Starting a blog can be a highly lucrative idea but not all blogs are created equal, especially when it comes to making money from your blog.
Whether we like it or not, some blog niches have a higher earning potential than others. So, if you’re thinking about setting up a blog that you also want to monetize in the future, this is important to consider.
Below, I’m giving you the top 7 blog niches that have six figure earning potential.
This doesn’t mean that there aren’t other blog niches that can also make money, but these are your safest bet to go with if you want to build a blog the smart way.
But before we get into the niches, I want to tell you about a special deal…
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Right, now let’s get into the 7 most profitable niches!
1. How To Make Money / Online Business
It’s no surprise that the making money niche comes as number 1. People are always interested in making more money and if you can help them achieve that, they don’t mind paying you a bit to get there.
The problem is that even though it’s easy to make money from this niche, you have to have the results before to prove it. People aren’t stupid and they can smell a con artist from a mile away.
So, there’s no point in starting a blog about how to become wealthy if you aren’t wealthy yourself, or teaching your audience how to invest money if you’ve never invested before.
However, if you don’t have the results to brag about yet, it doesn’t mean that you can’t enter this niche at all. Many blogs that are now making seven figures started out by chronicling their journey and documenting all the small successes. Does this mean that it took them longer? Yes, definitely. But it was an organic process.
For example, I’ve recently started my own investing blog. I currently make $85 / month from passively investing money online, which is nothing to write home about. With that said, some people are still reading my blog and getting to know me personally! So, when my portfolio grows, I hope that they can trust me because of my transparency from the beginning.
Blogs in this niche (+ Income reports):
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2. Personal Finance
Personal finance is another great blog niche for making money. But wait, how exactly is it different from the making money niche? Well, personal finance bloggers often talk about other aspects of money too, not just how to make more money. For example, some popular topics include frugal living, budgeting, saving, writing about debt management, side hustle ideas, and much more.
Many blogs that belong to this niche fall under the FIRE movement (Financial Independence, Retire Early) and they talk about the best ways to both save more money and make more money.
Again, the main reason why bloggers in this niche earn so much is because they talk about money. So, even if they don’t plan on selling you a magical course that makes you a millionaire overnight, the affiliate commissions and the ad revenue that they receive are A LOT higher than for other niches.
Blogs in this niche:
- The Frugal Millionaire: $2,170
- Fitnancials: $4,612
- Busy Budgeter: $86,438
- Making Sense of Cents: $145,319
Bloggers in the food and recipe niche make a surprising amount of money! Check out this graph by The Blog Millionaire:
Brandon Gaille from the Blog Millionaire found out that food bloggers make on average even more money than personal finance bloggers! Yes, on average! How’s this possible?
Well, food blogs are some of the most popular websites online. They drive a huge amount of traffic. So, even if they don’t sell any courses, they’ll be able to pocket lots from just display advertising alone. If a food blog drives about 500k pageviews per month, they’ll make about $9,000-10,000 just from the ads that they have on their website, if not more.
So, if you have a knack for cooking and enjoy taking photos of your dishes, starting a recipe blog is an excellent idea.
Blogs in this niche:
4. Parenting / Mommy
I can’t lie, I was a bit surprised to find out how much mommy blogs earn on average. Hint: it’s a lot! The reason why mommy blogs are so popular is because parenting is one of the most popular topics on Pinterest, and so it’s very easy for mommy bloggers to get traffic from it. LOTS of traffic.
Typically, display advertising makes up the majority of income in this niche.
Because everything on their site is child friendly, advertisers are also willing to pay extra for display ads. Mommy blogs are also very brand friendly and thus they tend to get many sponsorship opportunities.
Blogs in this niche:
- Mommy on Purpose: $5,157
- What Mommy Does: $7,464
- Swaddles ‘n’ Bottles: $11,180
- The Realistic Mama: $12,366
5. Health & Fitness
Health & Fitness is another niche that is easy to drive traffic to and monetize: people are always looking to lose weight, look better and feel better. Even if you don’t plan on selling products within the niche (like dietary supplements, workout plans or something else), you can still earn a full-time income from just having display ads on your site.
Affiliate marketing also works really well in this niche, because your audience is actively looking for solutions to their problems, so you can provide them with recommendations from your Amazon or other retailers.
Blogs in this niche:
Lifestyle blogs are a bit of a difficult one to categorise, because the term essentially means “anything and everything”. A lot of the time, topics like DIY, gardening, home decor, organizing and even travelling fall under this niche. There’s can be a lot of cross over with other niches!
Personally, I would also categorise blogs that talk about two completely different topics in equal amounts as a lifestyle blog. An example would be Anastasia Blogger, who talks about Pinterest marketing, DIY and recipes on her blog.
Some people argue that it can be harder to make money with lifestyle blogs because there isn’t just one target reader but many, so that if you do end up wanting to launch a course, you won’t have a core audience.
Even though that is true, I’m still a big fan of lifestyle blogs. I think that they allow you more freedom to write about different topics and to experiment with topics that work and topics that don’t work.
Note: Having a lifestyle blog doesn’t mean that you should write about everything in your own life. You still need to write intentionally with the reader in mind FIRST and aim to provide solutions to their problems.
Blogs in this niche:
7. Fashion & Beauty
This is the niche that I originally started in, and I can tell you that in addition to making money, you’ll also get a lot of freebies and event invitations thrown your way. At least 50% of the clothes that I wear have been gifted to me, and I no longer buy makeup or skincare because I have too much to use up. Those are some great perks and they’ve saved me thousands in expenses!
Even though fashion and beauty blogs are a great way to make money blogging, there is one thing that bugs me with fashion blogging: Fast fashion is too fast! Items are sold out within months, if not weeks and it’s hard to find items that are evergreen. It can get frustrating to try to keep up with broken links on your site that need to be fixed on the regular.
Another thing about fashion and beauty blogging is that nowadays, a big chunk of the audience has moved over to YouTube and Instagram because they’re much more visual. Also, it’s arguably easier to hear someone review a product on YouTube than it is to read a blog post about it.
With that being said, fashion blogs are still an awesome way to make money, especially if you are open to doing sponsorships. Personally, as a fashion blogger, I make about $120k per year, and I know other fashion bloggers who have opened up about their earnings (on their podcasts) and make similar amounts.
Blogs in this niche:
How Do All These Bloggers Make Money?
There are four main ways that bloggers make money: display advertising, selling their own products, sponsorships and affiliate marketing. Sponsorships are a great way to earn some extra money, but they’re not consistent and you can’t rely on them to make a living online.
Display advertising can be very lucrative if you have a lot of traffic coming to your blog. For food, parenting and christian blogs this is often their main source of income. For example, Lindsay from Pinch Of Yum made $52k from display advertising in this income report. However, she also had 4.2 million people visit her blog that month.
Selling your own products can also be lucrative, like Sarah Titus shows with her impressive $240k+ monthly income. In fact, almost all bloggers who make more than six-figures per year have at least one product that they’re selling, whether that’s an ebook, a course or something else. However, the catch here is that you need to be really in tuned with your audience to be able to create a product that they’ll love and want to pay money for. Otherwise, it could be a huge waste of time and effort.
If you want to know more about how to create, market and sell your own products successfully and make sure that you’re creating the right product for your audience, I really recommend the Six Figure Blogger course from Create & Go. This is an advanced course, which delves deep into cover copywriting, sales funnels, email marketing, and more. (It does not cover the basics of traffic or writing content, so if your main goal is to drive traffic, this isn’t for you.)
So, what about affiliate marketing?
Affiliate marketing is my favorite way of making money online, and it’s the same story for many other bloggers. Essentially, affiliate marketing means that you’re promoting other people’s products, and whenever someone buys a product through your links, you make a commission.
Affiliate marketing is how I first started to bring in consistent money blogging, and currently, about 80% (or $8,000+) of my income comes directly from affiliate marketing. Even bigger bloggers like Michelle from Making Sense Of Cents, who makes $100,000+ /mo from her blog, brings in a good chunk of her income through affiliate marketing:
Image via Making Sense Of Cents
If you are just starting out with affiliate marketing, I really recommend signing up to Amazon Affiliates. Amazon Affiliates is the reason that I was able to take my blog full-time. Before getting started with Amazon, I was making money here and there with sponsorships, but it was never consistent – it was always a few hundred here, a few hundred there.
As soon as I started taking affiliate marketing seriously and paid more attention to promoting products on Amazon, my income started to increase slightly. In a few months, I was able to take my blog from earning $69 per month to over $1,000. Nowadays, Amazon brings me up to $2,000 passively every month.
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Amazon Affiliates is one of the best ways to start making consistent money blogging, but it’s not the only way to do so. If you want to learn more about how to make money using other affiliate platforms, I recommend checking out Making Sense Of Affiliate Marketing.
Michelle, the creator of the course has been making $50,000+ per month with affiliate marketing for years, so she definitely knows what she’s talking about.
Below are some more resources that can help you get started with making money from your blog. Good luck!
P.S. Did any of these niches surprise you? Let me know in the comments!
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