My Issue With The Blogging Community

Today’s post is going to be about a personal issue that I’ve faced with the blogging community, in particular the fashion blogging community. Don’t get me wrong, there are a lot of things that I love about it, and blogging in general has brought me a lot of amazing opportunities from attending amazing events to working with incredible brands. But the one issue that I face is transparency. In particular, transparency when it comes to money. 

Winter Fashion Outfits Inspiration: The Chic Pursuit is wearing a short black faux fur coat with white ripped jeans, black sock boots and a black YSL Kate bag.

What I’m Wearing: Bodysuit, here / White Jeans, here / Black Faux Fur Coat, here

You will hear a lot of fashion bloggers talk very vaguely about money, and no one really wants to tell you what they are actually earning. People don’t really share information when it comes to this topic, even when you ask them point bland.

For me personally, this kind of secrecy is very irritating because I’m a blogger as well. How am I supposed to know what to charge for my services if no one else is sharing their results? And how would I know if my affiliate platforms are performing well if my peers don’t share their data?

Fashion bloggers here in the UK often brush this off by saying that you wouldn’t ask anyone else working in a different industry about how much they earn, but that is just absolutely not true. My friend circles as well as people who I meet briefly love to talk about money. There is no shame in talking about it no matter if your salary is high or low. People are curious and naturally want to know these things. Granted, I live in London so this might be more of a “City mentality”.

Winter Fashion Outfits Inspiration: The Chic Pursuit is wearing a short black faux fur coat with white ripped jeans, black sock boots and a black YSL Kate bag.    Winter Fashion Outfits Inspiration: The Chic Pursuit is wearing a short black faux fur coat with white ripped jeans, black sock boots and a black YSL Kate bag.

Why it’s beneficial to share your earnings with others

I understand that you wouldn’t necessarily want to shout out your earnings out to just anyone (and everyone) online, but I think that it is important to share this information with people that work in the same industry as you. If bloggers (I)don’t(I) share their earnings this will result in companies continually ripping off other influencers and bloggers and basically using them either for a lower rate than they should or just blatantly using them as free labour.

Blogging is hard – there is no blueprint online which dictates how much is the correct amount to charge per blog post or social media post. Things get even more complicated as rates across platforms change with time and as you grow your audience. It really is a shame that most other influencers don’t share their earnings and analytics.

I try to be as transparent as I can when it comes to the world of social media and blogging. Although I may not answer everyone online with a detailed answer regarding this question, I will always answer when people ask me in person directly. I think it is essential to have an idea about what the earnings in this industry can be.

Winter Fashion Outfits Inspiration: The Chic Pursuit is wearing a short black faux fur coat with white ripped jeans, black sock boots and a black YSL Kate bag.

But hey, there are transparent bloggers too!

I have to admit that I wrote this post last week and at the culmination of my frustration I found out that Sophie Milner, Chloe Plumstead and Millie Cotton have now released a podcast where they openly talk about their earnings. THANK GOD. This needs to be spoken about so much more openly! In case you missed the episode on Sophie and Millie’s podcast, you can find it here (it’s episode 14). The girls also hinted at part 2 to this episode in their next podcast, so keep your eyes out for that!

Do you agree? How do you guys feel about income reports and other data that showcases earnings?

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  1. January 25, 2018 / 8:02 pm

    I totally agree! Although people may not “ask another how much they make” you can easily google how much money a doctor or real estate agent makes. You can’t find out how much bloggers or youtubers make, which is why I hate that it is such a taboo topic too! Loved this post and completely agree! xx

    • Maria Julia
      January 26, 2018 / 1:48 am

      Yes exactly! Of course there’s ways to speculate what bloggers and YouTubers make but since it’s not a standardised industry I feel like smaller bloggers are getting ripped off unless there are cold hard facts stated! I’m so happy that I came across this podcast episode! x

  2. January 25, 2018 / 11:41 pm

    Nice coat and accessories! Im kind of torn on sharing salaries. I feel like it is up to the blogger to determine their worth. Your pay rate should be based on experience, time it takes to perform it, what the company is asking for, etc. Keep track of all of the work you do in order to have levy when negotiating your pay. You have the right to decline or negotiate the offer if you feel as though a brand should offer you more. I do feel like it will vary dependent on different variables. No one can tell you what you’re worth. Only you can decide that. 😀

    • Maria Julia
      January 26, 2018 / 1:57 am

      That is true! However it’s hard to know what the “appropriate price” would be. I’m sympathetic towards new brands that don’t have a budget and can only offer gifting based collaboration, but it really winds me up when established brands offer $50 USD for an Instagram post (my reach is 50k+)… like seriously. If you think about it from a marketing perspective, assuming that every one of my followers would see my post, that would bring the cost per impression to 0.001 USD. You can’t advertise that cheap anywhere! And even if my post only reached 10% of my followers, it would still be 0.01 USD per impression – almost 3 times cheaper than the marketing norm.
      And I stress the fact that in the case of a normal “off-social media”campaign, the brand would pay for the production, styling and photography of the ads, so it’s hard to say what the real cost per impression including all the costs would be for a company. Bloggers do all this so it’s irritating to hear these ridiculous offers being thrown around just because “someone else with a similar reach did it for free”.

  3. January 26, 2018 / 12:00 pm

    Maybe some indication – yes, otherwise – no. Salaries out there are just indication – bonuses and extras are hidden, so bloggers should do the same. Also, bloggers will charge depending on the following and readers they have. You can’t charge the same amount as your following will be different. What annoys me is the constant following/unfollowing that you and many other bloggers are doing. Just stop it and build your brand in a more professional manner.

    Cheers and good luck with your blog.


    • Maria Julia
      January 27, 2018 / 12:34 am

      Thanks and good luck with yours too! Agree that’s it’s annoying..! x

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