Fabletics / @helenowen
Best known for its minimalistic yoga aesthetic, Alo Yoga is one of lululemon’s biggest rivals and a crowd favorite.
This brand markets itself as the home of sustainable, ethically made activewear in sizes XXS to 6XL. This is a real advantage over lululemon, which is not known for its size inclusivity.
Much like lululemon, you find both loud and colorful patterns, as well as more subdued, muted looks to create your yogi outfit.
While lululemon caters primarily to yogis and high-performance athletes, Athleta has a broader target audience that includes women of all ages and fitness levels.
Known for its extensive product lines, from footwear to clothing for a variety of activities, Nike is often the go-to for activewear, no matter what sport you plan on doing.
Vuori draws inspiration from California's coastal lifestyle and emphasizes the importance of ethics and community in everything they do.