Is Bally A Luxury Brand? All You Need To Know About This Swiss Brand

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The Swiss brand Bally is known for its sleek and elegant ready-to-wear clothing and accessories, but is Bally a luxury brand? Find out everything you need to know here!

Bally is a Swiss fashion brand with a long and rich history, best known for its luxurious footwear, sophisticated ready-to-wear collection, and beautiful range of handbags and accessories, but is Bally a luxury brand?

Bally Fall/winter 2023
Bally Fall/Winter 23 ©Launchmetrics Spotlight

Some see Bally as luxury because of their craftsmanship and high-quality materials, while others do not see Bally as a luxury brand because of the lower price point of their products.

We will be answering this question by considering the history of the brand, and the quality of its products and taking a closer look at some of the shoes, handbags, and clothing from this fashion house, before coming to a conclusion on the question, is Bally a luxury brand? Keep reading to find out everything you need to know about this Swiss fashion brand.

Is Bally a Luxury brand?

The History of Bally

Bally was founded by Carl Franz Bally and his brother Fritz in Schönenwerd, Solothurn, Switzerland in 1851, making it one of the oldest fashion brands in the world. This fashion house has a rich heritage, beginning as a footwear company that was continued as a family business by Carl’s sons.

The brand grew quickly and soon was manufacturing about 2 million pairs of shoes a year, however, it wasn’t until many years later that the beloved bags and a ready-to-wear collection were added to the brand.

Bally is also known for its engineering and innovation, creating boots for the first-ever ascent of Mount Everest and technical curling shoes for the Swiss Olympic team. Due to their history, founded in the Swiss Alps, Bally founded the Bally Peak Outlook Foundation in 2020 to protect the mountains and alpine environments all over the world.

After only a few years at the brand, Bally’s creative director Rhuigi Villaseñor stepped down and the role was filled by Simone Bellotti, who will continue Bally’s timeless traditions and unique designs.

The Quality of Bally

To help us work out whether Bally is a luxury brand, we need to take a closer look at the quality of the clothing, bags, and shoes from the brand.

1. Price range

Beginning with the price range, we can see that the ready-to-wear collection ranges between $200 and $3,150, with dresses available for between $1,100 and $2,835, and t-shirts and shirts on offer for between $200 and $1,230.

For the leather goods at Bally, the handbags retail for between $690 and $2,990, while the shoes are available for anywhere from $570 to $1,900.

As you can see, the price range of Bally clothes and accessories is a little below the usual range for a well-established luxury brand. The most expensive pieces are closer to the price you would expect from a luxury brand, but the lower prices are a little more affordable than we usually see from luxury brands.

2. Materials

The materials can tell us a lot about the quality of a brand. At Bally, the clothing is made from a range of materials, including wool, cotton, cashmere, silk, cotton poplin, viscose mix, and mohair wool mix. Most of these are natural materials and fibers, such as cotton, cashmere, and wool that will have a luxurious feel and will rally stand the test of time.

Most Bally shoes are crafted from the finest leather, often calf leather, while there are also lamb leather and suede goat leather shoes available. For the bags, you can expect to find mainly calf leather bags, as well as lamb leather, suede, goat leather, TPU, and fabric.

The materials used across all Bally products are luxurious and high-quality putting Bally in the world of luxury brands.

3. Craftsmanship

The Bally brand prides itself on its Swiss heritage and therefore all Bally products are made in Caslano, Switzerland. This manufacturing space is filled with highly-trained artisans who make use of innovative and traditional, artisanal techniques to manufacture their products.

This means all Bally clothing, shoes, and accessories are made to a high standard, putting the brand on the same level as many of the well-established luxury brands.

Best Selling Bally items

Just to give you a taster of the Bally brand, we have pulled a few of our favorite pieces from the brand that we think you need in your wardrobe.

1. Handbags
Black Bally Emblem Top Handle Bag
Get this on Bally
Sand and black Bally Bar Tote Bag
Get this on Bally

This Bally Emblem Top Handle Bag has a classic and timeless look that makes it a must-have piece. The sophisticated handbag is made from shiny black leather and decorated with a gleaming gold Bally logo.

The strap is adjustable to take you from day to night wear, while the spacious interior has plenty of room for your essential items.

If you are looking for something a little larger, go for the Bally Bar Tote Bag. This fabric tote has a sleek and contemporary look, with a two-tone finish and the Bally brand name printed on the front. The magnetic top allows easy access to the roomy interior, fitted with a handy zipper pocket.

2. Shoes
White Bally Raise Sneakers
Get these on Bally
Black Bally Block Ankle Strap Pump
Get these on Bally

A pair of white sneakers are essential in any wardrobe and we love these Bally Raise Sneakers. These luxurious sneakers are crafted from white leather so they will really stand the test of time, while the minimalist all-white design will suit a range of different outfits.

The chunky rubber sole ensures a comfortable feel and adds a little elevation too!

These Bally Block Ankle Strap Pumps are just stunning, with a polished and refined look that makes them a great luxury shoe for work or evening events. The sleek pumps have a pointed toe and adjustable strap at the ankle. Our favorite part is the 65mm stiletto heel, embellished with gold, crystal-encrusted hardware.

3. Clothing
Black Bally Asymmetric Dress
Get this on Bally
Green Bally Cable Knit Crew Neck Sweater
Get this on Bally

There a lots of different ways to style this gorgeous Asymmetric Dress from Bally. The body-skimming silhouette is super flattering, while the asymmetric hem adds a unique touch to this chic little black dress. The wide shoulder straps are decorated with the gold Bally emblem to add a glam finishing touch.

This chunky knit sweater is just irresistible and perfect for the winter months. The cozy Cable Knit Crew Neck Sweater is crafted from plush wool and features a cable knit design, with the Bally emblem in the center.

The green color is so fashionable, while the classic silhouette means you can style this sweater with jeans, tailored trousers, or a cute black mini-skirt!


Bally is an incredible, pioneering Swiss fashion house, with a stunning range of clothing, bags, and accessories, but we need to consider the quality of the brand to decide whether Bally is a luxury brand. Although the price range is lower than many luxury brands, the craftsmanship and materials are the same as many luxury fashion houses, meaning Bally can be considered a luxury brand.

Some may see Bally as an affordable luxury brand, but it definitely sits in the realm of luxury fashion. If you are looking for a new handbag, a pair of smart leather shoes, or an elegant shirt, sweater, or dress, the Swiss luxury brand Bally is a great brand to go for.

We hope you found this article answering the question, is Bally a luxury brand, helpful! For more luxury fashion content, check out the links below.

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