Lightroom Presets For Fashion Bloggers: How To Use Them & Boost Your Engagement

*Disclosure: This post may contain affiliate links, which means that I get a commission if you decide to make a purchase through my links, at no cost to you. Read my disclaimer for more info.

If you’ve been on Instagram for the past year, you’ve most definitely heard of Lightroom presets. But what exactly are they and how are they different from simple filters that anyone can create?

That’s exactly what I’m going to be discussing in today’s article.


*Pin it!*


What Are Lightroom Presets For Fashion Bloggers? 


Lightroom presets are a powerful tool that every Instagram blogger and photographer should consider adding to their toolkit. Lightroom is an editing software by Adobe, who have also created  the most famous editing software known to man, Photoshop.

The difference between the two is that Lightroom is specifically designed for photographers to easily edit and export their images. If you know what you’re doing, you can edit more than 100 photos with the click of a button – talk about time saving!

So, what are presets?

Presets are exactly what they sound like. They are a tool within Lightroom which allow you to record one or more changes made to an image and then apply those changes to another image with one click. So, in simpler terms, presets are certain changes that will be applied to an image.


How Are Presets Different From Filters?


I know what you might be thinking: Hold up, aren’t presets just fancy filters? 

Not quite. What’s different about presets and filters is the way that they interact with the colors of the image.

So, in the case of filters, you never actually change the original colors of the image. You simply slap on a filter, which includes hues and tones of different variations. If you want to fine tune some aspects of the image, like increase the amount of blues or yellows of the image, you can’t.

On the other hand, presets allow you to do more fine tuning to your images.

With presets, the way that the preset interacts with the image is more intricate. Instead of slapping on different colors to your existing image, the preset changes the original colors of the image and allows you to play with different colors of the image.

This allows you to have more control over the outcome of your editing and it looks more professional.


How Can I Use Lightroom Presets To Edit My Pictures?


Editing with presets is super simple. Once you’ve found the perfect preset for you, you can simply copy paste the preset on every picture that you want to edit.

With that said, I know it’s not always easy to find presets that work perfectly with your images. That’s why I’ve created a handy editing guide that you can use for free.

In this video, I talk you through what I do to edit my images after I’ve applied presets to my pictures to create the perfect Instagram worthy images. I’m also going to walk you step by step through how you can adjust any presets that you’ve bought if you need to switch a few things up.


Lightroom Presets For Fashion Bloggers: How to use Lightroom to edit your images

Why Should Fashion Bloggers Use Presets?


Simply put: Speed and consistency.

If you’re on the fence about signing up for Lightroom and paying for an editing software, I’m totally on board with you. When I first got started with Lightroom, I thought it was a complete rip off to pay $10 a month for editing when you could do it for free on apps like VSCO.

The reason why I finally decided to try Lightroom was because I couldn’t really replicate the airy, dreamy aesthetic of other fashion bloggers that I saw and loved on Instagram. I knew that they were all using Lightroom, so I finally decided to give it a go.

And boy was I glad that I did! Not only did I achieve the dreamy, vibrant aesthetic that I always wanted, I also cut back on SO MUCH time editing.

Seriously, I’m not kidding when I say that I used to spend more than an hour for every picture that went up on Instagram. Editing blog posts was even worse: it would suck out so much time from me.

Now, whenever I want to edit pictures, it only takes me roughly 10 minutes per photo. All I do is I open Lightroom, slap on a preset and then make final edits on FaceTune, like whitening my teeth. It’s sooooo much more enjoyable to edit images now!


Another reason why I think everyone should use presets is consistency. Consistency is really important in every online business, but it’s ESPECIALLY important on Instagram when all your photos are stacked up next to one another.

It goes without saying that the way that your feed looks is very important not only to your followers but also to brands who are looking to work with you.

It’s important to have a consistent feel to your photos, so that your audience can recognize your images even if they can’t see your face in an image.

Presets help you accomplish this. By using the same presets, all your images will turn out very similar to one another, even if you’ve taken them in completely different lighting conditions.


Where To Find Lightroom Presets For Fashion Bloggers


By doing a quick google search you’ll find out that there are thousands of people selling Lightroom Presets for fashion bloggers.

Honestly, the choice can be a bit overwhelming. If you go on Etsy, you’ll see that many people are selling Lightroom Presets for an unbelievable price – some go as low as $0.99 per preset.

But the thing with these presets is that they’re often very bland. More often than not, the presets that you can buy from Etsy includes simple edits that you could have easily made yourself, such as increasing brightness and vibrance.

I would know since I spent over $100 on Etsy presets back in the day: There’s a reason why these presets are priced the way that they are.

On the other hand, you will also see many fashion bloggers selling their presets. Sometimes, they can be very expensive. For example, a blogger who I know is selling a SINGLE preset for either mobile or desktop for $69. So, if you want the same preset for both mobile and desktop, you’d have to shill out $138. Yikes.


That’s why I created the Millenial Presets. Millenial Presets are the secret for creating beautiful images that take your Instagram to the next level AND they’re affordable.


These 3 sets of presets include 5 different individual presets for both mobile and desktop (10 presets in total) that are designed to elevate your pictures no matter where you’ve taken your images.

You can get them here!


Millenial Airy Blush


The Millenial Airy Blush adds rose gold tones, brightness, and a soft, airy feel to the picture. It’s perfect if you want to make your images look dreamy!


Here’s a few transformations of what my images look like before and after applying the Airy Blush preset 

See more examples here!


Millenial Vibrant


The Millenial Vibrant enhances vibrant tones like pinks and reds, without making the images too saturated. It’s perfect for bringing more life into your photos! 


Here’s a few before and after transformations after applying the Vibrant preset 

See more examples here!


Millenial Moody + Muted


The Millenial Muted + Moody has a pink undertone and works wonders with pictures that have a lot of dark colors and bad lighting. It’s also perfect for selfies because it smooths out the skin!


Here’s a few before and after transformations after applying the Muted + Moody preset

See more examples here!


These presets transformed my Instagram game, increased my engagement and helped me secure amazing collaborations for a much better price than what I had previously been paid. 


Get The Presets Here!


Bonus: Looking To Make Money From Sponsored Posts On Instagram?


  1. It is such a useful blog post! Your blog is so pretty and photos are as well x
    Thank you for sharing x

    1. Maria Julia says:

      Hi Monika, thanks for dropping by! 🙂 I’m glad you found this post useful!

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