12 Best Drugstore Makeup Must Haves That Everyone Is Talking About

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Good makeup doesn’t need to be expensive. If you’re looking for the best affordable drugstore makeup to add to your vanity case, start with these 12 holy grail products.

In a perfect world, wine would always be complimentary at restaurants, plants would water themselves, and makeup would be more affordable. While stores like Sephora and Ulta Beauty provide you with hours of entertainment, your bank account is much less enthused. 

For those who don’t want to spend $30 on a tube of mascara or $80 on a tiny bottle of foundation, there are tons of products at the drugstore similar to the designer brands. They cost a mere fraction of the price while doing the exact same job, giving you a glowing complexion and a sense of confidence. 


The best affordable drugstore makeup


To help you save some money on your makeup addiction, we’ve rounded up the absolute best drugstore makeup products from the best drugstore brands. Be sure to screenshot this list of affordable makeup products before your next trip to the nearby drugstore. 


The Best Drugstore Makeup Products:

1. Best Primer: Wet n’ Wild PhotoFocus Water Drop Primer


The best drugstore primer


Before applying a full face of makeup, using a primer can conceal pores, control shine along your oily Tzone (chin, nose, and forehead), and help your makeup last longer.

This Wet n Wild primer is known for hydrating your skin while keeping your makeup in place all day and night. It goes on smooth and has a refreshing floral smell, plus it gives the skin a beautiful dewy finish without making it oily.

This little miracle bottle of primer can be all yours for around $6. 


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2. Best Foundation: e.l.f. Cosmetics Flawless Finish Foundation

The best drugstore foundation

The next stop on your makeup journey is the foundation. But finding a dependable brand that will even out your skin tone without breaking the bank can be nothing short of a challenge.

This e.l.f Cosmetics foundation comes in 40 different shades and provides buildable medium-to-full coverage with a semi-matte finish. It’s 100% vegan and oil-free, making it safe for all skin types. Thanks to its key ingredient glycerin, it will also provide your face with a burst of hydration.

The e.l.f. Cosmetics foundation can be purchased at most drugstores for $6. 


3. Concealer: L’Oreal Paris Infallible Full Wear Concealer Waterproof


The best drugstore concealer


This product is great for hiding any acne scars, blemishes, or dark circles under your eyes. The L’Oreal Paris concealer comes in 25 shades and provides full coverage for up to 24 hours. Plus, the formula is waterproof, which is great if you’re looking for makeup products to bring on vacation by the beach.

If you tend to have oiler skin, this concealer is perfect as it has a matte finish. Find this heavy-duty concealer at drugstores for around $6. 


4. Powder: NYX Professional Makeup Stay Matte Powder Foundation 


The best drugstore powder


If your complexion tends to get a little too shiny throughout the day, a powder foundation will be your new best friend. Makeup enthusiasts are very familiar with this drugstore brand as it’s long-lasting and high-quality at a lower price point.

The NYX powder foundation provides a natural matte finish and the coverage is buildable. Every NYX product is also vegan and cruelty-free, and the entire brand is known to create products that are so great even celebrity makeup artists use them. This powder foundation retails for around $10. 


5. Bronzer: Physicians Formula Murumuru Butter Bronzer

The best drugstore bronzer

When it comes to finding a good bronzer, it’s important to do your research to ensure that you don’t end up looking like an orange Oompa Loompa.

The Physicians Formula bronzer will give you a sun-kissed glow and a smoother appearance without clogging your pores. It comes with a unique sponge for application and can be purchased for around $12. 


6. Blush: Milani Baked Blush


The best drugstore blush


If you consider yourself low maintenance when it comes to your glam routine, you need the Milani Baked Blush in your makeup bag ASAP.

The blush is a mixture of vibrant colors and shimmering highlights so you can achieve a rosy glow with just one brush stroke. It comes in six different rose and terracotta hues and can be purchased for around $7. 

Pro tip: apply blush to your temples and the bridge of your nose for some extra color. 


7. Highlight: e.l.f. Cosmetics Metallic Flare Highlighter

The best drugstore highlighter

Nothing brightens up your face quite like some highlighter, not even coffee. The e.l.f. Cosmetics Metallic Flare Highlighter comes in four different multi-dimensional shades and is buttery soft to the touch.

A small compact of this highlighter can be purchased for around $6. 


8. Eyeshadow: Colourpop Wild Nothing Shadow Palette


The best drugstore eyeshadow


If you’re looking for an eyeshadow palette filled with several colors that will help you achieve a shimmery yet natural set of lids, look no further.

Colourpop’s Wild Nothing palette holds 12 different colors, a mixture of metallics and matte shades in neutral shades that are ideal for everyday use. All Colourpop products are vegan and cruelty-free, and this palette retails for around $18.

If you’re looking for some funkier eyeshadow colors, the brand also carries glossy Jelly Much Shadows and pigmented Super Shock Shadows


9. Mascara: Essence Lash Princess False Lash Effect Mascara


The best drugstore mascara


This drugstore mascara will leave you feeling ready to strut confidently down a fashion runway (or past your hot coworker’s desk at the very least). It’s only $5 and will thoroughly cover your lashes for sculpted length and impressive volume. 

Plus, it’s cruelty-free and formulated without fragrance, parabens, or any other nasties, making it perfect for sensitive eyes.


10. Eyeliner: NYX Professional Makeup Matte Liquid Liner

The best drugstore eyeliner

If you’re a fan of the sleek cat-eye look, the NYX liquid liner will help you flawlessly achieve it. Unlike many other liners, this one has an ultra-fine tip, which is perfect if you love a more natural look or need extra precision when applying your eyeliner.

With its precision brush tip, you won’t need to use your saliva to smudge away mistakes. The eyeliner is smudge-proof, long-lasting, and has a matte finish. It retails for around $12. 


11. Lips: Slim Lip Pencil Creamy Long-Lasting Lip Liner & Butter Gloss


The best drugstore lip gloss The best drugstore lip liner


Can you tell that we love NYX Professional Makeup? Both of these products will give you a glossy and gorgeously lined pout. The award-winning NYX Lip Liner can be perfectly paired with a shade of butter gloss so that you can overline the heck out of your lips while still looking natural.

The liner doesn’t feather or bleed and the gloss is a cult favorite. It comes in peachy colors, nudes, and warm espresso shades, which can be combined with a liner or worn on its own. The NYX liner costs around $4.

On the other hand, the Butter Gloss is one of NYX’s most loved products of all time. It’s a lightweight formula that feels like lip balm, but looks like gloss. It’s the perfect lip product to keep with you on the go, plus it caters to women of all colors and preferences, as it comes in a whopping 29 shades. This little hero product only costs around $5. 

Pro tip: when overlining your lips to make them appear larger, start at the corners, blend out the edges, and don’t stray too far from your actual lip line. After you’ve gone over the perimeter of your lips with the liner, fill them in with a matching gloss or lipstick.


12. Setting Spray: NYX Professional Makeup Setting Spray – Matte

The best drugstore setting spray


It’s wise to finish your routine off with setting spray as it will make sure that your makeup stays put all day. And, if you’re going for a drugstore setting spray, you might as well go for one of the bestselling ones on the market.

The NYX setting spray provides a matte finish, which is great for those who have skin on the oily side. This cult favorite is vegan and it can be purchased for around $9. 

We hope you found this list of the best drugstore products useful! If you’re looking for more affordable beauty products to add to your daily routine, make sure to check out the related posts featured below!


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One Comment

  1. Great post! I almost exclusively wear drugstore makeup. These are some gems!

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