Are Luxury Brands Cheaper In Italy?

Have you got a trip to Italy coming up and are wondering if you should pick up a luxury item while you are there? Well, we’ve got all the answers to the question, are luxury brands cheaper in Italy?

We are all looking for the best and most affordable way to get hold of some gorgeous designer pieces, and so you may be wondering if luxury goods are cheaper in some places than others.

Italy is the home to many incredible fashion houses, and they produced many beautiful leather goods. So, does this have an effect on how much luxury items cost in Italy?

The answer is a resounding yes! If you are from the United States of America or the United Kingdom, many luxury brands will be cheaper in Italy. But why?

Why Are Some Brands Cheaper In Italy?


This is a system where you receive a refund of the VAT tax (sales tax) on products over a certain amount.

The more you spend, the more of a refund you will receive. According to, the highest discount that you can receive is 15.5% - that's a LOT!


While luxury brands aim to have consistent prices across the globe, it's not uncommon to see that often, prices will be slightly cheaper in the region where the brands originate from.

For example, if we look at Gucci's best-selling small Marmont shoulder bag,  it currently retails for €2,000 ($2,050) in Italy, £1,800 ($2,205) in the UK, and $2,550 (+tax) in the US.


The EU uses a different tax system than the US; the final price marked on the product already includes all taxes, so you don’t need to pay any extra.

This can be a significant saving if you’re visiting from a state that imposes sales taxes!

But this isn't all – swipe up to read the full post!