Why I’m No Longer On Instagram

 

The London fashion blogger "Chic Pursuit " is wearing a red waterfall coat with a black high neck dress with long sleeves, a black chain bag (Chloe drew dupe) and black over the knee boots in front of Westminster station.

What I’m Wearing: Coat, here / black dress (similar), here / Black Boots, here / Black bag (similar), here

I take way too many pictures, I know that. Most of them don’t really end up anywhere, even though they’re pretty nice. Back in the old days I would’ve uploaded a bunch of them on Instagram – I used to upload every single day and most of my pics were of houses in London or other random crap. However, no I get depressed whenever I post in the ‘gram and avoid it at all cost (= blogger speech for “I now post once every 2 or 3 days, not everyday”). Even pictures that I think look amazing get less likes than the pics that I posted before of random door frames around London (no joke).

“Whenever I post a Photo, I Always Lose Followers”

The reason for this is of course the new algorithm and I’m sure that everyone is sick and tired of hearing about it, so I won’t linger on the topic for too long. But I do need to say this: for whatever reason whenever I post a photo, I always lose followers. Like 50 of them, or more! Doesn’t sound very inspiring, does it. My engagement has also suffered but that’s been the case for everyone, so I’m not too bothered about that.

 

The London fashion blogger "Chic Pursuit " is wearing a red waterfall coat with a black high neck dress with long sleeves, a black chain bag (Chloe drew dupe) and black over the knee boots in front of Westminster station.

 

“Only About 10% Of My Followers See My Photos”

 

What frustrates me is that new people aren’t seeing my content – I know this because I keep losing followers and not getting as many new ones. My reach is pretty terrible too – only about 10% of my followers see my photos which is not the standard.

How are new people supposed to find me if Instagram doesn’t show my posts to them and shadowban my hashtags?

I think I am definitely in blacklisted by Instagram itself in some way, and I’m not getting any answers to my questions as to why it’s the way that it is. I’m not growing, and I don’t know what to do about it.

But you know what? I’ve stopped caring. There’s nothing really that I can do about it. The best thing to do is to just try to continue and adapt – learn new tips and tricks and see if anything works.

If it doesn’t, I’ll keep posting the least amount that I can, just so I don’t lose that platform.

And for the meanwhile I’ll be directing my focus on my other platforms that have kept growing.

 

 

I’m incredibly happy with how my blog has been performing over the past month – I’ve finally hit 6k unique monthly visitors which has been my goal for the longest amount of time, so thank you for that!

My YouTube isn’t doing too badly either. It’s growing slowly but steadily at 15-20 new subscribers per day and about 70 k monthly views – yay!

 

The London fashion blogger "Chic Pursuit " is wearing a red waterfall coat with a black high neck dress with long sleeves, a black chain bag (Chloe drew dupe) and black over the knee boots in front of Westminster station.

The London fashion blogger "Chic Pursuit " is wearing a red waterfall coat with a black high neck dress with long sleeves, a black chain bag (Chloe drew dupe) and black over the knee boots in front of Westminster station.

 

 

“Diversify, Diversify, Diversify”

 

However I have to admit that I do feel pretty crap about  the way that my Instagram account is performing at the moment as the majority of my audience is there – and thus, that’s also where my main social media driven income is coming from.

And if my Instagram account is performing badly, I obviously can’t charge the amounts that I used to, which sucks.

I suppose this will serve as a lesson – Instagram was my only platform before it started to perform badly.

After freaking out a little, I made a YouTube account and started paying more attention to my blog.

So, lesson learnt – always diversify! And do it before it’s too late. It’s very risky to have all your assets in one basket and it sucks if you need to start all over again.

 

 

 

 

Gladly I never started from zero on my other platforms, but it’s been a hell of a learning curve. I know now that social media sites like Instagram and YouTube change all the time, and it’s risky to rely on sites that aren’t actually your own platform. YouTube could as easily ban me from their platform for no apparent reason, and I’d be screwed.

 

The London fashion blogger "Chic Pursuit " is wearing a red waterfall coat with a black high neck dress with long sleeves, a black chain bag (Chloe drew dupe) and black over the knee boots in front of Westminster station.

The London fashion blogger "Chic Pursuit " is wearing a red waterfall coat with a black high neck dress with long sleeves, a black chain bag (Chloe drew dupe) and black over the knee boots in front of Westminster station.

 

 

 

 

“Instead of Instagram, Try focusing on like to know it”

 

I’ve decided to focus mainly on my own blog from this year onwards and see where it takes me.

The beauty of a blog is that it’s completely your own and you’re more in charge of it. I’ve also started to use Like To Know It (here) a lot more and I’m finding it a lot more enjoyable than Instagram if I’m being honest.

There’s no “theme” when you post pictures, nor is it overly complicated. The bonus of LTK is also that you will make some coins when playing around there, so that is motivational enough in my opinion.

If you are a blogger and haven’t applied to the platform yet, I urge you to do that.

Other than LTK and my blog, I will of course be posting on YouTube and Instagram many times a week too, just to keep up and see where they take me, so follow me there if you’re not already!

 

 

What are your thoughts on this? Do you also have a love/hate relationship with Instagram? Would you say you’re spending less or more of your time there then you were a year ago?

 

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12 Comments

  1. February 11, 2018 / 9:34 pm

    If it makes you feel any better about Instagram, I’ve heard from a bunch of people that only about 10% of their followers are seeing their posts, so it is kind of the norm unfortunately, but you’re not alone! ❤️ (On a side note, I love you outfit!!) But good luck! You’re doing great!!

    • Maria Julia
      February 12, 2018 / 2:39 pm

      Thanks Asha! Hmmm… it still makes me sad that the number hovers around 10%… You sometimes see these “unicorn” accounts on Insta that have an engagement rate of 10%… why them and not everyone? 🙁 xx

  2. February 11, 2018 / 10:51 pm

    My engagement rate also suffered tons recently It is like instagram wants the big accounts to grow even bigger and the small acounts to never grow.

    PS loved this red cardigan and I have subscribed to your youtube channel as well, hope you check out mine.

    Youtube: https://goo.gl/9g6KNf
    Blog: http://www.easys-tyle.com/

    • Maria Julia
      February 12, 2018 / 2:40 pm

      Yes that’s EXACTLY how I feel as well! It’s like they are killing smaller creators, so frustrating! I checked out your channel already, wish you started posting in English lovely! xx

  3. February 11, 2018 / 11:03 pm

    Babe, well done on growing your monthly views and visitors to your blog! That is awesome. I totally agree with you, I have been through the same thing and I have found that focusing on my blog and Youtube have made me much happier and I genuinely love working on them! Keep it up babe!
    x Rubi
    Pose & Repeat

    • Maria Julia
      February 12, 2018 / 2:37 pm

      Oh what’s your Youtube so I can check it out? *nosey* Yess I definitely feel the same, somehow talking in front of the camera almost feels like a therapy session if you know what I mean? haha xx

  4. Candice
    February 12, 2018 / 10:22 am

    I definitely have this love/ hate relationship with Instagram! No matter how hard I try I always seem to loose so many followers. It’s just frustrating..

    Candice | beautycandyloves.co.za

    • Maria Julia
      February 12, 2018 / 2:35 pm

      That makes two of us! 😩 xx

  5. February 12, 2018 / 5:05 pm

    I think you raised a lot of important points in this post, especially about how you never know how the platforms that you don’t own are going to change. Also thanks for mentioning the like to know it app! It’s really interesting to hear how much you are enjoying it, because I don’t really use it at the moment but this makes me think that I should! xx

    Frances Kayleigh | Fashion & Lifestyle

    • Maria Julia
      February 12, 2018 / 7:24 pm

      Yes you definitely should! I’m having fun with it at the moment because I’m seeing that I’m growing there by just posting more pictures, just like Instagram used to be in the old days, haha. You should definitely check it out! 🙂 xx

  6. February 12, 2018 / 10:31 pm

    Congrats on reaching your blogging goals! I’m new to serious blogging, so I had never really thought about how sudden changes on another platform can really screw someone around, especially if they’re making an income off of social media. I think that was a really valuable point, so thank you for sharing it. Definitely got some food for thought. In terms of Instagram, I’ve been doing the Instagram Authority course with Alex Tooby (it’s free), and I’ve found it really helpful. The course has a Facebook group, and there are a ton of incredible tips there. I would really recommend it – hopefully it’ll help you & other people struggling. I’m very new to IG but it’s helped my account a lot.

    • Maria Julia
      February 13, 2018 / 12:48 pm

      Ah that’s amazing, thanks for the tip! I’ll check out the page. x

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