Moschino Vs Love Moschino: What’s The Difference?

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The Moschino and Love Moschino brands are well known for their quirky style, but what’s the difference between these brands? This Moschino vs Love Moschino article will give you all the details you need to know!

The Italian fashion brand, Moschino, was founded in 1983 and has since become a top luxury fashion house, famed for its bold, unusual, and unique ready-to-wear collections, handbags, and accessories.

Moschino campaign photo with red heart-shaped bag
©Launchmetrics Spotlight

You may have also seen striking handbags and shoes with the Love Moschino logo on them and wondered what the difference is between these labels and the Moschino brand. That’s where we come in to help!

This Moschino vs Love Moschino article will give you all the important information you need to know about each of these brands to help you work out which one is best for you. We’ll consider the history, and the key differences between Moschino and Love Moschino, and we’ll take a look at some of the best-selling bags from each brand before coming to a conclusion to help you choose the right brand!

Moschino vs Love Moschino

The History of Moschino

The iconic Italian fashion house, Moschino was founded in 1983 by Italian fashion designer Franco Moschino in Milan.

From the very beginning, Moschino’s designs were eccentric and eclectic and the collections soon became known for their criticisms of the fashion industry and the social awareness campaigns that were displayed through adverts and catwalk shows.

Moschino shows were like theatre and you never knew what was going to come out onto the catwalk; Franco Moschino once left tomatoes and flowers next to the chairs of the fashion editors so they could voice their opinion! In 1994, Rossella Jardini became the creative director of Moschino – she was a close friend and collaborator of Franco Moschino and so continued the unique aesthetic of this high-fashion brand.

After almost 20 years, Jardini stepped down and American designer Jeremy Scott took over as creative director and continued with the tradition of theatre-like catwalk shows and vibrant fashion collections. In 2023, Jeremy Scott stepped down from his role and Moschino is yet to announce another creative director.

The Origins of Love Moschino

Love Moschino is one of the diffusion lines from the main Moschino brand founded in 2008, with the first collection released in Moschino stores in time for the fall/winter 2008 season. This label offers more affordable pieces than the main line but with a similarly bold and over-the-top aesthetic.

There are more sub-brands under the Moschino name, including Boutique Moschino and Moschino Jeans, which can sometimes be styled as Mo5ch1no Jeans.

Originally Moschino Jeans was renamed Love Moschino, but there are still Moschino Jeans pieces available on the brand’s website and through department stores such as Neiman Marcus. You can find Love Moschino pieces on the Moschino website and in Moschino boutiques all over the world.

Differences between Moschino and Love Moschino

There are lots of important differences between Moschino and Love Moschino that distinguish each brand and will help you work out which brand is best for you!

1. Product range

Let’s start with the product range as this differs greatly between each Moschino label. The main Moschino line offers a full range of clothing, bags, shoes, and accessories, including small leather goods, sunglasses, and fragrances for both men and women, as well as a children’s clothing collection. Whereas, the diffusion line, Love Moschino only offers handbags, shoes, and wallets for women.

This shows how there is a greater variety at Moschino and is ideal if you are looking for some new clothes to add to your wardrobe, while Love Moschino is great if you are looking for a new everyday handbag, clutch, or shopper tote.

2. Price range

The price range is another significant difference between these two brands and will give us an idea of where each label sits within the fashion world. Moschino bags are available for between $555 and $3,205 while shoes from this luxury brand retail for between $175 and $1,820.

At Love Moschino, the handbags range between $190 and $415, whereas the shoes are available for between $175 and $425. As you can see, Love Moschino is significantly more affordable than the Moschino brand, which sits at a closer level to traditional luxury brands.

3. Target Audience

The price range then feeds into the target audience of Moschino and Love Moschino, and how the aesthetic of each brand caters to the target audience. Since Love Moschino is more affordable, the brand is designed more for a younger audience, who are looking for chic, trendy styles, with a luxury look but at a cheaper price point.

Many of the bags and shoes from Love Moschino are embellished and available in bright colors, while the handbags often feature the Love Moschino brand name – this aesthetic is intended to attract a young audience who are looking for more opulent designer pieces.

The main brand, on the other hand, has an older target audience who have more disposable income and want both luxurious materials and playful designs from the Moschino fashion house.

The Moschino aesthetic is still fun and unique, but with a more sophisticated edge, more neutral colors, and fewer bold embellishments, to make sure each piece fits into the wardrobe of the older Moschino target audience.

Best-selling Bags from Moschino and Love Moschino

We have brought together some of the best handbags from Moschino and Love Moschino so you can pick the right brand for you and perhaps even add one of these bags to your own wardrobe!

1. Shoulder Bags
White and gold Moschino Medium M Logo Quilted Leather Shoulder Bag
Get this on Nordstrom
Black and gold Love Moschino Thin Air Quilted Nylon Shoulder Bag
Get this on Love Moschino

This Moschino Medium M Logo Quilted Leather Shoulder Bag is a stunning option and perfect to take you from day to night!

The bag is made from plush leather which has been quilted in a pattern of repeating M’s and then embellished with a gleaming gold M as the perfect finishing touch. the chain strap can be worn on the shoulder or across the body, while the spacious interior is fitted with two pockets!

We love the eye-catching look of this Love Moschino Thin Air Quilted Nylon Shoulder Bag, with the padded nylon for a sumptuous and plush look. The shoulder bag features a twisted nylon shoulder strap, but there is a crossbody strap available too – so versatile.

The front flap is decorated with a gold brand name and M logo, while the interior is spacious enough for your everyday essentials.

2. Crossbody Bags
Beige Moschino Trench Detail Biker Crossbody Bag
Get this on Nordstrom
Black and gold Love Moschino Love Bridge Crossbody Bag
Get this on Love Moschino

This Trench Detail Biker Crossbody Bag is quintessentially Moschino and super clever in its design. This structured bag has been designed to look like a trench coat, crafted from gabardine and fitted with notched lapels, epaulets, and tortoiseshell buttons.

The strap even looks like the belt around the waist of a trench coat! The interior is pretty roomy and features a pocket, making this an excellent everyday bag.

The sleek and minimalist look of this Love Moschino Love Bridge Crossbody Bag is totally irresistible. The bag is made from black faux leather with a rectangular silhouette and a gold Love Bridge emblem decorating the front flap. The delicate chain shoulder strap is detachable, while the interior of the bag is split into compartments to help you stay organized.

3. Backpacks
Black and silver Moschino Logo Quilted Nylon Backpack
Get this on Nordstrom
Black and gold Love Moschino Starry Night Backpack
Get this on Love Moschino

A backpack is a great addition to any bag collection, and we love the stylish look of this Moschino Logo Quilted Nylon Backpack.

Made from diamond-quilted nylon, finished with leather trim, and decorated with a bold silver Moschino brand name. The front pocket is ideal for any items you need within easy reach, while the main compartment is spacious enough for all your essentials.

If you are looking for something a little more glam, go for this Love Moschino Backpack in the Starry Night design. This compact backpack is decorated with gleaming gold chains, studs, eyelets, and the Love Moschino logo for an opulent look. There is a small zipper pocket on the front of the bag and another zipper pocket inside the bag.


Both these Moschino brands have a stunning range of bags and shoes, with bold designs and a striking look, but it really comes down to your personal taste and budget as to which brand is right for you.

Moschino, as the main line, has a more luxurious look, with high-quality materials and craftsmanship, which means higher prices. Whereas Love Moschino, as a sub-brand of Moschino, is much more affordable, with more synthetic materials, and a youthful aesthetic, which may suit your personal style.

There are so many gorgeous handbags available from each brand, with that quirky Moschino look, that you are bound to adore anyone you pick!

We hope you found this article analysing Moschino vs Love Moschino helpful! For more luxury fashion content, check out the links below.

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