You may have seen Hugo Boss or just BOSS when online shopping or as adverts but have you wondered if there is a difference? Well, we’ve got the details you need to know to distinguish Hugo Boss vs BOSS.
The German fashion house, Hugo Boss, has a long history of creating expertly tailored men’s suits and beautiful women’s clothing as well as accessories, footwear, and fragrances for men and women. This luxury brand has grown greatly since its origins in the 1920s and is now one of the largest German clothing companies.
Hugo Boss has recently rebranded with a new logo and a new layout, and we’ve got all the details you need to know to work out the differences between Hugo Boss, BOSS, and any other labels within this brand.
Hugo Boss vs BOSS
The History of Hugo Boss
Hugo Boss founded his eponymous brand in 1924, in Metzingen, Germany, and began by creating general-purpose utilitarian clothing, including jackets, raincoats, shirts, and sportswear for men and women. The fashion house steadily grew and became successful until the Second World War.
After World War II, the Hugo Boss brand was run by Eugen Holy, Hugo Boss’s son-in-law, and created top-quality men’s suits by 1950, the brand has 150 employees. Hugo Boss adapted to the change in how people were shopping and began selling ready-made suits by 1960, instead of the usual custom-tailored options.
Eugen Holy’s sons took over the label and expanded Hugo Boss to become a global brand. Growth continued with Boss brand suits and their sponsorship of McLaren Racing Team and successful Formula One driver Niki Lauda.
Hugo Boss is innovative with its designs, investing in contemporary technology for the tailoring made-to-measure program and, in 2020, creating a vegan men’s suit using materials and dyes that are all vegan.
The fashion house added more sub-brands under the umbrella of Hugo Boss, including Hugo Boss Orange, Hugo Boss Green, Hugo Boss Black, and BOSS Hugo Boss. However, recently the brand has become more streamlined and has received a new look to fit in line with contemporary consumers – all of which we will explore shortly.
The clothing brand’s new campaigns feature Hailey Bieber, Kendall Jenner, Joan Smalls, rappers Future and SAINt JHN, and actor Lee Min-Ho to attract youthful Gen Z consumers.
The Differences between Hugo Boss Vs BOSS
Hugo Boss has changed greatly over the years so you may be wondering what all the different Hugo Boss labels offer, which ones have recently been discontinued, and what are the differences – we’ve got everything you need to know.
Hugo Boss is no longer a separate brand of its own with its own clothing collection. Hugo Boss is instead a leading trademark, under which a couple of sub-brands sit. This system is not uncommon, with Tommy Hilfiger and Ralph Lauren both including sub-brands under their main label.
The BOSS Label
BOSS Hugo Boss creates sophisticated, high-quality designs for men and women, with a focus on smart design and exquisite tailoring. BOSS Menswear includes smartly tailored suits, as well as casual and sportswear so that men can create an entire wardrobe just from the BOSS menswear brand.
While the BOSS womenswear collection includes business wear, evening wear, and casual clothing, again with an emphasis on tailoring and modern design for a complete wardrobe for women.
The athleisure pieces that you would have found under the BOSS Green brand, and the casual style that were sold under Boss Orange are now all included under the BOSS brand, with the separate Green and Orange labels discontinued.
The HUGO Label
HUGO Hugo Boss is the brand’s sub-label with more of a focus on fashion trends and a strong casual influence, more targeted toward younger customers.
To attract Gen Z consumers, Hugo Boss started the #howdoyouhugo campaign, proving very popular on social media and generating more interest and awareness of this new addition to the Hugo Boss brand.
The HUGO collections for men and women are all about bold looks and streetwear-inspired designs to create clothing for customers who want to go their own way.
It is also worth noting that the HUGO label is around 30% cheaper than the BOSS label, indicating the strategies that Hugo Boss was going for when creating these two different collections. Another difference is that there are more BOSS stores, while the HUGO collection is often exclusively sold online.
Our Favorite Hugo Vs Boss Products For Women
Here are a few different products from each label do display the difference between BOSS and HUGO to help you decide which sub-label is better suited to you, or perhaps it’s a combination of both!
1. crossbody bags
The BOSS Olivia Crossbody bag has an ultra sleek and minimalist design if you are looking for the perfect handy little crossbody bag to throw on to run errands.
The black durable polyester has been embossed with the BOSS logo to add a subtle logo design to the textured bag. The adjustable black strap and the pocketed interior are so practical, ensuring this bag has it all. The Olivia Crossbody is also available for just $150.
The HUGO version of the Olivia is the camo-printed crossbody bag. Made from recycled nylon, this bag is printed with a black, pale pink, yellow and tan camouflage print that is super stylish – the bag then features the HUGO logo in white.
The top zip allows easy access to the spacious interior, that will fit all your essentials. This sustainable bag, part of the HUGO’s responsible collection, is also available for $80.
A simple white sneaker is an essential part of any wardrobe and BOSS has the perfect option if you are looking for a new pair.
The white leather has a tumbled finish, for that relaxed feel, and features black BOSS logo tape woven in-between the white laces. The all white design makes them ideal for summer, whether it is with a flowing skirt or casually thrown on with a pair of jeans.
If you are looking for a pair of sneakers that are a little more fashion-forward, then the BOSS Chunky-Sole sneakers are just what you need in your life.
As the name suggests, these shoes have a thick sole and a bold design for that uber-cool dad trainer look that has reached fashion icon status this year. Available in light beige or pink colorway, these sneakers are bound to make an eye-catching statement to any outfit.
Logomania is a big trend this year, and both BOSS and HUGO offer the perfect t-shirts you need in your wardrobe.
The BOSS t-shirt is made from super soft organic cotton and then is printed with BOSS in white, block capital letters for a bold design. The t-shirt is available in beige, white, pink, or green, perfect for any style, and would be a great piece to layer with your favorite overshirt for a casual spring look.
The HUGO brand t-shirt is also made from organic cotton, with the HUGO logo decorating the front in a handwritten font.
The handwritten script gives the t-shirt more of a relaxed vibe, while the longer length makes it perfect to tuck into a pair of jeans or a skirt – super versatile. The slim fit is ideal for the sleeker look, or just size up if you are after a more oversized fit.
Both labels offer really stunning womenswear collections, as these two dresses show – it really just depends on your style as to which one to opt for! The BOSS design is more of a smart, work dress that is so chic and sophisticated.
The navy shirt dress features wide sleeves, a v-neck, and a wide-belted waist – just change your shoes and add some jewelry to transform this dress into a dinner look. The shirt-tail hem finishes at the knee to ensure the perfect polished look – available for $495.
Another dark, shirt-style dress, but this time with a completely different look. The HUGO overshirt-style dress in faux leather is perfect for a glam daytime look with some chunky boots, or add a heel and some oversized hoops to go on a night out.
The patch pockets and belted tie waist are the perfect finish touches, while the black faux leather ensures an edgy look. The dress finishes just above the knee, so there are no concerns that it will be too short – just perfect, and it’s available for just $398!
The new look of Hugo Boss makes it even easier to find the exact right look for you, whatever your style is.
Although Hugo Boss itself is no longer a separate brand offering its own clothing collection, its sub-brands BOSS and HUGO off beautiful collections for men and women, whether you are looking for something for work or some casual attire. It just depends on the look you are going for as to which is better for you.
Head to BOSS if you are after a polished, chic look – plus, it is particularly great if you are looking for tailored workwear, there are loads of incredible options you will love. However, if you for a more fashion-forward, trend-led label, then HUGO is the one for you.
Their collections bring the best trends together with contemporary, sophisticated designs that Hugo Boss has been known for, for nearly 100 years.
Both brands offer incredible clothes, shoes, and accessories – it just depends on whether you are off to work or a night out as to which one you should go for!
We hope you found this analysis of Hugo Boss vs BOSS interesting. For more luxury fashion content, check out the links below.