Yes, Luxury Brands Are Cheaper In Paris – Here’s Why

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Many of our favorite luxury brands originate in France – so does this mean that luxury brands are cheaper in Paris? As it turns out, yes, they are!

Many luxury brands are between 10-30% cheaper in Paris, France than they are in the USA, the UK , Hong Kong, Dubai and other markets due to a variety of factors. This is particularly true for French or Italian brands like Chanel, Louis Vuitton, Gucci, Prada, Hermès, Dior and Bottega Veneta.

Black Mini Hermes Kelly bag
©Igor Zakirov |

If you’re looking to learn a little more about how to get the best prices possible on your luxury goods, read on to find out more.

Why are Many Luxury Brands cheaper in Paris?

There are a couple of main reasons why luxury brands are available at cheaper prices in Paris, other French cities, and even other European countries.

1. Price Discrepancies

Although luxury brands try to maintain similar prices on their products around the globe, it’s not unheard of that some products will be cheaper in certain countries than others. Typically, this will be the country or area where the brand is from.

One part of the reason could be that many European luxury brands manufacture at least some parts of their pieces in Europe, meaning that in the process, the products accrue less tax, duties and other fees when they are sold in Europe (as there is free trade in the EU), which could be reflected in the price.

For example, if we look at Louis Vuitton’s Pochette Metis, the price is currently €2,050 ($2,250) in France, £1,830 in the UK ($2,235), and $2,570 (+tax) in the US.

2. VAT Refunds

The second reason why prices are usually lower in the EU and France is the VAT tax refund system that is established in countries of the European Union.

Are luxury brands like Louis Vuitton cheaper in Paris and Europe? Yes!

In short, you will be refunded the VAT (i.e., sales tax, which is already included in the price) on products over a certain amount, which in the end makes the product cheaper overall. This will be explained in more detail further below.

France’s current VAT refund rate is 12 %, according to

3. No Added Sales Tax

Unlike in many US states, the final price of a product is the price you see on the tag – all taxes (e.g., the VAT, or value-added tax) are already included in this price.

So, if you are from a state that has a sales tax that is anything above 0%, you are most probably getting the items at a slightly lower price.

4. Favorable Exchange rates

You may sometimes get a better deal on your luxury purchases in European countries thanks to the ever-changing exchange rates. At the moment, the dollar is particularly strong, so it is an excellent time to go shopping in Europe and take advantage of the lower prices of luxury goods.

5. Mandatory Sales

Lastly, there is a law in France that states that brands have to have annual sales twice a year, at the same time each year.

The summer sales begin on the last Wednesday of June, while the winter sales start on the second Wednesday in January – we would definitely recommend planning your luxury shopping trips and visits to your favorite boutiques around these dates because you are bound to get a great deal!

However, it is worth noting that many brands have specific products they do not include in the sale, for example, you will not find iconic, best-selling pieces like the Louis Vuitton Neverfull bag in the sale. Often, highly-coveted categories like handbags are completely excluded – but you might find other accessories, like seasonal shoes in the sale.

What is the VAT refund?

European countries (like some other countries in the world) use a system in which, when spending a certain amount of money, foreign shoppers can receive a VAT refund.

VAT stands for Value Added Tax, and it is automatically included in the final price of most consumer goods. However, if you are a foreign buyer, you do not need to pay it.

There are specific rules to this system and certain things you need to remember to do so you receive this refund.

First of all, to qualify for this refund, you need to be:

  • Older than 16 years old
  • A non-EU citizen (British citizens are now applicable for this VAT refund as the UK is no longer part of the EU)
  • You cannot be in France for longer than six months
  • You need to spend more than €100.01 in a single store, on a single day
  • You cannot open or use your purchase before leaving the EU

The refund system is therefore perfect if you are on holiday in Paris and looking to pick up a new designer handbag or accessory!

It is worth noting that this system is not available only in France, but in all EU countries – great news! However, as the UK isn’t part of the EU anymore, you cannot claim a VAT refund if you are buying any luxury goods in London or other UK cities as a tourist.

How To Claim Your Refund

Most of the time, sales assistants will automatically fill in the paperwork for your refund, but make sure to double-check, so you don’t miss out!

You can receive this VAT sales tax back immediately in cash – in France, you will receive 10.8% of your purchase back if you leave the EU within 21 days. Or you can wait a little bit longer (usually a month) and receive the refund via your credit card. In this instance, you will get 12% of your purchase back.

It’s crucial that you remember to drop your tax refund paperwork off at the airport. At Paris – Orly or Paris – Charles de Gaulle airport, locate the tax refund desk, scan the document, and pop it into a mailbox, which is located in the terminals at both of these airports.

As a precaution, we always recommend taking pictures of your paperwork just in case, should you they go missing. This is highly unlikely to happen, but it’s better to be safe than sorry so that you can claim your tax back.

Finally, it’s important to note that you will be subject to pay duty on your purchases – this is usually 3% in the US and 2.5% in the UK after your personal exemption (usually $800 in the US, and £390 in the UK).

Your Potential Savings

Here’s an example of how much money you could save if you bought a Louis Vuitton handbag in Paris.

If you are going to buy a monogram canvas Louis Vuitton Neverfull MM bag in New York, it will cost you $2,030, with an added $180 in tax, reaching a total of $2,210.

If you are buying this same bag in the UK, it will cost you £1,410 ($1,766).

If you buy the LV Neverfull in Paris, it would cost you €1,500 ($1,650).

If you were to choose the 12% VAT refund that goes straight to your credit card, you would be refunded €180 (this is $196 at current exchange rates!)

This means, with the refund, the bag would cost €1,320 or £1,145 for British citizens, or $1,435 for American passport holders. However, before getting too excited, make sure that you calculate the amount of tax you will need to pay at customs.

In most cases, your personal exemption will be $800 in the US, after which you’ll be taxed at a flat rate of 3%. In our example, your customs will be $19, meaning your total comes up to just $1,454 – that’s a saving of $756 compared to buying the same bag in NYC!

As for shoppers from the UK, your personal exemption is £390, after which 2.5% duty is imposed (but this may vary depending on the product you buy, as stated by Given these figures, your duty is £25.5, meaning your LV purchase will come to a total of £1,170, saving you £240!

Are Prices Cheaper For EU Citizens?

If you are looking to visit Paris from another country in the European Union, the price of luxury goods is almost definitely going to be the same, unless you’re coming from a country that doesn’t use the euro.

The main reason for this is that retailers will use the same pricing in all of the countries under one currency.

Furthermore, you won’t be eligible for the VAT refund, as you are an EU citizen and thus part of the same common trading area.

Commonly Asked Questions

Is Chanel cheaper in Paris?

As a French brand, it should come as no surprise that Chanel is indeed cheaper in Paris, France, than it is in the US, UK, or anywhere else. To give you an accurate price comparison, we have looked at current prices on Chanel’s website for both the European and US markets.

Black Chanel classic flap bag
Via | Image courtesy of Chanel

The brand’s most popular bag, the Classic Flap bag (in medium), retails for $10,200 + tax in the USA, and for €9,700 in France ($10,500). With the VAT refund, you can buy the bag for €8,536, or $9,240, making Chanel about 10% cheaper to buy in Paris, France compared to the US.

Is YSL cheaper in Paris?

Yes; being a French fashion house, Saint Laurent is cheaper in France compared to the US, UK, and other markets. Again, we’ve looked at the brand’s website to give you an idea of what the most up-to-date prices and savings are.

Black YSL Icare tote
Get this tote bag on

Saint Laurent’s trendy Icare Tote retails for $4,900 + tax in the US, while in France (and the rest of the eurozone), it retails for €3,900, or $4,240.

After the VAT refund, the price comes to €3,432 or $3,731, meaning you’re saving 24% + tax!

Is Louis Vuitton cheaper in Paris?

As a French brand, Louis Vuitton is cheaper in Paris than it is in the US or UK. The combination of lower prices in euro and the VAT refund system means you will get a better deal in Paris.

Is Gucci cheaper in Paris?

Although Gucci is an Italian brand, it would also be cheaper to buy a Gucci product in Paris as opposed to the US or UK. One of the reasons is again, the VAT refund scheme and lower prices in the brand’s home currency.

White Gucci Jackie bag
Get the Jackie bag on

As an example, if you wanted to buy the small Jackie bag in the US, you would pay $2,950 + tax, whereas in France, you would pay €2,500, or $2,718, and get a 12% refund on top. This means that your total would come to €2,200, or $2,391, meaning the final price would be 17% cheaper.

Is Dior cheaper in Paris?

Yes, Dior is much cheaper in Paris, France and other EU countries compared to the US and UK, thanks to the many reasons listed above, mainly the VAT refund scheme and the better pricing in euro.

Is Cartier cheaper in Paris?

As one of the oldest jewelry brands in Paris, Cartier’s headquarters are in Paris too. This means the lowest price for Cartier jewelry is in the eurozone.

Other luxury brands that are cheaper to buy in Paris include Celine, Van Cleef & Arpels, Moncler, Hermès, Polene, Loewe, Jacquemus, Givenchy, Christian Louboutin, Lancôme, Guerlain, Longchamp, Diptyque, Bottega Veneta, Fendi, Prada, Dolce & Gabbana, Armani, Balenciaga, Salvatore Ferragamo, Versace, Loewe, Valentino and Moncler.

What About American & British Brands?

If you are buying something from an American designer brand, such as Tom Ford or Coach, the price of the products will not be cheaper in Paris. The same goes for the UK: British brands will typically be lower in price in London as the goods are not being exported to a different country.

With this said, if you are visiting from abroad, you can still take advantage of the VAT refund scheme and the annual sales.


If you are not planning to buy a plane ticket to Paris anytime soon, then buying from a resale site is a great alternative.

Sites the Fashionphile and The Real Real always have great quality luxury goods on offer so you are bound to find something you love.

1. Louis Vuitton
Multicolor monogram Louis Vuitton Speedy bag
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Black Louis Vuitton Alma BB bag
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Louis Vuitton has loads of absolutely stunning bags in their collection – the Alma and the Speedy are just two examples.

The Louis Vuitton Speedy is an iconic bag and in this, now-discontinued, multicolor monogram it is definitely a statement piece. The multicolor monogram was a collaboration LV did with Takashi Murakami for a limited time and is no longer available, so one of the best places to buy this bag is on Fashionphile.

The Alma is another instantly recognizable Louis Vuitton bag. The gorgeous curved shape is unique, and this mini version comes in practical black epi leather that works well for casual everyday outfits. A lock and two keys come with this bag as well; a classic Louis Vuitton feature.

2. Chanel
Turquoise Chanel Boy bag
Browse all green Boy bags on Fashionphile
Black Chanel mini top handle flap bag
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Chanel is one of the most famous French fashion houses, and their handbags are timeless heirloom pieces you will love forever.

The Chanel Boy bag is a more structured shoulder bag, that of course features quintessentially Chanel quilting. Featured here in the muted green caviar leather, emphasized by the silver chain strap and CC hardware push lock – this bag is perfect for adding a little pop of color to any outfit.

This super sumptuous Chanel quilted flap bag is completely stunning. This is a sophisticated Chanel classic that is always in style. The top handle and long shoulder strap make it so versatile, while the multiple interior pockets and exterior pocket mean this bag is totally practical as well!

3. Dior
Black Dior Saddle bag
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Light pink mini Lady Dior bag
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The heritage of the Christian Dior brand is shown through their beautiful collection of irresistible handbags you need to get your hands on.

The Saddle Bag is equestrian-inspired in its unusual shape – there is no other bag like it. The calfskin leather is buttery-soft and features a matching shoulder strap and an aged-gold D logo. This Dior saddlebag would fit perfectly into any bag collection and bring a unique element to any outfit.

The mini Lady Dior bag is a timeless classic of the Dior cannon. You just can’t go wrong with the elegant style of a Lady Dior.

The leather is quilted in a geometric pattern, and the chunky top handles and removable shoulder strap make this a beautiful yet versatile bag. This version of the Lady Dior is in a feminine light pink color, which accentuates the finer details of this incredible bag.

We hope you found this article on whether luxury brands are cheaper in Paris helpful! For more luxury fashion content, check out the posts below.

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