Is Gucci Cheaper in Italy?

If you are thinking about buying a new Gucci bag or shoes, you’re probably wondering where is the best place to buy it – so we’re here to answer the the question, is Gucci cheaper in Italy?

©Andrea Astesiano/

In short, Yes! It is cheaper to buy Gucci’s products from Italy. These luxury goods will be cheaper both for US and UK residents.

There are several reasons why this Italian brand is cheaper in Italy, which we will get into shortly. In addition to this, there are also other benefits to shopping in Italy.

Why Is It Cheaper?


You will often find that due to the exchange rate, you may be able to buy a new luxury item for cheaper than what it’s available for in the US.

For example: If you bought a small Gucci GG Marmont shoulder bag at a Gucci store in the United States it would cost you $2,400. The same bag would be just €1,890 in Italy.

 At current exchange rates €1,890 converts to $1,840, meaning that you would save $560 – that's already a LOT!

Non-EU citizens and tourists are also eligible to receive a VAT refund (i.e. sales tax refund) when buying products from Italy. This refund applies to all countries in the European Economic Area.


So, whether you are shopping in Italy, France, or Germany, you will still receive this refund. Currently, Italian VAT refund rates range from 11.6% to 15.5% according to

If you bought that GG Marmont small shoulder bag for €1,890, you're going to receive a refund of  roughly €245 ($239)!

This isn't all – swipe up to read the full post for more tips!