Guess vs Guess Factory: What’s The Difference?

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Guess is a beloved American brand with a wide range of stylish clothing and accessories, but what is the difference between Guess vs Guess Factory? Find out everything you need to know here!

Guess is one of the top American fashion brands, offering stunning men’s and women’s clothing, handbags, shoes, and accessories at an affordable price. If you are looking for a trendy top or dress, or a gorgeous new handbag at a price that won’t break the bank, then Guess is a great brand to go for.

If you love the Guess brand, then you are bound to have heard of Guess Factory. Perhaps you have wondered what the difference is between these two brands – how do the prices, quality, and aesthetics compare? That’s where we come in to help out!

This article is going to explore everything you need to know about Guess vs Guess Factory. We are going to look at the history of each brand, the differences between them, and take a look at some of the best-selling items to get a good idea of the price and style of each label before coming to a conclusion on Guess vs Guess Factory.

Guess vs Guess factory

The history of Guess

Guess was founded by the Marciano brothers Maurice, Georges, Armand, and Paul in New York in 1981. The brand first began as a book of styles before transitioning to selling lightweight denim which quickly proved popular all across America.

The iconic black and white Guess advertising campaigns only made Guess more popular during the 1980s and 1990s. Many famous faces of this era featured in these adverts, such as Anna Nicole Smith, Carla Bruni, Naomi Campbell, and Claudia Schiffer, giving Guess products a glamorous, jet set-aesthetic.

Guess quickly extended their brand, adding a range of watches and a collection of baby clothes, named Baby Guess, in 1984, but there was a shock in the Marciano family when Georges Marciano sold his stock of the business in 1993.

In the 1990s, a Guess Home range was launched, which included soft furnishings and bedding, then in 2005 Guess perfumes were added to the collection. The brand expanded from a full range of denim to separate men’s and women’s collections in the early 2000s, which proved popular with Guess’s loyal customers who love the classic all-American aesthetic of the brand.

Guess is now a global lifestyle brand that has expanded to produce some lower-priced collections for Guess outlet stores, and a more luxury, women’s wear line named Marciano after the brothers themselves, as well as the jewelry, watches, perfume, and kids collections.

Today, this top fashion brand has its own stores across America and can be found in department stores across the United States, Canada, United Kingdom, and more.

The history of Guess factory

Guess Factory was launched in 1989, a few years after the Guess brand was founded, and now has its own online site and retail stores.

Guess Factory is an extension of Guess that includes exclusive lines that are specially sold at Guess Factory clothing stores, pieces that are overstocked in the original Guess store, discontinued pieces, and items from previous seasons.

You will only find Guess Factory available in Canada and the United States, as the Guess company has not expanded this more affordable range outside of North America. Let’s get into the more specific differences between Guess vs Guess Factory.

Differences between Guess and Guess factory

There are a couple of significant differences between these two labels that you need to be aware of before making a decision on whether you should go for Guess or Guess Factory.

1. price range

Let’s begin with the price range, which is the biggest difference between these two brands. If we look at clothing from Guess, top range between $39 and $220, trousers are sold for between $44 and $260, while dresses can be as affordable as $98 or as expensive as $330. From Guess Factory, tops are available for $20 to $65, trousers are sold for between $35 and $60, and dresses range between $55 and $100.

The same goes for the accessories, shoes from Guess are available for between $45 and $199, bags can be anywhere from $88 to $550, and smaller accessories are sold for between $29 and $450, with watches being the most expensive items. At Guess Factory shoes are on offer for between $30 and $120, bags range between $23 and $90, while accessories can be as cheap as $7 or as expensive as $239.

This really shows the significant price differences between Guess and Guess Factory and will hopefully help you work out which brand is best suited to you.

2. brand Aesthetic

While the aesthetic of both Guess and Guess Factory are overall very similar, Guess has a much wider range of styles, with everything from casual weekend looks, night out outfits and smarter work looks available so you really can find an outfit for any eventuality.

Guess Factory is a little smaller than the Guess brand, as you would expect, and so the clothing they have on offer is a little more limited. Guess Factory has much more casual, relaxed outfits and then fewer dressy options.

3. Materials

There is also a little difference in materials. Both brands will use synthetic materials such as polyester, rayon, nylon, and spandex but this is more common in clothing from Guess Factory whereas Guess uses more natural fibers like cotton – this also in part explains the price differences between these two brands.

Best selling items from Guess and Guess factory

Guess and Guess Factory has loads of incredible clothing and accessories on offer os we have picked a couple of best-selling items so you can get a better idea of the difference in style and price between these two labels.

1. T-shirts
White Guess Eco 1981 Rolled Cuff Logo Tee
Get this on Guess
Black Guess Factory Kathi Tee
Get this on Guess Factory

A white graphic tee is a must-have in any wardrobe and we love this vintage-inspired option from Guess. The Guess Eco 1981 Rolled Cuff Logo Tee is made from 100% cotton which is super breathable and features the iconic Guess logo in black across the front of the t-shirt.

The silhouette is a standard boxy t-shirt shape with short sleeves and rolled cuff. Leave the t-shirt long and tuck it into your favorite jeans, or tie it at the waist, as seen above.

If you like a little more glam and glitter in your casual outfits, then this Guess Factory Kathi Tee is perfect for you. This black 100% cotton t-shirt has a standard boxy silhouette with short sleeves – making it super versatile to style in a number of different ways.

The front of the t-shirt is embellished with the distinctive Guess triangle logo in silver rhinestones that sparkle in the light. This t-shirt is a great option if you want an easy, off-duty look with a playful, glittering edge.

2. Jeans
Light blue Guess Destroyed Wide Leg Jeans
Get these on Guess
Blue Guess Factory Piata Crystal Trim Skinny Jeans
Get these on Guess Factory

Wide leg jeans are so stylish at the moment and these Guess Destroyed Wide Leg Jeans are a fantastic pair to add to your wardrobe.

These blue wash jeans are made from a blend of cotton and Tencel Lyocell making them more sustainable than a regular pair of jeans. The Guess jeans sit high on the waist, with an ankle-cropped hem and wide leg to create a super flattering look.

Guess is a brand known for its high quality designer jeans, and Guess Factory is no different – as shown by these Piata Crystal Trim Skinny Jeans.

These jeans have the classic super high-waisted, ankle-cropped, skinny fit that is a must-have in your wardrobe. The rhinestone detailing down the side seam of each leg of the jeans adds a little more glamour – just gorgeous! The jeans are made from a mixture of cotton, rayon, polyester, and spandex to achieve that perfect fit.

3. handbags
Blush pink Guess Stephi Girlfriend Satchel
Get this on Guess
Black Guess Factory Eleonora Satchel
Get this on Guess Factory

This Guess Stephi Girlfriend Satchel is the ideal everyday handbag with a chic and sophisticated look and practical interior. The satchel is made from blush pink faux leather to ensure durability and is fitted with two top handles as well as a detachable shoulder strap to guarantee versatility.

The gleaming gold G logo on the exterior looks stunning, while the spacious interior features several pockets to help keep all your everyday essentials organized. This stylish handbag is available for just $138!

Guess Factory has the perfect satchel handbag is you are looking for something a little larger with a more relaxed silhouette. The Guess Factory Eleonora Satchel is crafted from a black leather-like fabric that has a gorgeous glossy sheen and is finished with sparkling silver hardware and a Guess logo plaque.

There is a black braided top handle, while the top zipper allows easy access to the spacious interior fitted with pockets to hold these smaller items you don’t want to lose. This bag is available for $60.

4. Sunglasses
Pink and purple Guess Cat Eye Leopard Temple Sunglasses
Get these on Guess
Black and tortoiseshell Guess Factory Oversized Rounded Square Sunglasses
Get these on Guess Factory

How can you resist the retro vibes of these Guess Cat Eye Leopard Temple Sunglasses?! These sunglasses have a timeless cat eye silhouette in a beautiful pale pink shade for a fun, girly twist – the ombre purple-toned lenses also add a little more color to these stunning sunglasses.  

The arms are decorated with the Guess logo and a little leopard print on the temples adds a touch of glam to these classic sunglasses. Get your hands on these Cat Eye sunglasses for just $92.

The Guess Factory store has lots of more affordable, super stylish sunglasses, such as these Guess Factory Oversized Rounded Square Sunglasses that are available for just $42! These sunglasses are the perfect blend of the round and square styles, with a bold straight top and a more rounded base to the bottom of the lenses.

The frames also transition from black at the top to a rich brown tortoiseshell at the bottom which is so unique and looks incredible. The arms are then decorated with a gleaming hold Guess logo.

5. Sneakers
Black Guess Selvie Perforated Sneakers
Get these on Guess
Pale pink Guess Factory Jaelynn Logo-Print Sneakers
Get these on Guess Factory

We love the glossy, sleek look of these Guess Selvie Perforated Sneakers which are bound to become a go-to pair of sneakers in your wardrobe!

These sneakers, available in both black and white, have a perforated upper made from a shiny and durable synthetic material and then a chunky rubber gum black and white sole which is super trendy at the moment. The Guess logo in silver sits on one of the panels on the side of the sneakers for that flawless athleisure look!

These Guess Factory Jaelynn Logo-Print Sneakers have a slightly more sporty aesthetic, making them the perfect shoes to slip on when running errands or if you’re just having a busy day and need some super comfy shoes.

These pale pink sneakers are crafted from layers of smooth faux leather for a luxurious look and feel, while the gleaming gold heel and eyelets add a touch of glamour to these striking sneakers. The triangle Guess logo embellishes the side of the sneakers as the perfect finishing touch.


Guess and Guess Factory have so many stunning clothes and accessories available that whatever label you go for, you are going to find lots of pieces you love! It really comes down to the clothes you are looking for and your budget as to which brand you should go for.

If you have a little more money to spend and are looking for clothes that are a little more formal or dressed up, then Guess is the brand for you. Whereas, if you are on a tighter budget and are after more casual clothes with hat classic, all-American Guess look, then Guess Factory is perfect for you!

It is also worth bearing in mind that Guess Factory isn’t available outside of North America, so this kind of makes the decision for you if you are anywhere else in the world!

We hope you found this article analyzing Guess vs Guess Factory helpful! For more luxury fashion content, check out the links below.

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