Are luxury brands cheaper in Paris?

Paris, as one of the fashion capitals of the world, is the home of countless top fashion houses, including Givenchy, Louis Vuitton, Chanel, Hermès, and Dior.

So, does this mean that luxury brands are cheaper in Paris?

The answer to this is a definite YES! Many luxury brands offer cheaper pricing in France than they do in the USA or the UK – this is particularly true for French and Italian brands.

There are a couple of main reasons why luxury brands are available at cheaper prices in Paris, other French cities, and even other European countries.

Why Are Many Luxury Brands Cheaper In Paris?


Although luxury brands try to maintain similar pricing around the globe, it's not unheard of that some products will be cheaper in certain countries than others.

Typically, this will be the country or area where the brand is from. For example, if we look at Louis Vuitton’s Pochette Metis, the price is currently €1,900 ($1,850) in France,  and $2,570 (+tax) in the US.


The second reason why prices are usually cheaper in the EU and France is the VAT tax refund system that is established in countries of the European Union.

In short, you will be refunded the VAT (i.e. sales tax, which is already included in the price) on products over a certain amount, which in the end makes the product cheaper overall.

France's current VAT refund rate is 12%, according to This means that you'll get an additional €228 ($222) off that Pochette Metis bag that we used as an example.

This isn't all - there are also mandatory annual sales. Swipe up to read the post for more tips!