In today’s blog post I wanted to cover a few things that I wish I had known when I first started blogging and to share some tips so that you can save your time if you’re a blogger. I’ve found out all of these through trial and error so that hopefully you don’t have to!
Diversify, Diversify, Diversify
When I first started my journey online, I was only active on Instagram. I wasn’t very interested in blogging or Youtube – Instagram seemed much easier and there seemed to be plenty of influencers who made their living on Instagram alone. However, the problem with relying on one single platform is that you are taking on so much more risk in the case of anything going wrong. Instagram is it’s own platform and it’s constantly changing – what works now may not work for you in a year’s time, let alone in 5 years time.
I experienced this the hard way as my engagement and growth completely plummeted in the past few months for no apparent reason. I know the algorithm has hit everyone pretty badly, so I know I’m not alone. However, if I could go back in time I would’ve started on all social platforms at the same time. I was a very late adapter of Twitter and YouTube when compared to a lot of bloggers that I follow. Youtube used to scare the sh*t out of me and looking back, I have no idea why.
The beauty of diversifying is that even it takes so much more time to manage multiple platforms, you’re never completely stuck in a rut and have more control of how things work out for you. This year I’m focusing especially on Youtube and Pinterest until I manage to sort out my Instagram (well, I hope that I will)! I would encourage everyone to try out each platform at least – this way you will quickly see which one is performing the best for you. You can then focus more of your energy on that.
Promote The Sh*t Out Of Your Posts – The Right Way
What’s the point of writing great content if no one is there to read it? When I began blogging, I knew promoting your blog posts was important, but I didn’t quite know how to do it the right way. I used to promote my posts on Instagram, but after trying some alternative ways I found much, much better ways to promote your content.
For me, Youtube, Facebook and Pinterest bring in the most amount of traffic out of all the social channels. I don’t have a large following on any of the platforms (around 4k on Youtube, 2 k on Facebook and 1k on Pinterest), but the beauty of these social platforms is that you can reach more people than your followers if you use them the right way. On Facebook, there are groups and on Pinteres group boards that are meant for bloggers and fashion enthusiasts to come together, share tips and content. If your content is interesting to the people who are in the same group as you, chances are that they will click on your post and read it.
Pinterest is especially convenient since the average lifespan of a post is 6 months. Some posts will have an even longer lifespan, if they get re-pinned enough. I now try to optimise every single image on my blog for Pinterest (=vertical & with relevant alt attributes), so that it’s easier for people to find my blog through there.
Focus on SEO & Content That Will Be Relevant Long Term
This is a personal preference, but my goal in blogging is to make it increasingly automated. Thus, it would be better for me if most of the blog posts that I wrote remained relevant for a long time, so that they would keep bringing in visitors for years (and hopefully a few extra coins too). My strategy for this year is to mainly focus on targeting specific keywords, so that I can build up my traffic from Google and rank highly for many niche keywords that are searched for on a monthly basis.
It’s incredibly hard to come up with content that will remain relevant for a long time in fashion – this industry is so fast paced that sometimes the items that I feature in my blog posts have sold out before I’ve even had the change to link them! But I can assure you, there are such topics (and keywords) in every niche, so put on your thinking cap and come up creative ways to make it work for you too! One of the best and easiest ways that I’ve managed to rank for a keyword is through doing beauty reviews, such as I did with Bourjois.
If you’re unfamiliar with SEO, you can read a few tips on it here.
I would also suggest tagging your posts as you write them. I have learned that this is a great way to bring traffic in from Bloglovin‘. It also allows users to find relevant content on your website by using the search bar.
It’s Easier To Do Things In Bulk
I have to admit, I haven’t actually started implementing this strategy until earlier this week, so I can’t say that I’ve fully adapted it yet. BUT. I’ve found that doing things in bulk and organising your week during one day will free SO much of your time.
What I mean with this is that during one day, I will aim to either write all my blog posts for the week, edit all my Instagram pictures for the week or film/edit all the YouTube videos for that week. Once it’s done, it’s done. I used to leave everything to the last minute and often produced much less work than I was actually capable of. (Okay, confession time – I’m still rubbish at uploading to Youtube, I know! But that has more to do with my horrible Internet connection than anything else.)
I have now set myself the target to write 3 blog posts per week, 2 videos per week and upload to Instagram 3 times a week. I have also penciled in a slot during the week that I will schedule my Pinterest (I use Tailwind) and as of lately, also update my 21Buttons and LikeToKnow.it.
When you break things down like this and focus on completing everything at once, things become a lot faster and you gain a sense of understanding that actually – you could be doing more as well if you wanted to.
Reality Check: Blogging Can Be Lonely
Last but not least I wanted to mention a rather human aspect of blogging. This point has nothing to do with efficiency, but it’s one of those things that I wish I realised sooner. In blogging there’s a lot of highs and lows. There’s periods and times of year when there are dozens of events crammed into the space of a few days and then there are weeks when my social calendar is completely empty.
For the reader and the viewer, the life of a blogger may look like it’s filled with glitz and glamour, but the truth is that it’s a lot of hours spent by the computer by yourself in an empty office. You rarely have colleagues immediately next to you, so it’s not rare to spend days completely by yourself unless you specifically plan to meet up with people.
I haven’t been blogging “full-time” for that long but I’m starting to question how people do it. There are obvious advantages to blogging, but unless your friends lead a similar lifestyle then you will be spending the majority of it by yourself. I suppose one obvious way to fix things would be to make friends in the industry, befriend people who lead a similar lifestyle or hire people to do things for you, such as photographers and videographers.
If I do decide to blog full-time from now on, I will also consider hiring an office in WeWork or something similar to that – it’s much nicer to surround yourself with people than to be bored by yourself.
I hope these tips were helpful! If I forgot to include anything crucial, let me know in the comments!
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