and has plenty of space for everything you could need during a busy day out. This bag is crafted from the classic Goyard coated canvas which is decorated with the famous Goyardine pattern.

The Rouette is finished with a black leather trim and shoulder straps. A front flap acts as a closure on the top of the bag, which allows easy access to the lined interior, fitted with a handy slip pocket!


Although the history of these brands is pretty similar, once you go a little deeper, you can see that there are key differences between Moynat and Goyard that will help you to decide which brand is right for you.

If you love a leather bag from an LVMH brand, then Moynat is a great option for you. They have many timeless, sophisticated bags that you are bound to love.

However, if you are looking for a bag that is a little more durable and has the status of a must-have luxury bag, then Goyard is the brand for you. Since all their bag is decorated with the Goyardine print, they are instantly recognizable as a luxury item, and the coated canvas means they are perfect for everyday use.

We hope you found this article analyzing Moynat vs Goyard helpful! For more luxury fashion content, check out the links below.

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