Today’s post is going to be about a personal issue that I’ve faced with the blogging community, in particular the fashion blogging community. Don’t get me wrong, there are a lot of things that I love about it, and blogging in general has brought me a lot of amazing opportunities from attending amazing events to working with incredible brands. But the one issue that I face is transparency. In particular, transparency when it comes to money.
You will hear a lot of fashion bloggers talk very vaguely about money, and no one really wants to tell you what they are actually earning. People don’t really share information when it comes to this topic, even when you ask them point bland.
For me personally, this kind of secrecy is very irritating because I’m a blogger as well. How am I supposed to know what to charge for my services if no one else is sharing their results? And how would I know if my affiliate platforms are performing well if my peers don’t share their data?
Fashion bloggers here in the UK often brush this off by saying that you wouldn’t ask anyone else working in a different industry about how much they earn, but that is just absolutely not true. My friend circles as well as people who I meet briefly love to talk about money. There is no shame in talking about it no matter if your salary is high or low. People are curious and naturally want to know these things. Granted, I live in London so this might be more of a “City mentality”.
Why it’s beneficial to share your earnings with others
I understand that you wouldn’t necessarily want to shout out your earnings out to just anyone (and everyone) online, but I think that it is important to share this information with people that work in the same industry as you. If bloggers (I)don’t(I) share their earnings this will result in companies continually ripping off other influencers and bloggers and basically using them either for a lower rate than they should or just blatantly using them as free labour.
Blogging is hard – there is no blueprint online which dictates how much is the correct amount to charge per blog post or social media post. Things get even more complicated as rates across platforms change with time and as you grow your audience. It really is a shame that most other influencers don’t share their earnings and analytics.
I try to be as transparent as I can when it comes to the world of social media and blogging. Although I may not answer everyone online with a detailed answer regarding this question, I will always answer when people ask me in person directly. I think it is essential to have an idea about what the earnings in this industry can be.
But hey, there are transparent bloggers too!
I have to admit that I wrote this post last week and at the culmination of my frustration I found out that Sophie Milner, Chloe Plumstead and Millie Cotton have now released a podcast where they openly talk about their earnings. THANK GOD. This needs to be spoken about so much more openly! In case you missed the episode on Sophie and Millie’s podcast, you can find it here (it’s episode 14). The girls also hinted at part 2 to this episode in their next podcast, so keep your eyes out for that!
Do you agree? How do you guys feel about income reports and other data that showcases earnings?
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