Pinterest is know to be a major traffic source for bloggers in any niche, including myself. Without Pinterest, it would be borderline impossible for some bloggers to pursue their passion full-time. For me, Pinterest brings in about 70% of my total traffic and this isn’t unusual at all.
I know that many bloggers share these statistics. According to a research made by Shareaholic in 2015, Pinterest was the second best traffic source out of any social media platforms after Facebook.
And yes, Pinterest is much more powerful in driving traffic than platforms like Instagram and Twitter. In fact, according to the research, Pinterest drives about 5 x the amount of traffic that Twitter does!
I’m sure that many of you reading this already know this. I mean, it’s not exactly a secret that Pinterest is a great traffic source: you hear about it constantly on different blogs and websites.
BUT what is sometimes regarded as a secret is to HOW exactly you can take advantage of Pinterest, create viral pins and use them to drive traffic to your website. So that’s exactly what we’re going to be discussing today.
The Best Tools To Use To Create Pins
I use Canva to create all of my images for Pinterest and I’ve been very happy with them. Canva has two different services that they provide: the first is a completely free service and the other is a premium service that costs about $10 per month.
Before becoming a premium customer of theirs, I used the free version of Canva for about a year without any problems. The main difference between the two is that the premium service allows you to use more fonts (including adding your own), saving transparent .PNG images, as well as saving your brand colors on your palette so that you can design your pins quicker and easier.
If this is not something that you need right now, go ahead and give the free version of Canva a try instead!
Another tool that I use for pins is Lunapic. This is another completely free tool that allows you to make images transparent. So, if you ever need to make a logo or any other image transparent and add it to your pin, use them.
To access the transparency tool, first upload your image on the site, and then click on Edit -> Transparent Background and edit the image!
The Perfect Pin Size
To create the perfect viral pin, we have to start from the basics: the pin size.
There was a time when anything LONG was always better on Pinterest. But these times are now gone, and the Pinterest algorithm actually favors pins that have a 2:3 aspect ratio. For example, pins that are 600:900 pixels are perfect. In Pinterest’s official guide published in 2019, they have even mentioned that the optimal size is 1000*1500 pixels (same 2:3 ratio).
From personal experience I can tell that pins that are longer than this also work well. If you are going for a pin that is 600 px in width, you want to avoid anything that is longer than 1200 px, because that will be cut off on the Pinterest smart feed. However, anything less than that is fair play, and I advise you to try them out as well.
Personally, I always create pins that are 700 x 1135 px and 600 x 1135 px in addition to creating pins that are 600 x 900 px, because they tend to work better for me.
The reason for this is that longer pins occupy more space on the Pinterest smart feed, thus they are more likely to be seen by others and subsequently get more repins and clicks. This is also the case if you use Tailwind Tribes in your Pinterest marketing strategy.
More Pinterest Image Tips
Obviously, the size of your pins is important, but it’s not all that matters. What matters is the content of the pin. So, what else should you pay attention to?
Well, here’s a couple more pinpointers that you want to make sure you’re following when creating your pins:
1. Use High Quality Images
If you’re struggling to find good places to get stock images from, I suggest that you check out my post on The Best Stock Images Sites For Bloggers that feature both free and paid options.
2. Have A Click Worthy Title
Now you may be thinking… What on earth is a click worthy title? Well, it’s something that creates curiosity. You don’t want to give away ALL INFORMATION on your pin. Otherwise what’s the point of clicking through to your site?
For example, if you are creating fashion related pins like I am, showing the reader the pieces that they can find on your website is an excellent way to create curiosity and make the reader click through to your website.
3. Use Large, Readable Fonts
I know that you want to use pretty fonts, but sometimes it’s not worth it! Pinterest can actually read the text on your images if you use a clear, readable fonts, so if you want to make the most of Pinterest SEO (which stands for search engine optimisation), make sure that the keywords that you use are clearly readable.
4. Use Bright, Contrasting Colors
Bright, saturated font colors generate way more repins and traffic than colors that are are barely distinguishable from the background. Interestengly, research by Curalate also shows that pins that are predominantly reddish-orange generate TWICE as many clicks as images that are blue!
5. Include Your Logo, If You Have One
Although you’ll be good to go with this checklist, there are a couple more interesting statistics from a research report by Curalate that you want to pay attention to when you create your pins. Here are some of the most notable ones:
6. Images Without A Face Receive 23% More Repins Than an Image With A Face
7. Images With Multiple Dominant Colors Have 3.25 Times MORE repins than single dominant colors
8. Images With Medium Lightness Are Repinned 20 Times MORE Than Very Dark Images
9. Images That Are 50% Saturated Have 10 Times MORE Repins Than Very Desaturated Images
My Results & Growth With Pinterest
I haven’t always had success with Pinterest. In fact, it took me well over 1,5 years to truly learn how I could make Pinterest work for me. Right now, I get around 80,000-90,000 pageviews on my blog every month, 70-80% of this coming directly from Pinterest. But it wasn’t always this way. In June 2018, I was only getting around 100-200 sessions from Pinterest to my blog. Now I get more than 1,000-1,500 different visitors to my blog from Pinterest every day.
So what happened?
There were a couple of shortcuts that I took when I grew my Pinterest traffic. First and foremost, I signed up to the Pinterest Traffic Avalanche course, which is created by Alex and Lauren from Create and Co, who get more than 500,000 pageviews / month to their blogs every month using Pinterest.
The course provided a great blueprint for success to follow and there was no questioning what tactics would work and what wouldn’t – these guys had tried it all and were giving me their best advice.
But that wan’t what really blew my traffic out of the water. Instead, it was Tailwind Tribes. After that, my Pinterest traffic REALLY took off, like you can see here:
(Note: These figures are based on my own results. Have a look at the typical results across all Tailwind members here!)
Tailwind Tribes has really been my ultimate secret to not only reaching 5 million monthly Pinterest views, but also getting 80,000-90,000 monthly pageviews on my blog consistently. Before I started implementing Tribes into my Pinterest strategy, my pageviews hovered at around 50,000 /month, and 5-6 weeks after I started implementing Tribes, it shot up to 91,000 / month.
And that wasn’t all – Tailwind Tribes actually helped to boost the popularity of my ENTIRE Pinterest account! Ever since I started implementing Tailwind Tribes, my traffic has always remained consistent at around 80,000-90,000 pageviews / month with just a few hours of work every month.
*Pin this for later*