Brunello Cucinelli Vs Loro Piana: Which Quiet Luxury Brand Wins?

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If you love the quiet luxury trend, then you will adore Brunello Cucinelli and Loro Piana, but which of these brands is best? This Brunello Cucinelli vs Loro Piana article will answer that question!

Brunello Cucinelli and Loro Piana are very popular luxury brands at the moment because of their classic and chic designs, crafted from high-quality materials, creating that elegant stealth wealth look, alongside brands like Bottega Veneta and Jil Sander.

Loro Piana outfit with white sweater and knit skirt
©Launchmetrics Spotlight

These two Italian luxury fashion houses may look similar on the surface, but when you delve a little deeper, you will see that there are a couple of important differences that distinguish each of these brands and will help you to decide which brand is best for you.

We will take a look at the history of each fashion house, the crucial differences between them, and a few best-selling items from each brand before coming to a conclusion on Brunello Cucinelli vs Loro Piana.

Brunello Cucinelli vs Loro Piana

The History of Brunello Cucinelli

Brunello Cucinelli is an Italian fashion house that was founded in 1978, by the fashion designer of the same name. Cashmere sweaters were the first pieces made by Cucinelli and remain a signature of the brand to this day.

Cucinelli is still the creative director for the brand and has ensured his brand focuses on sourcing high-quality materials and expert craftsmanship to remain a key brand in the cashmere clothing market. Philanthropy is another crucial aspect of the brand since they donate 20% of their profits to their charitable foundation which focuses on art and craftsmanship throughout Italy.

Brunello Cucinelli is now a popular brand throughout Europe, North America, and East Asia, beloved by celebrities including Gwyneth Paltrow, Bradley Cooper, and Kate Hudson.

The History of Loro Piana

Loro Piana is one of the oldest textile brands, founded in Quarona, Italy in 1924, beginning with wool and cashmere textiles before expanding into ready-to-wear clothing in the 1980s and then interiors in 2006. There are now three parts to Loro Piana, the textiles division, the luxury fashion division, and a home interior division, each with the same ethos of high-quality fabrics and skillful craftsmanship.

This attention to detail is shown through their sourcing of materials from Peru, Argentina, Australia, Mongolia, and New Zealand to guarantee a luxurious look and feel.

There are now 136 Loro Piana stores throughout North America, China, Japan, the Middle East, and Europe, making this Italian label a key part of the luxury fashion industry. Loro Piana now offers men’s, women’s, and children’s clothing as well as a full range of beautiful leather goods.

Differences between Brunello Cucinelli and Loro Piana

Let’s delve into some of the important differences between these two luxury labels to help you figure out which one is best!

1. Price range

The price range is one of Brunello Cucinelli and Loro Piana is a significant aspect and will play a key role in deciding on a brand.

If you are looking at Brunello Cucinelli, their knitwear ranges between $995 and $9,950, dresses and jumpsuits retail for between $1,395 and $18,900, while tops are available for between $550 and $3,495. For accessories at Brunello Cucinelli, shoes range from $795 to $2,295 and bags can be anywhere from $1,290 to $5,990.

At Loro Piana, knitwear can range from $600 to $11,450, dresses and jumpsuits retail for between $1,800 and $11,075, while tops can be as affordable as $300 or as expensive as $7,325. The shoes at Loro Piana are available for between $750 and $3,525 and the bags range from $1,100 to $3,825.

As you can see, Loro Piana often has a broader price range, with more affordable pieces and more expensive pieces than Brunello Cucinelli.

2. Materials

Both of these brands pride themselves on luxurious materials so let’s take a look at what each Italian label has to offer.

At Brunello Cucinelli, you can expect the clothes to be made from wool, polyester, viscose, silk, cotton, cashmere, linen, and nylon, while at Loro Piana linen, silk, cotton, cashmere, viscose, and goatskin are the most common materials.

As you can see silk, cotton, and linen are popular with both brands, but Brunello Cucinelli makes use of more synthetics like polyester, nylon, and viscose meaning some items may not be so breathable. The bag materials are similar with lots of calfskin pieces, but Loro Piana offers cotton, silk, and linen options, while Brunello Cucinelli has nylon, suede, and cotton handbags available.

3. Brand Aesthetic

Brunello Cucinelli and Loro Piana both exemplify the quiet luxury trend since neither uses logos or brand names in their clothing and accessories, but the brand aesthetics are very different.

Brunello Cucinelli pieces have flattering and fashionable silhouettes, making use of pleating, oversized cuts, and expert tailoring, in stylish neutral and pastel shades. Stunning beading and beautiful embellishments are a theme that runs throughout Brunello Cucinelli’s clothes to add a subtle touch of glamour to their pieces.

Loro Piana has a much more classic, timeless, and refined aesthetic, with staple silhouettes and looser fitting pieces letting the materials take center stage. There is also less embellishment and pattern in Loro Piana pieces, giving them a minimalist, paired-back look.  

Best-selling items from Brunello Cucinelli and Loro Piana

To help you determine which brand and style is best for you, we have brought together some of the best-selling pieces from Brunello Cucinelli and Loro Piana so you can pick the one that best suits your personal style!

1. Handbags
Pale pink and grey Brunello Cucinelli Mini Softy Suede Top Handle Shoulder Bag
Get this on Nordstrom
Black Loro Piana Micro Sesia Grained Matte Leather Crossbody Bag
Get this on Nordstrom

We love the plush look and subtle embellishment on this Mini Softy Suede Top Handle Shoulder Bag from Brunello Cucinelli. This sophisticated handbag is made from soft blush pink suede and embellished with signature Cucinelli Monili beading in grey for an added glamorous touch.

There is a top handle and a detachable shoulder strap so you can style this bag in many different ways, while the interior is fitted with a zipper pocket to help keep everything organized.

The Loro Piana Micro Sesia Grained Matte Leather Crossbody Bag has a minimalist, elegant design, that really highlights the luxe black grained calfskin leather that this bag is made from.

The sculpted, structured silhouette looks beautiful, while the top handles and removable shoulder strap mean this bag can be styled for both day and night. The zip top opens to a compact interior with a handy wall pocket. Pick up this timeless handbag for just $3,525.

2. Knitwear
White and purple Brunello Cucinelli Sea Island Striped Knit Crewneck
Get this on Neiman Marcus
White Loro Piana Monviso Cashmere Pointelle Knit Sweater
Get this on Neiman Marcus

Both Brunello Cucinelli and Loro Piana are known for their knitwear, so we of course had to include some stunning sweaters we think you will love. The Brunello Cucinelli Sea Island Striped Knit Crewneck is just gorgeous, expertly knitted in cotton with a ribbed finish and a relaxed fit – ideal for weekend wear.

This sweater comes in lavender and white or oat green and white so you can pick the option that best suits you. There are so many different ways to style this sweater and the high-quality materials mean it will stand the test of time.  

If you are looking for an elegant, refined sweater, we think this Loro Piana Monviso Cashmere Pointelle Knit Sweater is just what you need. Loro Piana is well known across the globe for their cashmere, so you are guaranteed that this sweater will have a soft and sumptuous feel.

The open pointelle knit gives this sweater a unique textural finish, perfectly finished with scalloped edges. The relaxed fit and pullover style ensures a classic and effortlessly stylish look.

3. Dresses
Navy Brunello Cucinelli Monili-Trim Cotton Stretch Rib Maxi Tank Dress
Get this on Neiman Marcus
Black and white Loro Piana Blackboard Short-Sleeve Toweling Midi Dress
Get this on Neiman Marcus

This Brunello Cucinelli Monili-Trim Cotton Stretch Rib Maxi Tank Dress is a summer wardrobe staple, with a chic and polished look that will never go out of style.

The dress is made from cotton to make sure it’s breathable in the warm weather, with a little bit of elastane to give the dress extra stretch for a comfortable fit. The sheath silhouette always looks stunning, while the subtle Monili trim around the arms adds a little extra sparkle. This beautiful dress retails for just $1,195.

The Blackboard Short-Sleeve Toweling Midi Dress from Loro Piana is ideal for those transitional months around the spring and fall, or pair it with tights and your favorite wool coat to wear during the winter!

This dress is crafted from a mix of linen and cotton, with an A-line midi silhouette and cute short sleeves. The contrasting white neckline and sleeve trim look fabulous against the black of the dress to ensure a striking look. Add this wonderful dress to your wardrobe for just $1,800.


Both of these brands are just incredible with so many luxe clothes and accessories on offer and cashmere production as a highlight for both brands. However, it comes down to your budget and your personal style as to which brand is best for you.

If you have a smaller budget and are looking for stylish and chic pieces, then Brunello Cucinelli is just perfect for you. Their clothes are marginally more affordable but the luxury goods are super fashionable and flattering, guaranteeing a stunning look.

If you have more money to spend and are looking for classic wardrobe staples then Loro Piana is the right brand for you. Their neutral colors, timeless silhouette and refined aesthetic ensure an elegant look that will never go out of style.

We hope you found this Brunello Cucinelli vs Loro Piana article helpful! For more luxury fashion content, check out the links below.

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