The Ultimate List Of Korean Beauty Brands That You Need To Know About

We only feature products that we hope you will love. We may earn a commission if you decide to make a purchase through our links, at no cost to you.  

If you’re passionate about skincare, you’ll definitely have heard of the best-known Korean beauty brands like Etude House and Innisfree, but perhaps you’re looking to expand your horizons and add a few products from lesser-known brands to your vanity. If so, we’ve done our best to bring you this ultimate list of Korean skincare brands that are worth knowing!

As the Korean beauty industry is ever-growing, this list is ever-expanding and far from complete. With this said, it’s still a great resource for anyone looking to test out new brands that haven’t yet become household names in the West.

Where possible, we have linked to the brands’ products on popular retailers like Soko Glam, Yes Style and Sephora – this way, you can easily browse the different products available in the US, see what products are the highest rated, read customer reviews and get acquainted with the brand even better.


Best Korean beauty brands list: Hera

Shop Hera at W Concept (featured product: Sensual Powder Matte Lipstick)

For your convenience, the brands appear in alphabetical order to make it easier to navigate this article. We have also added an extra mention for those brands that are particularly popular in Korea – these can be identified with the remark ‘Top rated on Glowpick’  or ‘ Top rated on Soko Glam’  next to them.

Glowpick is a website where Korean consumers share their product experiences with others on the internet. All the products mentioned there are rated on a five-star scale, and you’ll be able to find lots of real-life reviews there – just turn on Google Translate in your Chrome browser if you can’t read Korean!

Soko Glam, on the other hand, is an e-commerce retailer specializing in the best Korean skincare and make-up brands, and an industry leader in their own right. 


The Ultimate List Of Korean Makeup & Skincare Brands






Banila Co Clean It Zero

Shop Banila Co at Soko Glam ( Featured product: Clean It Zero)



CosRX Advanced Snail 96 Mucin Power Essence

Sho p CosRX at Soko Glam (Featured product: Advanced Snail 96 Mucin Power Essence)





Em Cosmetics Infinite Lip Cloud in Rose Nude

Shop Em Cosmetics Infinite Lip Cloud





Glow Recipe Strawberry BHA + AHA Salicylic serum

Shop The Glow Recipe’s Strawberry BHA + AHA Salicylic serum






I'm Meme Lip jelly

Shop I’m Meme on YesStyle (Featured product: I’m Lip Jelly)








Shop Laneige at W Concept (Featured product: Lip Sleeping Mask)





Naming Soft Touch Lip Tint

Shop Naming at W Concept (Featured product: Soft Touch Lip Tint)





Shop Peach C at YesStyle (Featured product: Peach Glow Makeup Base)





Sulwhasoo Gentle Cleansing Foam + Oil Set

Shop Sulwhasoo at W Concept (Featured product: Gentle Cleansing Foam + Oil Set)



Then I Met You Living Cleansing Balm

Shop Then I Met You at Soko Glam (Featured product: Living Cleansing Balm)





V&A Beauty Anti-Oxidant Radiance Ampoule

Shop V&A Beauty at W Concept (Featured product: Anti-Oxidant Radiance Ampoule)










Although this list of Korean skincare brands is far from complete, we’re quite confident that we’ve covered the base well. We’ll also keep adding new brands in as soon as we come across them. Also, if there are brands that deserve a spot on this list, let us know in the comments and we’ll make sure to include them.


What Korean Skin Care Brands Should You Start With?


If you’re new to Korean skincare, start from the brands that are marked with Top Rated on Glowpick/Soko Glam. This way, you’ll be more likely to see amazing results faster and avoid buying gimmicky products.

Some popular brands that have garnered attention even in the West include Innisfree, Missha, The Face Shop, Tony Moly, The Saem, Su:m37, Sulwahsoo and Mizon, to name a few. Our recommendation would be to start with a double cleansing product, a targeted serum, and a moisturizer that’s been formulated for your skin type. Most of these brands will all have their own versions of these products, so it’s rather easy to find a good match for your particular skin type.


Read These Next

25 Best Korean Makeup Brands Changing The Beauty Game

15 Best Korean BB Creams For Every Skin Type

10 Best Stores Like Sephora For All Beauty Enthusiasts

Browse All Beauty Posts

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.